B2B PE Landing Page Optimization Expert
I’m looking for an experienced Webflow designer/developer with strong B2B conversion and positioning instincts to upgrade an existing landing page on my website to better target Private Equity firms and Operating Partners.
This is not a full website redesign. The scope is focused on one core landing page that clearly communicates value to PE firms and drives qualified conversations.
Current page:
thesalesnerd.com/private-equity
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Goal of the Project
Create a clear, credible, and conversion-focused Private Equity landing page that:
• Speaks directly to PE Operating Partners and Value Creation teams
• Clearly articulates portfolio-level value creation (not generic RevOps messaging)
• Uses strong problem → solution → impact framing
• Converts visitors into booked strategy calls or diagnostics
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What I Need Help With
- Messaging + Layout Improvements
• Improve the hero section (headline, subhead, CTA)
• Restructure content flow for clarity and conversion
• Emphasize outcomes, financial impact, and executive-level value
• Reduce fluff and generic language
- Conversion Optimization
• Clear primary CTA (single focus)
• Strong section hierarchy and scannability
• Placement of testimonials / proof to support credibility
• Optional secondary CTA or lead magnet section
- Webflow Execution
• Implement all changes directly in Webflow
• Clean, responsive layout (desktop + mobile)
• Reusable components where appropriate
• No over-engineering or unnecessary animations
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Nice-to-Have (Not Required)
• Experience building pages for Private Equity, SaaS, or enterprise B2B
• CRO or funnel experience
• Familiarity with positioning professional services / consulting offers
• Ability to suggest light copy improvements (I can supply content if needed)
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What I Will Provide
• Existing Webflow site and landing page
• Clear positioning and messaging guidance
• Case studies, testimonials, and proof points
• Fast feedback and decision-making
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What Success Looks Like
• A PE-specific landing page that feels credible to an Operating Partner
• Clear articulation of value across portfolio companies
• Strong conversion flow with minimal friction
• A page I can confidently send to PE firms via outbound, LinkedIn, and referrals
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Project Type
• One-time project (with potential follow-on work)
Estimated Scope
• 10–20 hours (open to your recommendation)
⸻
To Apply (Important)
Please include:
- 2-3 webflow landing pages you’ve built (B2B preferred)
- Brief explanation of how you approach conversion-focused landing pages
- Confirmation you’ve reviewed the current page linked above
Job Qualifications
- Clear primary CTA (single focus)
- Placement of testimonials / proof to support credibility
- No over-engineering or unnecessary animations
- Experience building pages for Private Equity, SaaS, or enterprise B2B
- CRO or funnel experience
- Familiarity with positioning professional services / consulting offers
- Ability to suggest light copy improvements (I can supply content if needed)
- Existing Webflow site and landing page
- Clear positioning and messaging guidance
- Case studies, testimonials, and proof points
- Fast feedback and decision-making
- A PE-specific landing page that feels credible to an Operating Partner
- Clear articulation of value across portfolio companies
- Strong conversion flow with minimal friction
- A page I can confidently send to PE firms via outbound, LinkedIn, and referrals
- One-time project (with potential follow-on work)
- Brief explanation of how you approach conversion-focused landing pages
Job Benefits
Job Responsibilities
- Create a clear, credible, and conversion-focused Private Equity landing page that:
- Speaks directly to PE Operating Partners and Value Creation teams
- Clearly articulates portfolio-level value creation (not generic RevOps messaging)
- Uses strong problem → solution → impact framing
- Converts visitors into booked strategy calls or diagnostics
- Improve the hero section (headline, subhead, CTA)
- Restructure content flow for clarity and conversion
- Emphasize outcomes, financial impact, and executive-level value
- Reduce fluff and generic language
- Strong section hierarchy and scannability
- Optional secondary CTA or lead magnet section
- Webflow Execution
- Implement all changes directly in Webflow
- Clean, responsive layout (desktop + mobile)
- Reusable components where appropriate
- 10–20 hours (open to your recommendation)