Overview

​

I am the founder of AdvisoryBoards.me, a premium strategic advisory platform serving executives, organizations, and senior advisors in the Middle East and internationally.

​

The current website is built on WordPress and has become unnecessarily complex (databases, plugins, cPanel, SQL, user tables).

​

This is not a SaaS product and does not require heavy backend logic.

​

I am looking for an experienced Webflow specialist to rebuild and simplify the platform using a modern, no-code architecture while preserving brand quality, structure, and conversion logic.

​

Objective

​

Migrate the existing WordPress site to Webflow + Airtable (or equivalent) to:

​

Eliminate backend complexity

​

Simplify forms and lead flows

​

Improve maintainability and speed

​

Preserve premium positioning and clarity

​

Scope of Work:

​

1: Platform Migration

​

Rebuild the website in Webflow

​

Replicate existing pages and structure (content will be provided)

​

Maintain SEO-friendly URLs where possible

​

Core pages include:

​

Home

​

About

​

Services

​

Insights (CMS-driven blog)

​

Become an Advisor

​

Find an Advisor / Concierge Service

​

Contact

​

1. Forms & Lead Flow (Critical)

​

You will:

​

Replace WordPress forms and database logic with simple, reliable forms

​

Route submissions to:

​

Email

​

Airtable (preferred) or similar lightweight CRM

​

Clearly separate flows for:

​

Advisors

​

Organizations / Clients

​

Discovery Calls

​

No user accounts, dashboards, or login systems required.

​

1. Integrations

​

Calendly (or equivalent) for discovery calls

​

Email notifications on form submission

​

Optional: Zapier / Make for automation

​

1. CMS & Content

​

Webflow CMS for:

​

Insights / articles

​

Thought leadership content

​

Simple editing workflow (non-technical)

​

What This Is NOT

​

Not a Shopify project

​

Not an e-commerce site

​

Not a custom-coded SaaS

​

Not a WordPress optimization task

​

If you primarily build WordPress sites, this is not the right project.

​

Ideal Freelancer Profile

​

Strong Webflow portfolio (required)

​

Experience migrating from WordPress to Webflow

​

Comfortable with Airtable / form logic

​

Understands professional services / advisory / consulting brands

​

Design-sensitive (this is a premium brand)

​

Bonus if you:

​

Have worked with executive, consulting, or governance-related platforms

​

Can advise on simplification, not just execution

​

Deliverables

​

Fully functional Webflow site

​

Clean form workflows (tested)

​

CMS structure documented

​

Basic handover documentation

​

Site ready for future scaling (without overengineering)

​

Timeline

​

2-4 weeks preferred

​

Clear milestones expected

​

How to Apply

​

Please include:

​

2–3 Webflow sites you’ve built (live links)

​

One example where you simplified an over-engineered site

​

A short paragraph on how you would approach this migration

​

Applications without Webflow examples will not be reviewed.

​

Final Note

​

I value clarity, structure, and professional execution.

​

This project is about simplifying intelligently, not adding features.

• I am looking for an experienced Webflow specialist to rebuild and simplify the platform using a modern, no-code architecture while preserving brand quality, structure, and conversion logic
• No user accounts, dashboards, or login systems required
• Thought leadership content
• Simple editing workflow (non-technical)
• Not a WordPress optimization task
• If you primarily build WordPress sites, this is not the right project
• Strong Webflow portfolio (required)
• Experience migrating from WordPress to Webflow
• Comfortable with Airtable / form logic
• Have worked with executive, consulting, or governance-related platforms
• Clean form workflows (tested)
• CMS structure documented
• One example where you simplified an over-engineered site

• CMS & Content
• 2-4 weeks preferred

• Migrate the existing WordPress site to Webflow + Airtable (or equivalent) to:
• Eliminate backend complexity
• Simplify forms and lead flows
• Improve maintainability and speed
• Preserve premium positioning and clarity
• Rebuild the website in Webflow
• Replicate existing pages and structure (content will be provided)
• Maintain SEO-friendly URLs where possible
• Forms & Lead Flow (Critical)
• Replace WordPress forms and database logic with simple, reliable forms
• Email notifications on form submission
• Fully functional Webflow site