We are looking for a specialist who can deliver a fast Webflow → WordPress/WooCommerce checkout flow together with a clean, reliable tracking setup. The focus of this role is performance + measurement accuracy across two domains. This is not a website design/build project.

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What you will own:

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• Diagnose and fix slow transition times into checkout (e.g., 7–12s delays)

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• Optimize WordPress/WooCommerce checkout performance (TTFB, redirect chains, plugin overhead, session/cart behavior, third-party scripts impact)

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• Implement and validate a full-funnel tracking setup across Webflow + checkout:

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• Single GTM container across domains

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• GA4 ecommerce events + cross-domain continuity

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• Meta Pixel + Conversion API with deduplication (event_id)

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• Google Ads conversions + Enhanced Conversions

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• Consent setup (EU-ready) that does not break attribution

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• QA and verification using GA4 DebugView, Meta Pixel Helper, GTM Preview, and browser network inspection

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• Documentation of the final setup and a maintainable structure (so future changes don’t break tracking or speed)

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Key requirements:

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• Proven WooCommerce checkout performance optimization experience (real-world cases, not theory)

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• Strong GTM + GA4 ecommerce implementation skills (items/value/currency/transaction_id, clean event schema)

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• Strong Meta Ads implementation skills (Pixel + CAPI, deduplication, match quality considerations)

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• Strong understanding of cross-domain tracking and attribution (GA linker, UTMs/gclid/fbclid preservation)

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• Experience with consent management and Consent Mode v2 in EU environments

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• Ability to work methodically: measure → change → validate (with clear evidence)

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Deliverables:

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• Clear diagnosis report (root causes of slow checkout and tracking gaps)

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• Implementation plan with milestones

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• Production implementation of speed + tracking improvements

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• End-to-end validation evidence (screenshots/logs of correct events and improved timings)

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• Documentation for ongoing maintenance

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To apply, please send:

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• 2–3 relevant examples of similar work (Woo checkout performance + cross-domain tracking)

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• Your approach to improving checkout speed without breaking measurement

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• Tools/stack you typically use for debugging and validation

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• Rough timeline and availability

• GA4 ecommerce events + cross-domain continuity
• Meta Pixel + Conversion API with deduplication (event_id)
• QA and verification using GA4 DebugView, Meta Pixel Helper, GTM Preview, and browser network inspection
• Proven WooCommerce checkout performance optimization experience (real-world cases, not theory)
• Strong GTM + GA4 ecommerce implementation skills (items/value/currency/transaction_id, clean event schema)
• Strong Meta Ads implementation skills (Pixel + CAPI, deduplication, match quality considerations)
• Strong understanding of cross-domain tracking and attribution (GA linker, UTMs/gclid/fbclid preservation)
• Experience with consent management and Consent Mode v2 in EU environments
• Ability to work methodically: measure → change → validate (with clear evidence)
• 2–3 relevant examples of similar work (Woo checkout performance + cross-domain tracking)
• Your approach to improving checkout speed without breaking measurement
• Tools/stack you typically use for debugging and validation
• Rough timeline and availability

• We are looking for a specialist who can deliver a fast Webflow → WordPress/WooCommerce checkout flow together with a clean, reliable tracking setup
• Diagnose and fix slow transition times into checkout (e.g., 7–12s delays)
• Optimize WordPress/WooCommerce checkout performance (TTFB, redirect chains, plugin overhead, session/cart behavior, third-party scripts impact)
• Implement and validate a full-funnel tracking setup across Webflow + checkout:
• Single GTM container across domains
• Google Ads conversions + Enhanced Conversions
• Consent setup (EU-ready) that does not break attribution
• Documentation of the final setup and a maintainable structure (so future changes don’t break tracking or speed)
• Clear diagnosis report (root causes of slow checkout and tracking gaps)
• Implementation plan with milestones
• Production implementation of speed + tracking improvements
• End-to-end validation evidence (screenshots/logs of correct events and improved timings)
• Documentation for ongoing maintenance