Project Brief: Website Migration Wix to Webflow (B2B SaaS)

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Company: mika (Fintech / Accounting software for SMEs) Current Website: getmika.de

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Goal: Migration from Wix to Webflow, professionalizing technical setup, and preparing for content scalability.

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1. The Goal

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We are a Fintech SaaS that replaces the traditional tax accountant with software. Our current website (Wix) no longer reflects our content management requirements. We are looking for an expert to rebuild (and potentially maintain) our site on Webflow - focusing on component reusability, technical cleanliness and ease of management for our marketing team.

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1. What’s Important to Us

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We are looking for a technical Webflow expert, ideally with design affinity to migrate our site to Webflow. With emphasis on solving current problems with layout consistency (especially on mobile) and maintainability, we require a clean setup that enables simple and safe editing by non-technical marketing staff through reusable components and templates, while ensuring all required tracking.

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Beyond the scope of the migration, we are interested in a long-term partnership to work with you going forward to extend our web presence and to include more complex automation tasks for scaling in the future.

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1. Candidate Requirements

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We are looking for someone who understands Webflow as a development platform, not just a design tool.

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• Structured Code: You must know how to set up reusable components & templates

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• CMS Database Logic: You understand the Webflow-CMS and can use it to represent our content structure in an appropriate manner.

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• UI-Affinity: You have an eye for clean design, visual consistency across the whole site and responsive adaptations.

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• Existing Experience: You can provide reference cases, ideally in B2B space"

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• Language: Communication in fluent English (German is a plus)

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1. What We Provide

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• List of URLs / Content Inventory to be migrated (Google Sheet).

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• List of required Components and Templates to be set up (we can refine these together based on your input)

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• Brand Assets (Logo, Fonts, Colors). Can be extracted from the existing Wix site.

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• Copy/Text (mostly migrated, partially new – placeholders in design are acceptable).

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• Clear definition of requirements

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• Timely feedback and availability for clarification

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1. Scope of Work

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Layout and Component Setup

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• Creation of a modular design system (component-based approach). Reusable components to be set up include: Pricing/Feature Table, FAQ, Testimonials, etc. Including a clear and consistent definition of what data can be changed per instance/centrally

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• Creation of page layout templates for different types of pages. These include 3 types of landing pages, as well as templates for Hub & Post pages (for Blog, Job Listings, Press Releases, Events and Comparison Page).

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• Implementation of one off pages based on our existing website (main page, about us, imprint, terms & conditions, privacy policy). And a few new pages (Pricing, Features, Our Customers).

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• Minor improvements in design. We are looking for uniformity and proper alignment of elements to convey professionality (web and mobile alike) - We are not looking for a complete redesign or corporate identity consultation. The look and feel of the design should remain mostly the same.

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Webflow Development & Architecture

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• Clean: Industry standard technical implementation.

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• Localization: Our website is in English and German

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• Responsive: Must ensure responsiveness and good display on mobile devices

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• Setup of CMS Collections: (Blog, Jobs, Authors, Comparison Pages, etc.).

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• Editor Mode Setup: Configuration of permissions so our marketing team can edit text/images safely without breaking the layout or classes.

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Tech Stack & Integrations

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• HubSpot: Embedding of hubspot forms using provided script tags

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• Tracking Integration: Implementation of marketing tracking pixels for Meta, LinkedIn, HubSpot, etc.

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• n8n Preparation: CMS fields must follow proper technical naming conventions (e.g., metadescen instead of field_2), as we plan to populate and update content automatically via API (n8n) in the future.

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• Cookie Consent: Implementation of a GDPR-compliant solution.

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Migration & SEO

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• Implementation of 301 Redirects (we will provide the mapping list).

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• Technical SEO basics (Schema Markup, Open Graph Settings, correct H1-H6 heading structure).

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1. Timeline & Budget

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• Start Date: ASAP

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• Timeline: Please provide an estimate based on the scope. We will define a milestone plan together with you, drawing from your input and experience.

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• Budget: Please provide an estimate based on the scope (Fixed Price or Hourly with Cap).

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• Future work: Availability for ongoing work on the basis of a retainer agreement welcome and preferred. When we are happy with your work, we would like the collaboration to continue long-term.

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1. What We Need from You

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• Please provide a few relevant portfolio websites you have worked on and explain briefly what exactly you have done on these.

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• If possible, please record a short screen recording in the back end of one website where you show how components are set up and how the user would use those while editing a new page.

• We are looking for someone who understands Webflow as a development platform, not just a design tool
• Structured Code: You must know how to set up reusable components & templates
• Existing Experience: You can provide reference cases, ideally in B2B space"
• We are looking for uniformity and proper alignment of elements to convey professionality (web and mobile alike) - We are not looking for a complete redesign or corporate identity consultation
• HubSpot: Embedding of hubspot forms using provided script tags
• Tracking Integration: Implementation of marketing tracking pixels for Meta, LinkedIn, HubSpot, etc
• n8n Preparation: CMS fields must follow proper technical naming conventions (e.g., metadescen instead of field_2), as we plan to populate and update content automatically via API (n8n) in the future
• Cookie Consent: Implementation of a GDPR-compliant solution
• Migration & SEO
• If possible, please record a short screen recording in the back end of one website where you show how components are set up and how the user would use those while editing a new page

• We will define a milestone plan together with you, drawing from your input and experience
• Future work: Availability for ongoing work on the basis of a retainer agreement welcome and preferred

• With emphasis on solving current problems with layout consistency (especially on mobile) and maintainability, we require a clean setup that enables simple and safe editing by non-technical marketing staff through reusable components and templates, while ensuring all required tracking
• CMS Database Logic: You understand the Webflow-CMS and can use it to represent our content structure in an appropriate manner
• UI-Affinity: You have an eye for clean design, visual consistency across the whole site and responsive adaptations
• List of URLs / Content Inventory to be migrated (Google Sheet)
• List of required Components and Templates to be set up (we can refine these together based on your input)
• Brand Assets (Logo, Fonts, Colors)
• Copy/Text (mostly migrated, partially new – placeholders in design are acceptable)
• Clear definition of requirements
• Timely feedback and availability for clarification
• Scope of Work
• Layout and Component Setup
• Creation of a modular design system (component-based approach)
• Reusable components to be set up include: Pricing/Feature Table, FAQ, Testimonials, etc
• Including a clear and consistent definition of what data can be changed per instance/centrally
• Creation of page layout templates for different types of pages
• These include 3 types of landing pages, as well as templates for Hub & Post pages (for Blog, Job Listings, Press Releases, Events and Comparison Page)
• Implementation of one off pages based on our existing website (main page, about us, imprint, terms & conditions, privacy policy)
• Clean: Industry standard technical implementation
• Localization: Our website is in English and German
• Responsive: Must ensure responsiveness and good display on mobile devices
• Setup of CMS Collections: (Blog, Jobs, Authors, Comparison Pages, etc.)
• Editor Mode Setup: Configuration of permissions so our marketing team can edit text/images safely without breaking the layout or classes
• Tech Stack & Integrations
• Implementation of 301 Redirects (we will provide the mapping list)
• Technical SEO basics (Schema Markup, Open Graph Settings, correct H1-H6 heading structure)
• Budget: Please provide an estimate based on the scope (Fixed Price or Hourly with Cap)