Webflow Designer/Developer – Premium B2B Website + Stripe Buttons (4 pages)

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I’m building a high-end, credible B2B website for ShopFloor Advantage (manufacturing performance / operational excellence). I publish weekly content called Factory Leadership Notes (FLN) on Substack and want this website to be the conversion point for a productised offering.

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FLN Substack: richardalgar.substack.com/

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Logo: none yet (I want a premium text/wordmark for v1)

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Domain: not purchased yet (need help choosing + connecting)

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What I’m selling (Phase 1)

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Factory Pulse Check Report

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Customer completes MS Forms → I deliver a standardised 6-page PDF report by email.

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Phase 1 is report-only, with optional upgrades (review call / on-site review).

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Goal

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A premium, modern, trustworthy website that:

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explains the offer clearly

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makes it easy to buy (Stripe buttons)

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tracks key conversions (GA4)

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is easy for me to update without code

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Build requirements (Webflow preferred)

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Please build in Webflow (preferred) and in my Webflow account/workspace.

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Pages required:

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/pulse-check (main landing page)

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/pricing (pricing ladder + upgrade credit policy)

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/sample-report (sample report PDF download/preview)

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/case-studies (static initially; ideally CMS-ready)

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Recommended (simple credibility):

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/about

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/privacy + /terms

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Navigation: Pulse Check | Pricing | Sample Report | Case Studies | Factory Leadership Notes (link to Substack)

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Pricing that must be displayed (USD)

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Report-only tiers:

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Solo (1 respondent): $249

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Team (up to 5 respondents): $399

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Full View (up to 10 respondents): $549

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Additional respondents: +$50 each beyond cap

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Upgrades:

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Report + 60-min review call: +$250 (added to chosen tier)

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Report + on-site review: +$1,500 + travel at cost (added to chosen tier)

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Upgrade credit policy (important):

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Customers can upgrade within 30 days and receive 100% credit of what they already paid; they pay only the difference. Include 2–3 short examples on the pricing page.

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Functional requirements

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Embed Stripe payment links (or similar) as clear “Buy” buttons (no complex custom checkout required).

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Post-purchase “Next steps” content/page: link to MS Forms + simple instructions + delivery timeframe.

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Install GA4 and track events:

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Quick Scan click

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Sample report download click

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Pricing CTA / Buy button clicks (ideally by tier)

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Basic SEO setup: metadata, clean URLs, sitemap/indexing.

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Domain support: help me choose/purchase domain + DNS + connect to Webflow + SSL.

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Design requirements (high-end)

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Premium B2B / industrial feel (clean typography, excellent spacing, confident tone)

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Mobile-first + fast load

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Strong components: pricing cards, FAQ accordion, CTA blocks, trust elements

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Create a simple v1 brand system (fonts/colours/buttons) and a clean wordmark

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What I will provide

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Page copy for each page (you can refine for clarity/conversion)

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Sample report PDF (sanitised)

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MS Forms link(s)

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Stripe payment links (or we can create together)

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Deliverables

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Webflow site built in my account

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Responsive pages + basic style guide (fonts/colours/components)

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GA4 installed + events configured

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Domain connected

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Handover: short Loom/video or doc showing how I edit the site

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Timeline

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Target v1 launch: 2–4 weeks.

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Please include in your proposal

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3–5 relevant Webflow examples (B2B preferred)

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Your approach + timeline

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Fixed-price quote (preferred) + revision rounds included

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Any assumptions/risks you see

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Screening question:

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In one paragraph, how would you structure the /pricing page to maximise conversion for a “report-only” product with upgrades and an upgrade-credit policy?

• /case-studies (static initially; ideally CMS-ready)
• Embed Stripe payment links (or similar) as clear “Buy” buttons (no complex custom checkout required)
• Basic SEO setup: metadata, clean URLs, sitemap/indexing
• Premium B2B / industrial feel (clean typography, excellent spacing, confident tone)

• makes it easy to buy (Stripe buttons)
• /pricing (pricing ladder + upgrade credit policy)
• Solo (1 respondent): $249
• Team (up to 5 respondents): $399
• Full View (up to 10 respondents): $549
• Additional respondents: +$50 each beyond cap
• Report + 60-min review call: +$250 (added to chosen tier)
• Report + on-site review: +$1,500 + travel at cost (added to chosen tier)
• Customers can upgrade within 30 days and receive 100% credit of what they already paid; they pay only the difference

• Factory Pulse Check Report
• Customer completes MS Forms → I deliver a standardised 6-page PDF report by email
• tracks key conversions (GA4)
• is easy for me to update without code
• Please build in Webflow (preferred) and in my Webflow account/workspace
• Include 2–3 short examples on the pricing page
• Post-purchase “Next steps” content/page: link to MS Forms + simple instructions + delivery timeframe
• Pricing CTA / Buy button clicks (ideally by tier)
• Strong components: pricing cards, FAQ accordion, CTA blocks, trust elements
• Create a simple v1 brand system (fonts/colours/buttons) and a clean wordmark
• Page copy for each page (you can refine for clarity/conversion)