Job Description:

Top at Home is a regulated UK health-tech startup providing private, virtual abortion care through our CQC-approved online platform. Our website is built in Webflow, and we're seeking an expert to improve our SEO health and mobile performance based on real audit results from Google Search Console, PageSpeed Insights, and Ahrefs.

Project Scope:

Technical SEO Fixes (via Ahrefs + Google Search Console):

We're currently seeing a Health Score of 66 on Ahrefs and need the following issues addressed:

Fix all broken internal links (10+)

Resolve all 404 and 4XX pages

Compress or resize large image files

Address HTTPS pages linking to HTTP

Implement missing canonical tags on duplicate pages

Add alt text to 50+ images

Resolve pages marked as “Crawled – currently not indexed” or “Duplicate without user-selected canonical” in Google Search Console

Validate all fixes via Google Search Console once implemented

Mobile Performance Optimisation (PageSpeed Insights):

Our current mobile performance score is 80, with the following bottlenecks flagged:

Largest Contentful Paint = 3.8s (needs improvement)

Speed Index = 6.2s

Render-blocking resources

Image sizing and dimension issues

Excessive DOM elements

Unused CSS and JavaScript

Goal: Improve mobile score to 90+

Tech Stack:

Website Platform: Webflow

Audit Tools Provided: Google Search Console

Target Devices: Primarily mobile (UK users)

Ideal Candidate:

Webflow technical SEO expert

Proven experience improving site health scores (Ahrefs/Screaming Frog)

Mobile-first optimisation skills (especially Core Web Vitals)

Familiarity with healthcare/YMYL content is a plus

Deliverables:

Fixes implemented with documentation

Before-and-after screenshots of SEO & speed improvements

Validation of reindexing in Google Search Console

Budget & Timeframe:

Open to proposals. Please include:

Estimated hours

Timeframe for delivery

Examples of similar work

To Apply (DO NOT CONTACT US OUTSIDE OF UPWORK, any emails sent to our email will be immediately deleted and blocked)

Please send:

A short overview of your audit and fix process

Screenshots or case studies of past Webflow SEO/Speed optimisation

Confirmation that you're confident handling Ahrefs + GSC + mobile speed issues

• Largest Contentful Paint = 3.8s (needs improvement)
• Unused CSS and JavaScript
• Audit Tools Provided: Google Search Console
• Target Devices: Primarily mobile (UK users)
• Webflow technical SEO expert
• Proven experience improving site health scores (Ahrefs/Screaming Frog)
• Mobile-first optimisation skills (especially Core Web Vitals)
• Validation of reindexing in Google Search Console
• Screenshots or case studies of past Webflow SEO/Speed optimisation
• Confirmation that you're confident handling Ahrefs + GSC + mobile speed issues

• Excessive DOM elements
• Goal: Improve mobile score to 90+

• Fix all broken internal links (10+)
• Resolve all 404 and 4XX pages
• Compress or resize large image files
• Address HTTPS pages linking to HTTP
• Implement missing canonical tags on duplicate pages
• Add alt text to 50+ images
• Resolve pages marked as “Crawled – currently not indexed” or “Duplicate without user-selected canonical” in Google Search Console
• Validate all fixes via Google Search Console once implemented
• Speed Index = 6.2s
• Fixes implemented with documentation
• A short overview of your audit and fix process