E-commerce Conversion Tracking Specialist

Goal: Set up clean tracking & conversion attribution in Webflow

About the Project:

We run a fast-growing e-commerce brand and use Webflow for our landing pages. To make data-driven decisions in our marketing efforts, we need a clean and reliable tracking setup that shows exactly where our conversions are coming from.

Your Responsibilities:

Implement and validate tracking setup in Webflow

Set up events (e.g. button clicks, form submissions, outbound links to Shopify)

Integrate Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and possibly TikTok Pixel

Perform testing & debugging using tools like Tag Assistant and Pixel Helper

Ensure UTM parameters and proper attribution logic are in place

Provide clear documentation of the final implementation for our internal team

Requirements:

Proven experience with Webflow and custom code integration

Strong knowledge of GTM, GA4, Meta Pixel & UTM-based tracking

Understanding of conversion attribution in performance marketing

Clean, structured, and reliable working style

Availability to complete the project within 5–7 days

Project Scope:

One-time project (estimated 5–10 hours)

Goal: Fully functional tracking and attribution setup with documentation

Bonus:

A successful collaboration could lead to ongoing work in Webflow, analytics, or CRO projects.

Job Qualifications

  • Proven experience with Webflow and custom code integration
  • Strong knowledge of GTM, GA4, Meta Pixel & UTM-based tracking
  • A successful collaboration could lead to ongoing work in Webflow, analytics, or CRO projects

Job Benefits

Job Responsibilities

  • To make data-driven decisions in our marketing efforts, we need a clean and reliable tracking setup that shows exactly where our conversions are coming from
  • Implement and validate tracking setup in Webflow
  • Set up events (e.g. button clicks, form submissions, outbound links to Shopify)
  • Integrate Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and possibly TikTok Pixel
  • Perform testing & debugging using tools like Tag Assistant and Pixel Helper
  • Ensure UTM parameters and proper attribution logic are in place
  • Provide clear documentation of the final implementation for our internal team
  • Understanding of conversion attribution in performance marketing
  • Clean, structured, and reliable working style
  • Availability to complete the project within 5–7 days
  • One-time project (estimated 5–10 hours)
  • Goal: Fully functional tracking and attribution setup with documentation