We are seeking an experienced web developer (or small studio) to design and build a high-end, narrative-led website for a premium private wilderness estate based in Tasmania.

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This is not a standard tourism or booking website. The site’s primary purpose is to function as a digital prospectus and authority platform for a rare private asset, while still supporting limited retail bookings.

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A detailed project brief is attached and should be reviewed in full before responding.

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About the Business

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Bakers Walking Company operates exclusively on a 1,137-acre private wilderness estate (approximately twice the size of Monaco) that is completely closed to the public. We are the only provider in Tasmania able to offer total public seclusion at this scale combined with a luxury experience.

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The estate itself is the hero. All experiences are expressions of controlled access to this land.

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What We’re Building

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A full website rebuild that is:

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Estate-led and narrative-driven

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Luxurious, restrained, and professional (aesthetic akin to “National Geographic luxury”)

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Designed for long-term authority, partnerships, and credibility

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The site must balance:

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Primary: Enquiry-led corporate / partnership engagement

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Secondary: Exploration of the estate and experiences

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Tertiary: Retail bookings (via FareHarbor)

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Key Pages & Structure

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Home

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The Estate (most important page)

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Experiences (Day Walk, Multi-Day, Corporate)

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Partnerships

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Our Mission (including charitable partnerships)

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Founder (stewardship and authority, not personal promotion)

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Stories / Journal (CMS)

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Podcast (CMS)

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FAQ

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Contact / Enquire

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Legal pages (privacy, terms, accessibility) will be provided and can be migrated.

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Core Requirements

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WordPress or Webflow (recommendation required)

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Fully custom build (no off-the-shelf themes)

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Mobile-first, performance-conscious

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FareHarbor booking integration

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CMS-driven blog and podcast sections

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Email capture

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“As Featured In” media carousel

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Partner / organisation logo carousel

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Full handover on completion (all credentials and admin access)

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You will be supplied with:

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High-resolution image libraries

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Short video clips

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Existing content from our current website and a related accommodation site (links in the brief)

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Copywriting is collaborative. You may draw from existing material, with refinement and changes made throughout the process.

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What This Website Is Not

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Not a mass-market tourism booking site

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Not a resort or accommodation catalogue

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Not a product-led e-commerce site

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Timeline

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Target delivery: 4–6 weeks from project commencement.

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Who This Is For

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This project is best suited to:

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Senior freelancers or small studios

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Developers comfortable working with luxury brands

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Those who understand restraint, narrative, and long-term positioning

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People who can follow a clear brief without over-engineering

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To Apply

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Please include:

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Your recommended platform (WordPress or Webflow) and why

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Examples of relevant work (luxury, editorial, or experience-led sites preferred)

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Your indicative cost range and availability

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The attached brief contains all strategic and structural detail required to quote accurately.

• WordPress or Webflow (recommendation required)
• Fully custom build (no off-the-shelf themes)
• Developers comfortable working with luxury brands
• Those who understand restraint, narrative, and long-term positioning
• People who can follow a clear brief without over-engineering
• Your recommended platform (WordPress or Webflow) and why

• Founder (stewardship and authority, not personal promotion)
• High-resolution image libraries

• Designed for long-term authority, partnerships, and credibility
• Tertiary: Retail bookings (via FareHarbor)
• Full handover on completion (all credentials and admin access)