Website Optimization and Conversion Improvement Developer
We’re looking for an experienced Webflow developer with strong Figma/UX expertise to improve our website’s user journey and boost conversions.
The focus is on optimising CTA buttons and flow (“Book Now,” “NDIS,” “Discovery Call”), restoring/enhancing modal functionality (design files provided in Figma), and improving the discovery call booking experience.
You’ll complete a conversion audit, implement fixes, and deliver a clear roadmap for future improvements.
Deliverables:
Full Website Conversion Audit
CTA & Layout Improvement Recommendations
Page Speed & Technical Performance Checks
Fixes to CTA Button Placement and Functionality
Integration of Existing Figma Design Files (including modal restoration)
Webflow CMS Blog Integration & Setup
Basic Internal Linking Optimisation
Mobile Optimisations and Adjustments
Hotjar Heatmap & Session Recording Setup
Tracking & Reporting Setup (GA4, Events, etc.) (preferred, not required)
HubSpot Form Optimisation / Modal Restoration (design ready in Figma)
Clear Recommendations Roadmap Post-Fixes
Requirements:
Webflow expertise (front-end, CMS, optimisation)
Figma expertise (implementing provided designs and UI improvements)
Strong understanding of conversion rate optimisation (CRO)
Familiarity with GA4, Hotjar, or similar tools preferred
Excellent communication and ability to provide actionable insights
Job Qualifications
- HubSpot Form Optimisation / Modal Restoration (design ready in Figma)
- Webflow expertise (front-end, CMS, optimisation)
- Figma expertise (implementing provided designs and UI improvements)
- Strong understanding of conversion rate optimisation (CRO)
- Excellent communication and ability to provide actionable insights
Job Benefits
Job Responsibilities
- The focus is on optimising CTA buttons and flow (“Book Now,” “NDIS,” “Discovery Call”), restoring/enhancing modal functionality (design files provided in Figma), and improving the discovery call booking experience
- You’ll complete a conversion audit, implement fixes, and deliver a clear roadmap for future improvements
- Full Website Conversion Audit
- CTA & Layout Improvement Recommendations
- Page Speed & Technical Performance Checks
- Fixes to CTA Button Placement and Functionality
- Integration of Existing Figma Design Files (including modal restoration)
- Webflow CMS Blog Integration & Setup
- Basic Internal Linking Optimisation
- Mobile Optimisations and Adjustments
- Hotjar Heatmap & Session Recording Setup
- Tracking & Reporting Setup (GA4, Events, etc.)