I’m looking for an experienced Meta Ads / tracking specialist to audit and fix attribution issues in a Webflow → Shopify checkout funnel.

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Events are firing in Meta Events Manager (Pixel + CAPI), but AddToCart / InitiateCheckout / Purchase are not consistently attributed to ads in Ads Manager.

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This is NOT a basic “install pixel” task — I need someone who deeply understands Meta attribution, fbclid transport, Shopify CAPI, and cross-domain funnels.

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Funnel Setup (Current)

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Traffic source: Meta Ads

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Landing page: Webflow

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Checkout + purchase: Shopify

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Tracking:

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Meta Pixel (browser)

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Shopify Meta app (CAPI)

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fbclid and UTM parameters are preserved to checkout

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Problems to Solve

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Purchases sometimes appear in Events Manager but not in Ads Manager

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Shopify “conversion summary” sometimes shows no source

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Test Events in Meta do not reliably show Shopify events

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I need confirmation whether:

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attribution is actually broken OR

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this is expected behavior due to attribution windows / CAPI delays

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Scope of Work (Must Be Included)

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Full tracking audit:

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Meta Pixel

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CAPI (Shopify)

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Event deduplication

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Event match quality

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Verify fbclid transport from Webflow → Shopify

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Validate Purchase attribution path:

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Meta Ad → Webflow → Shopify → Ads Manager

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Explain clearly:

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what is working

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what is not

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what is normal Meta behavior

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Implement fixes only if needed (no unnecessary changes)

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Success Criteria (Very Important)

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The job is considered successful only if:

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Purchases from real ads are consistently attributed in Ads Manager

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OR

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You clearly prove (with evidence) that the setup is correct and attribution delays are expected

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Required Experience (Please Read)

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Please apply only if you have experience with:

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Meta Ads attribution (Pixel + CAPI)

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Shopify checkout tracking

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Webflow → Shopify funnels

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Debugging Meta Ads Manager vs Events Manager discrepancies

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When Applying, Please Answer

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Have you worked with Webflow → Shopify funnels before?

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How do you normally debug Purchase not showing in Ads Manager?

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What are the top 3 reasons Meta purchases fire but don’t attribute?

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Can you explain when Test Events should NOT be trusted?

• Meta Pixel (browser)
• Success Criteria (Very Important)
• You clearly prove (with evidence) that the setup is correct and attribution delays are expected

• Landing page: Webflow

• I’m looking for an experienced Meta Ads / tracking specialist to audit and fix attribution issues in a Webflow → Shopify checkout funnel
• Events are firing in Meta Events Manager (Pixel + CAPI), but AddToCart / InitiateCheckout / Purchase are not consistently attributed to ads in Ads Manager
• This is NOT a basic “install pixel” task — I need someone who deeply understands Meta attribution, fbclid transport, Shopify CAPI, and cross-domain funnels
• Checkout + purchase: Shopify
• fbclid and UTM parameters are preserved to checkout
• Purchases sometimes appear in Events Manager but not in Ads Manager
• Test Events in Meta do not reliably show Shopify events
• Verify fbclid transport from Webflow → Shopify
• Meta Ad → Webflow → Shopify → Ads Manager
• Implement fixes only if needed (no unnecessary changes)