We’re rebuilding the M&A Science website around Buyer-Led M&A intelligence for the buy side. This is not a generic course or education site. It needs to feel premium, credible, and conversion-focused.

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We need a senior website designer who can design landing pages that are ready to implement in Webflow. You’ll design in Figma and deliver a component-based system so we can spin up new pages fast.

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Scope

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-Phase 1 deliverables

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-Homepage

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-Membership landing page

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-Enterprise landing page

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-Skill Track page template for repeatable track pages

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-Optional Facilitator profile template

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What we’ll provide

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-Brand architecture and messaging guide

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-Updated homepage copy in Webflow blocks

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-Logos and existing assets

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-Reference sites we like

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-Design direction

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We want the site to feel

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-Authoritative and premium

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-Clear and structured, fast to scan

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-Practitioner-first across all career stages

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-Conversion-driven for membership and enterprise demos

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Messaging constraints

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-Avoid the words education, learning, training

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-Avoid operating system

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-Prefer operating standard, playbooks, artifacts, role-based tracks, intelligence hub, speed to value

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Key sections to design well

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-Hero with strong POV plus proof bar

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-Challenge to solution narrative

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-Buyer-Led M&A pillars section

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-Intelligence Hub section with browse by role, deal stage, and artifact

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-Skill Tracks section that maps tracks to real capabilities

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-Membership plans and benefits

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-Enterprise Create Assign Analyze blocks

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-Social proof and metrics

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-Strong final CTA blocks

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Success criteria

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-You’re successful if the pages

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-Feel credible to Corp Dev, PE, and integration leaders

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-Make the offering understandable in under 10 seconds

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-Drive conversions

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-Create a reusable section library we can use for new pages

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Deliverables

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-Figma designs for desktop and mobile

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-Component library and style guide for Webflow build

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-Handoff notes, hover states, and responsive behavior

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Ideal candidate

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-Strong landing page portfolio for B2B or premium brands

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-Webflow-native design mindset

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-Understands conversion hierarchy and information architecture

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-Fast iteration and clean handoff

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To apply, include

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-2 to 3 relevant landing page examples

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-Description of your design process

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-Confirmation you design component-first for Webflow

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-Availability over the next 2 to 3 weeks

• Updated homepage copy in Webflow blocks
• Logos and existing assets
• Avoid operating system
• Hero with strong POV plus proof bar
• Social proof and metrics
• Strong final CTA blocks
• You’re successful if the pages
• Feel credible to Corp Dev, PE, and integration leaders
• Make the offering understandable in under 10 seconds
• Strong landing page portfolio for B2B or premium brands
• Webflow-native design mindset
• Understands conversion hierarchy and information architecture
• Fast iteration and clean handoff
• 2 to 3 relevant landing page examples

• Clear and structured, fast to scan
• Practitioner-first across all career stages
• Conversion-driven for membership and enterprise demos

• We need a senior website designer who can design landing pages that are ready to implement in Webflow
• You’ll design in Figma and deliver a component-based system so we can spin up new pages fast
• Phase 1 deliverables
• Enterprise landing page
• Skill Track page template for repeatable track pages
• Optional Facilitator profile template
• Messaging constraints
• Prefer operating standard, playbooks, artifacts, role-based tracks, intelligence hub, speed to value
• Key sections to design well
• Challenge to solution narrative
• Buyer-Led M&A pillars section
• Intelligence Hub section with browse by role, deal stage, and artifact
• Skill Tracks section that maps tracks to real capabilities
• Enterprise Create Assign Analyze blocks
• Drive conversions
• Create a reusable section library we can use for new pages
• Figma designs for desktop and mobile
• Component library and style guide for Webflow build
• Handoff notes, hover states, and responsive behavior
• Confirmation you design component-first for Webflow
• Availability over the next 2 to 3 weeks