Website Optimization and Conversion Improvement Developer

We’re looking for an experienced Webflow developer with strong Figma/UX expertise to improve our website’s user journey and boost conversions.

The focus is on optimising CTA buttons and flow (“Book Now,” “NDIS,” “Discovery Call”), restoring/enhancing modal functionality (design files provided in Figma), and improving the discovery call booking experience.

You’ll complete a conversion audit, implement fixes, and deliver a clear roadmap for future improvements.

Deliverables:

Full Website Conversion Audit

CTA & Layout Improvement Recommendations

Page Speed & Technical Performance Checks

Fixes to CTA Button Placement and Functionality

Integration of Existing Figma Design Files (including modal restoration)

Webflow CMS Blog Integration & Setup

Basic Internal Linking Optimisation

Mobile Optimisations and Adjustments

Hotjar Heatmap & Session Recording Setup

Tracking & Reporting Setup (GA4, Events, etc.) (preferred, not required)

HubSpot Form Optimisation / Modal Restoration (design ready in Figma)

Clear Recommendations Roadmap Post-Fixes

Requirements:

Webflow expertise (front-end, CMS, optimisation)

Figma expertise (implementing provided designs and UI improvements)

Strong understanding of conversion rate optimisation (CRO)

Familiarity with GA4, Hotjar, or similar tools preferred

Excellent communication and ability to provide actionable insights

Job Qualifications

  • HubSpot Form Optimisation / Modal Restoration (design ready in Figma)
  • Webflow expertise (front-end, CMS, optimisation)
  • Figma expertise (implementing provided designs and UI improvements)
  • Strong understanding of conversion rate optimisation (CRO)
  • Excellent communication and ability to provide actionable insights

Job Benefits

Job Responsibilities

  • The focus is on optimising CTA buttons and flow (“Book Now,” “NDIS,” “Discovery Call”), restoring/enhancing modal functionality (design files provided in Figma), and improving the discovery call booking experience
  • You’ll complete a conversion audit, implement fixes, and deliver a clear roadmap for future improvements
  • Full Website Conversion Audit
  • CTA & Layout Improvement Recommendations
  • Page Speed & Technical Performance Checks
  • Fixes to CTA Button Placement and Functionality
  • Integration of Existing Figma Design Files (including modal restoration)
  • Webflow CMS Blog Integration & Setup
  • Basic Internal Linking Optimisation
  • Mobile Optimisations and Adjustments
  • Hotjar Heatmap & Session Recording Setup
  • Tracking & Reporting Setup (GA4, Events, etc.)