Overly Enthusiastic AI Version - but still gets the point across which is let's have fun and work together...

Seeking Creative Partner: Fintech Website Redesign

We're looking for a designer to help us rebuild our current website

About SEPira(k)

Not your typical fintech company. SEPira(k) has developed self-directed retirement solutions with cutting-edge trust accounting software (Lion) and pioneering Solo 401(k) recordkeeping (Guardian). Built by industry insiders for forward-thinking professionals, we're transforming how custodians manage alternative assets and retirement plans.

Current Site: sepirak.com/

What We're Looking For

A creative partner who has passion for beautiful, modern design and understands that great fintech isn't just about functionality—it's about creating experiences that inspire trust and excitement about the future.

Project Structure & Investment

Phase 1 - Paid Discovery & Sample Work (Your Quoted Price)

Redesign 2-3 key pages/sections as proof of concept

We'll compensate you fairly for this sample work based on your quoted rate

This allows us to experience your creative process and ensure perfect alignment

Phase 2 - Complete Website Transformation

Full site redesign based on approved concept

Project-based pricing with milestone payments

Payment released upon completion of agreed pages/sections

Collaborative Process:

Regular progress meetings and check-ins throughout the project

Structured feedback sessions for iterations and refinements

Open communication channels for questions and clarifications

Fair Partnership Principles:

Additional compensation for scope changes beyond original brief

Equitable adjustment for new requirements or feature additions

Transparent change request process that respects your time and expertise

We believe in fair compensation for quality work and creative problem-solving

What We Need You to Understand About Our Business

Our Products:

Lion Trust Accounting: Self-directed IRA management platform that doubles/triples account capacity

Guardian Solo 401(k): Industry-first recordkeeping solution with no direct competitors

Target Audience: Self-directed custodians, financial professionals, forward-thinking retirement solution providers

Our Brand Personality:

Innovative but Trustworthy: We're disrupting an industry built on outdated solutions

Modern but Professional: Cutting-edge technology with serious financial credibility

Partnership-Focused: We grow together with our clients

Industry Insiders: We speak the language and understand the pain points

Key Messages to Convey:

Revolutionary Technology: "Trust accounting that doesn't feel like your grandma's software"

Efficiency & Growth: Increase capacity without increasing headcount

Compliance & Security: Stay ahead of regulations effortlessly

Industry Expertise: Built by custodians for custodians

ROI-Focused: Innovation that pays for itself

Current Site Analysis - What Needs Evolution

Strengths to Preserve:

Clear value proposition and pain point identification

Strong messaging around innovation vs. outdated solutions

Industry-specific language that resonates with our audience

Areas for Creative Enhancement:

Visual Impact: Current design doesn't match the revolutionary nature of our products

User Journey: Need more intuitive flow from problem → solution → action

Trust Building: Enhanced credibility through modern, professional aesthetics

Product Differentiation: Better visual distinction between Lion and Guardian

Conversion Optimization: Stronger calls-to-action and lead capture

Technical Requirements

Platform Flexibility:

Current: Framer (but we're open to migration)

Alternative: Webflow (if you prefer and can justify the benefits)

Must be responsive and optimized for all devices

SEO-friendly structure and performance

Essential Pages/Sections:

Hero & Value Proposition

Product Pages (Lion Trust Accounting & Guardian Solo 401k)

Industry Problems/Solutions

About/Team (Industry insider credibility)

Pricing/Investment Models

Client Testimonials/Case Studies

Contact/Demo Request

Resource Center/Blog (if applicable)

What We Value in Our Creative Partner

Your Expertise:

Fintech/B2B SaaS Design Experience: Understanding of trust, credibility, and conversion

Modern Design Aesthetic: Clean, sophisticated, forward-thinking visual style

User Experience Focus: Intuitive navigation and clear information hierarchy

Conversion Optimization: Strategic placement of CTAs and trust elements

Your Approach:

