Healthtech Site Development for Haitian Leader
- Context
PHI is a pioneering Haitian medical institution integrating functional medicine, longevity science, and cutting-edge technologies such as Hyperbaric Oxygen Therapy (HBOT) and Molecular Hydrogen Therapy.
Despite PHI’s advanced approach, its current digital presence does not reflect its true value. In Haiti, clinics are often perceived as reactive, outdated, and limited to symptom-based care. PHI represents something radically different: modern medicine that anticipates, restores, and optimizes health through science, technology, and a deeply human approach.
The digital experience must reframe PHI in the minds of patients — not as a “better clinic,” but as a medical innovation ecosystem where recovery, prevention, and longevity are possible.
Phase 2 is the bridge between:
Phase 1: Brand & visual identity
Phase 3: Marketing, automation, and growth
This platform will define how people discover PHI, understand its difference, trust its expertise, and take action.
- Objective of Phase 2
To design and build a modern, emotionally reassuring, human-centered, and technology-driven digital experience that:
Positions PHI as the leader of modern medicine in Haiti
Makes complex medical concepts simple and understandable
Builds trust through clarity, structure, and reassurance
Converts visitors into patients through frictionless booking
Supports CRM, automation, and long-term patient relationships
The outcome is not just a website — it is a scalable digital ecosystem.
- Scope of Work
3.1 Core Deliverables
UI Design System (aligned with Phase 1 brand identity)
Full Webflow Website
Booking & Appointment System
PHI Academy (Educational Platform — light version)
PHI Marketplace (Phase 1 structure, future-ready)
CRM Integration (patient profiles, segmentation, automation flows)
- Key Experience Pillars
4.1 Human × Technology Balance
60% human reassurance: empathy, clarity, warmth
40% science & innovation: precision, advanced technology
4.2 Simplicity First
The experience must be intuitive for non-medical users:
Simple navigation
Clear hierarchy
Strong CTAs
Plain language
4.3 Emotionally Reassuring
Visitors often arrive feeling fear, confusion, or hopelessness.
The experience must guide them toward:
Clarity
Hope
Confidence
Action
4.4 Future-Proof Ecosystem
The platform must support future expansion:
Medical programs
Longevity plans
Online consultations
Education paths
E-commerce & monitoring tools
- Website Structure & Menu Logic (Critical Section)
Strategic Principle
Users do not search for technologies — they search for solutions.
The menu must be organized around outcomes and needs, not medical jargon.
5.1 Primary Navigation (Top Menu)
How We Help (Primary entry point — outcome-driven)
This section answers: “Is PHI for me?”
Sub-sections:
Chronic Conditions
(Diabetes, Stroke, Pain, Wounds, Inflammation)
Recovery & Rehabilitation
Longevity & Healthy Aging
Cognitive Performance
Physical & Athletic Performance
Services (Structured medical ecosystem)
This section explains how PHI operates.
PHI Diagnostics
(Testing, imaging, screening — simplified & visual)
PHI Care
(Consultations, chronic care management, follow-up)
PHI Prevention
(Check-ups, longevity programs, early detection)
PHI Academy
(Education: articles, videos, guides)
Technologies (Educational, secondary layer)
This section explains what powers the results.
Hyperbaric Oxygen Therapy (HBOT)
Molecular Hydrogen Therapy
OligoScan
Sonicwave
Technologies are always explained through benefits and outcomes, never in isolation.
