Coaching Consultancy Site Redesign Designer
Description:
We're SANDWINA - a women's career coaching and leadership development consultancy. After years of growth, we've evolved from a single-service business into a multi-faceted consulting practice serving individual professionals, corporate clients, and C-suite executives.
Our current website only reflects one piece of our business. We need a complete redesign that positions us as the professional, credible consultancy we've become.
About Us:
We offer three service lines:
Executive Brand Positioning (premium, high-touch C-suite work)
Corporate Leadership Development (coaching, workshops, assessments for organizations)
Individual Career Coaching (marketplace of certified coaches)
Current site: sandwina.org (focused only on #3, needs to showcase all three)
What We Need:
A complete Webflow redesign that:
Positions us as a premium professional services firm
Clearly presents all three service offerings
Maintains our mission-driven, accessible brand identity
Includes lead generation/contact forms
Is mobile-responsive and fast
Incorporates existing content but with fresh structure and design
Site Structure:
Pages needed:
Homepage (hero, three services overview, social proof, CTA)
Executive Brand Positioning (service page with case study)
Corporate Leadership Development (service page with offerings)
Individual Career Coaching (existing marketplace, simplified)
About/Team
Case Studies/Impact
Resources/Blog structure
Contact
Design Direction:
Professional but warm and approachable
Premium but not stuffy
Mission-driven (closing the gender gap)
Strong, confident aesthetic inspired by Katie Sandwina (our namesake - 1900s strongwoman and suffragette)
Not corporate jargon - direct, honest, empowering tone
Must avoid cheesy stock photos
Current Brand:
We have existing brand colors and the SANDWINA name/story. Open to evolution but not complete rebrand.
Deliverables:
Complete Webflow site (7-8 pages)
Mobile responsive design
SEO-friendly structure
Lead capture forms integrated
Basic Calendly integration for scheduling
2 rounds of revisions
Training on how to update content ourselves
NOT Needed:
Complex booking systems or payment processing (we'll keep existing simple setup)
Custom development/coding beyond Webflow capabilities
Logo redesign (we have this)
Content writing (we'll provide all copy)
Timeline: 3-4 weeks preferred
To Apply, Please Include:
Portfolio: 3-5 professional services or consultancy websites you've designed in Webflow (links required)
Process: Your design process from kickoff to launch
Timeline: Realistic timeline with milestones
Pricing: Your total fixed-price estimate for this project with clear breakdown:
What IS included in your price
What is NOT included
Payment milestone structure
Webflow experience: How long you've been working in Webflow, any certifications
Inspiration: Share 2-3 websites you think have great design for professional services firms
Questions: Any questions about our project or business
Please do NOT submit generic proposals. We will only respond to proposals that include portfolio links, specific pricing, and thoughtful responses to the above.
About Our Ideal Designer:
Someone who:
Understands how to position premium services visually
Can balance professional credibility with warmth/accessibility
Has designed for consulting, coaching, or professional services firms
Communicates clearly and proactively
Can work collaboratively (we have opinions but trust expertise)
Excited about building something that empowers women
Next Steps:
We'll review proposals, shortlist 3-5 designers, schedule brief calls, and make a decision within one week. We're ready to start immediately.
Let's build a website that matches the impact we're making.
Job Qualifications
- Mobile responsive design
- Webflow experience: How long you've been working in Webflow, any certifications
- Understands how to position premium services visually
- Has designed for consulting, coaching, or professional services firms
- Communicates clearly and proactively
- Can work collaboratively (we have opinions but trust expertise)
Job Benefits
- Positions us as a premium professional services firm
- Professional but warm and approachable
- Premium but not stuffy
Job Responsibilities
- Includes lead generation/contact forms
- Is mobile-responsive and fast
- Incorporates existing content but with fresh structure and design
- Corporate Leadership Development (service page with offerings)
- Must avoid cheesy stock photos
- Complete Webflow site (7-8 pages)
- Lead capture forms integrated
- Basic Calendly integration for scheduling
- 2 rounds of revisions
- Complex booking systems or payment processing (we'll keep existing simple setup)
- Process: Your design process from kickoff to launch