Job Description

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We are looking to build a product discovery website similar in structure to:

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finds.org

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(For a different market.)

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We want it to be a category-based product catalog where users browse items, click into individual product pages, read editorial quality notes and community reviews, and then click out to purchase on third-party marketplaces via affiliate links.

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It won't be a ecommerce site, so no checkout, payments, or inventory tracking. The site should be CMS-driven easy to update without code, and optimized for clean UX and long-term scalability.

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What we need built initially:

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• Category / collection pages (grid-based browsing)

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• Individual product pages

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• CMS setup to easily add and edit products, descriptions, and links

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• Product page sections for:

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Editorial write-ups (blog-style quality notes)

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User-submitted reviews / fitment notes (moderated)

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• Clean, fast, modern UI (desktop + mobile)

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• Basic analytics integration

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Ongoing work (after launch):

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• Minor feature additions

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• UX improvements

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• CMS refinements

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• Possible future additions like user accounts or gated submissions

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Requirements:

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• Strong experience with Framer or Webflow (Framer preferred)

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• Experience building CMS-driven sites

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• Comfortable structuring data (products, categories, reviews)

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• Strong UX judgment (browse-heavy site)

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• Clear communication and ability to suggest improvements

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• Comfortable working with affiliate / link-out models

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• Ability to thoughtfully use AI where appropriate to save time and cost (e.g., content drafts, CMS organization, UI exploration/prototyping, or internal tooling), while keeping the end product simple, clean, and maintainable

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Nice to have (not required):

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• Experience with review systems or moderation flows

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• Familiarity with SEO for content/catalog sites

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• Ability to advise on scalability and future features

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What we don’t need:

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• Ecommerce specialists

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• Shopify checkout experts

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• Heavy custom backend engineers (at this stage)

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Please include in your proposal:

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• Examples of similar CMS or catalog-style sites you’ve built

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• Which platform you recommend (Framer vs Webflow) and why

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• How you would structure the CMS for products and reviews

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Note: We are specifically looking for a single independent freelancer, not an agency.

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Our goal is a long-term collaboration with the same handling both the initial build and future maintenance, so continuity and context are important to us.

• The site should be CMS-driven easy to update without code, and optimized for clean UX and long-term scalability
• Experience building CMS-driven sites
• Comfortable structuring data (products, categories, reviews)
• Strong UX judgment (browse-heavy site)
• Clear communication and ability to suggest improvements
• Comfortable working with affiliate / link-out models
• Ability to thoughtfully use AI where appropriate to save time and cost (e.g., content drafts, CMS organization, UI exploration/prototyping, or internal tooling), while keeping the end product simple, clean, and maintainable
• Experience with review systems or moderation flows
• Familiarity with SEO for content/catalog sites
• Ability to advise on scalability and future features
• Shopify checkout experts
• Which platform you recommend (Framer vs Webflow) and why

• We want it to be a category-based product catalog where users browse items, click into individual product pages, read editorial quality notes and community reviews, and then click out to purchase on third-party marketplaces via affiliate links
• It won't be a ecommerce site, so no checkout, payments, or inventory tracking
• Category / collection pages (grid-based browsing)
• Individual product pages
• CMS setup to easily add and edit products, descriptions, and links
• Editorial write-ups (blog-style quality notes)
• User-submitted reviews / fitment notes (moderated)
• Clean, fast, modern UI (desktop + mobile)
• Basic analytics integration
• Possible future additions like user accounts or gated submissions
• How you would structure the CMS for products and reviews