WebFlow Website Refresh – Fitness Studio (Richmond, Melbourne)

Hi! I run a small-group training studio in Richmond, Melbourne called The Bones

Fitness. I’m looking for a freelance WebFlow designer/developer to help fix and refresh

our website.

We refreshed our brand last year – it’s slick, cool, and we love it – but the website

doesn’t reflect that. The homepage only partially reflects the new direction and feels

patchy/unresolved, while many other pages (especially those linked via Meta ads) still the

old design and structure. The result is an inconsistent and often confusing user

experience, where people aren’t landing on something clear, polished, or easy to

navigate. We're keen to fix that and create something cohesive, functional, and aligned

with our brand.

What We Need:

Fix broken links and clean up the overall site structure

Audit and clean up old, duplicate, or abandoned pages — but retain hidden or campaign-specific pages that may still be active or searchable via ads or direct links. These must stay live but should ideally be updated to match the refreshed site design and navigation

Refresh the homepage with a hero slider to feature rotating content (offers, trainer highlights, events, etc.)

Extend the current look and feel to all missing or underdeveloped pages, using clean, functional design

Ensure it’s easy for us to create and customise new offer pages (visually and text-wise) that align with our Meta ad campaigns and can be launched quickly

Contact and/or Promo Page Functionality

Right now, we duplicate the Contact Us page to serve as landing pages for

promotions. This works, but it’s clunky, ugly and limits how well we can align creative

from our ads with what appears on the page.

We’d like:

A way to customise imagery and messaging per campaign, while retaining key components like the contact form

To explore better solutions than duplicating the entire page (e.g. CMS-based promo pages, modular sections, or a template system)

The ability to easily update these pages in-house when needed

Most importantly, to retain the form functionality, as it's how we capture and respond to leads

Navigation Goals:

We’d love a clean, intuitive navigation structure that includes:

Home

About Us

Classes / Services

Timetable (MindBody plugin)

Pricing

Gallery / Community photos

Blog

Contact

Offers (or feature these dynamically via homepage hero slider - ability to customise with relevant promo creative)

What We’ll Provide:

A library of professional photos

Brand style guide, fonts, and readymade assets

The existing WebFlow site and access

Clear input and feedback throughout the process

We’re looking for someone experienced in WebFlow with a sharp eye for functional, clean design. If you can help us unify our site, improve how we launch campaigns, and make the whole thing easier to manage — we’d love to chat.

• The result is an inconsistent and often confusing user
• experience, where people aren’t landing on something clear, polished, or easy to
• A way to customise imagery and messaging per campaign, while retaining key components like the contact form
• The ability to easily update these pages in-house when needed

• Offers (or feature these dynamically via homepage hero slider - ability to customise with relevant promo creative)
• A library of professional photos

• Fix broken links and clean up the overall site structure
• Audit and clean up old, duplicate, or abandoned pages — but retain hidden or campaign-specific pages that may still be active or searchable via ads or direct links
• These must stay live but should ideally be updated to match the refreshed site design and navigation
• Refresh the homepage with a hero slider to feature rotating content (offers, trainer highlights, events, etc.)
• Extend the current look and feel to all missing or underdeveloped pages, using clean, functional design
• Ensure it’s easy for us to create and customise new offer pages (visually and text-wise) that align with our Meta ad campaigns and can be launched quickly
• Contact and/or Promo Page Functionality
• To explore better solutions than duplicating the entire page (e.g
• CMS-based promo pages, modular sections, or a template system)
• Most importantly, to retain the form functionality, as it's how we capture and respond to leads
• Clear input and feedback throughout the process