Marketplace (Separate, future-ready)
Health products
Monitoring tools
Supplements
(Phase 2 = structure only)
About PHI
Vision & mission
Medical philosophy
Human + technology balance
Why PHI is different
5.2 Persistent Primary CTA
Book Now
Always visible (top right)
Clear, action-oriented
No jargon
Secondary CTAs:
Call the clinic
Request information
Learn more (Academy)
- Conversion Strategy
Primary conversions:
Book an appointment
Request a consultation
Submit condition / interest forms
QR scans (offline → online)
UX requirements:
Minimal friction booking
Clear reassurance (privacy, supervision, safety)
Seamless CRM connection for follow-up
- Integrations & Functional Requirements
7.1 Platform
Webflow (design, interactions, CMS)
7.2 CRM
(HubSpot or Go High Level)
Patient profiles
Segmentation by condition / goal
Automation (email, SMS)
Lead scoring
7.3 Booking System
Options:
Webflow + Calendly + CRM
HubSpot appointment tool
Embedded booking flows
- Creative Direction
Visual Style
Modern, clean, minimal
Strong negative space
Neural lines / neural waves (cognition, recovery)
Subtle 3D shapes (precision, transparency)
Soft gradients (oxygen, longevity)
Imagery
Black & mixed-race patients (Haitian reality)
Authentic human moments
Technology shown as supportive, not intimidating
Motion
Motion serves clarity
Micro-animations to guide attention
Neural or oxygen-inspired movement patterns
- Know – Feel – Do Framework
KNOW
Modern medicine exists in Haiti
PHI offers advanced, proven solutions
Technology supports real recovery
FEEL
Reassured
Hopeful
Confident
Supported
DO
Book an appointment
Contact PHI
Start a care or longevity journey
- Timeline (Phase 2)
Start: January 2026
Target delivery: March 1, 2026
Weeks 1–2: Research & UX strategy
Weeks 3–4: IA & wireframes
Weeks 5–6: UI system
Weeks 7–8: Webflow build
Week 9: CRM & booking
Week 10: Testing
Weeks 11–12: Revisions & delivery
- Evaluation Criteria
Emotional clarity
Scientific credibility
UX simplicity
Brand alignment
Conversion effectiveness
Performance (mobile, speed)
Scalability for Phase 3
- Why This Project Matters (For the Designer)
This is not just a website.
It is a national reference for modern medicine.
Your work will help:
Stroke patients recover
Diabetics heal
Families regain hope
A country reimagine healthcare
If you believe design can change lives, this project is for you.
Job Qualifications
- The experience must be intuitive for non-medical users:
- Simple navigation
- Strong CTAs
- Visitors often arrive feeling fear, confusion, or hopelessness
- Users do not search for technologies — they search for solutions
- The menu must be organized around outcomes and needs, not medical jargon
- Physical & Athletic Performance
- Minimal friction booking
- Clear reassurance (privacy, supervision, safety)
- Seamless CRM connection for follow-up
- 1 Platform
- Segmentation by condition / goal
- Automation (email, SMS)
- Modern, clean, minimal
- Subtle 3D shapes (precision, transparency)
- Technology shown as supportive, not intimidating
- Neural or oxygen-inspired movement patterns
- Know – Feel – Do Framework
- Confident
- Evaluation Criteria
- Emotional clarity
- Scientific credibility
Job Benefits
- Medical programs
- Longevity plans
- Recovery & Rehabilitation
- Longevity & Healthy Aging
- (Check-ups, longevity programs, early detection)
- Monitoring tools
- Always visible (top right)
- Soft gradients (oxygen, longevity)
Job Responsibilities
- Objective of Phase 2
- To design and build a modern, emotionally reassuring, human-centered, and technology-driven digital experience that:
- Positions PHI as the leader of modern medicine in Haiti
- Makes complex medical concepts simple and understandable
- Builds trust through clarity, structure, and reassurance
- Converts visitors into patients through frictionless booking
- Supports CRM, automation, and long-term patient relationships
- UI Design System (aligned with Phase 1 brand identity)
- CRM Integration (patient profiles, segmentation, automation flows)
- E-commerce & monitoring tools
- Website Structure & Menu Logic (Critical Section)
- (Testing, imaging, screening — simplified & visual)
- (Consultations, chronic care management, follow-up)
- PHI Prevention
- Webflow (design, interactions, CMS)
- Weeks 3–4: IA & wireframes
- Week 9: CRM & booking
- Weeks 11–12: Revisions & delivery
- Scalability for Phase 3