Hi there.

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We’re looking for a Webflow designer to redesign our existing SaaS landing page to improve conversion. The page is already live in Webflow, and the goal of this project is to elevate the design, clarity, and storytelling so more visitors sign up or purchase.

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We’re looking for someone with strong design instincts who understands how SaaS users think, how to guide attention, and how to turn traffic into action.

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What you’ll be doing

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• Redesign our current Webflow landing page

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• Improve visual hierarchy, spacing, and typography

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• Strengthen the hero section and primary CTA

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• Improve section flow and narrative across the page

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• Make the page feel modern, trustworthy, and conversion focused

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• Ensure the design works beautifully on desktop and mobile

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Maintainability is important to us

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After the redesign, we want to be able to confidently update copy, swap images, and adjust sections ourselves without breaking the layout or needing ongoing design help. The final result should look great while remaining simple and intuitive to manage inside Webflow.

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Deliverables

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• Redesigned landing page implemented in Webflow

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• Two tailored versions of the landing page for different ICPs, for example “For Businesses” and “For Accounting Firms”

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• Same core structure, but with messaging, copy, and feature emphasis adapted to each audience

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• Polished mobile and tablet versions for both versions

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• Improved hero and CTA sections for each ICP

​

• Consistent, clean visual design throughout

​

• Reusable templates for future pages such as Resources, FAQ, Support, and similar content pages

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• Short Loom walkthrough explaining design decisions and how we can maintain and extend the pages later

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What we’re looking for

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• Strong experience designing SaaS landing pages

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• Experience designing for multiple ICPs or personas

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• Excellent eye for layout, spacing, and typography

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• Experience redesigning existing pages, not just building from scratch

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• Ability to think in terms of conversion, not just visuals

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• Comfortable working directly inside Webflow

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How to apply

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Please include:

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• Examples of SaaS landing pages you’ve designed or redesigned

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• Your role in those projects

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• A brief explanation of how you approach improving landing page conversion through design

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• Bonus if you’ve worked on pages targeting multiple customer types

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Budget & timeline

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Open to hourly or fixed price.

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We’re looking for quality work and clear thinking over volume.

• Strong experience designing SaaS landing pages
• Experience designing for multiple ICPs or personas
• Excellent eye for layout, spacing, and typography
• Experience redesigning existing pages, not just building from scratch
• Ability to think in terms of conversion, not just visuals
• Comfortable working directly inside Webflow

• Open to hourly or fixed price

• The page is already live in Webflow, and the goal of this project is to elevate the design, clarity, and storytelling so more visitors sign up or purchase
• We’re looking for someone with strong design instincts who understands how SaaS users think, how to guide attention, and how to turn traffic into action
• Redesign our current Webflow landing page
• Improve visual hierarchy, spacing, and typography
• Strengthen the hero section and primary CTA
• Improve section flow and narrative across the page
• Make the page feel modern, trustworthy, and conversion focused
• Ensure the design works beautifully on desktop and mobile
• After the redesign, we want to be able to confidently update copy, swap images, and adjust sections ourselves without breaking the layout or needing ongoing design help
• The final result should look great while remaining simple and intuitive to manage inside Webflow
• Redesigned landing page implemented in Webflow
• Two tailored versions of the landing page for different ICPs, for example “For Businesses” and “For Accounting Firms”
• Same core structure, but with messaging, copy, and feature emphasis adapted to each audience
• Polished mobile and tablet versions for both versions
• Improved hero and CTA sections for each ICP
• Consistent, clean visual design throughout
• Reusable templates for future pages such as Resources, FAQ, Support, and similar content pages
• Short Loom walkthrough explaining design decisions and how we can maintain and extend the pages later
• Examples of SaaS landing pages you’ve designed or redesigned
• A brief explanation of how you approach improving landing page conversion through design
• Bonus if you’ve worked on pages targeting multiple customer types