Collaborative Spirit: We want your creative input and strategic thinking

Communication: Regular updates and transparent process

Flexibility: Ability to iterate based on feedback while maintaining creative vision

Industry Sensitivity: Understanding that fintech requires balance of innovation and trust

Application Requirements

Please include:

Portfolio Examples: Particularly B2B SaaS, fintech, or professional services

Your Process: How you approach discovery, design, and iteration

Platform Recommendation: Framer vs. Webflow and why

Timeline Estimate: For both sample work and full project

Investment Structure: Your pricing for sample work and full project

Initial Creative Ideas: What excites you about our brand and how you'd approach the redesign

Questions for You to Consider

How would you visually represent "cutting-edge technology meets industry expertise"?

What design elements would build trust with conservative financial professionals while appealing to forward-thinking innovators?

How would you differentiate our two distinct products (Lion & Guardian) while maintaining brand cohesion?

What's your approach to converting visitors from skepticism to excitement about new technology?

Our Commitment to You

We believe great design deserves fair compensation and creative freedom. We're not looking for the cheapest option—we're seeking a creative partner who can elevate our brand to match our revolutionary products.

Ready to help us reshape the retirement industry's digital landscape?

We're excited to see how your creative vision can transform our mission into a website that truly represents the future of self-directed retirement solutions.

Bonus for copywriting skills (AI with human intervention okay)

Double Bonus - Storyband Framework awareness by Donald Miller a big plus

• A creative partner who has passion for beautiful, modern design and understands that great fintech isn't just about functionality—it's about creating experiences that inspire trust and excitement about the future
• Revolutionary Technology: "Trust accounting that doesn't feel like your grandma's software"
• Compliance & Security: Stay ahead of regulations effortlessly
• Industry Expertise: Built by custodians for custodians
• Clear value proposition and pain point identification
• Strong messaging around innovation vs. outdated solutions
• User Journey: Need more intuitive flow from problem → solution → action
• Trust Building: Enhanced credibility through modern, professional aesthetics
• Current: Framer (but we're open to migration)
• Alternative: Webflow (if you prefer and can justify the benefits)
• Must be responsive and optimized for all devices
• SEO-friendly structure and performance
• Fintech/B2B SaaS Design Experience: Understanding of trust, credibility, and conversion
• Modern Design Aesthetic: Clean, sophisticated, forward-thinking visual style
• User Experience Focus: Intuitive navigation and clear information hierarchy
• Conversion Optimization: Strategic placement of CTAs and trust elements
• Collaborative Spirit: We want your creative input and strategic thinking
• Communication: Regular updates and transparent process
• Flexibility: Ability to iterate based on feedback while maintaining creative vision
• Industry Sensitivity: Understanding that fintech requires balance of innovation and trust
• Portfolio Examples: Particularly B2B SaaS, fintech, or professional services
• Your Process: How you approach discovery, design, and iteration
• Platform Recommendation: Framer vs. Webflow and why

• Project-based pricing with milestone payments
• Payment released upon completion of agreed pages/sections
• Additional compensation for scope changes beyond original brief
• We believe in fair compensation for quality work and creative problem-solving
• Guardian Solo 401(k): Industry-first recordkeeping solution with no direct competitors
• Product Pages (Lion Trust Accounting & Guardian Solo 401k)

• Redesign 2-3 key pages/sections as proof of concept
• This allows us to experience your creative process and ensure perfect alignment
• Regular progress meetings and check-ins throughout the project
• Structured feedback sessions for iterations and refinements
• Open communication channels for questions and clarifications
• Equitable adjustment for new requirements or feature additions
• Transparent change request process that respects your time and expertise
• Product Differentiation: Better visual distinction between Lion and Guardian
• Conversion Optimization: Stronger calls-to-action and lead capture
• Timeline Estimate: For both sample work and full project
• Investment Structure: Your pricing for sample work and full project