We have a new Shopify site that is launching in October that we need GA4 and Meta Pixel installed on. We also have a Webflow site where people will click through and purchase on the Shopify site.

Scope of Work:

On Webflow (Listicle):

-Install Meta Pixel base code site-wide.

-Track outbound clicks from Webflow → Shopify as a custom event.

-Ensure UTM parameters are properly appended and carried over to Shopify product links.

-Install GA4 base code and confirm pageviews/events are firing.

On Shopify (Store):

-Install Meta Pixel using Shopify’s native Facebook integration.

-Enable and configure Conversions API (CAPI) for server-side event tracking.

-Verify standard Pixel events (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase) are firing correctly with correct values (order ID, revenue, etc.).

-Install GA4 through Shopify’s integration or via Google Tag Manager.

-Confirm GA4 eCommerce events (view_item, add_to_cart, begin_checkout, purchase) are firing with proper revenue and product data.

Attribution & Reporting:

-Ensure UTMs + fbclid pass through from Webflow to Shopify orders.

-Test events in Meta Events Manager and confirm they are de-duplicated between Pixel and CAPI.

-Provide documentation/checklist so we can replicate the setup for future campaigns.

Deliverable:

-A fully working end-to-end tracking system where:

-Meta can attribute purchases correctly back to ads.

-UTMs are consistent and visible in Shopify order details.

-Pixel and Conversions API are verified for purchase events.

-GA4 tracks the full funnel (listicle engagement → product views → checkout → purchase).

• Meta can attribute purchases correctly back to ads

• Install Meta Pixel base code site-wide
• Track outbound clicks from Webflow → Shopify as a custom event
• Ensure UTM parameters are properly appended and carried over to Shopify product links
• Install GA4 base code and confirm pageviews/events are firing
• Enable and configure Conversions API (CAPI) for server-side event tracking
• Verify standard Pixel events (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase) are firing correctly with correct values (order ID, revenue, etc.)
• Install GA4 through Shopify’s integration or via Google Tag Manager
• Confirm GA4 eCommerce events (view_item, add_to_cart, begin_checkout, purchase) are firing with proper revenue and product data
• Ensure UTMs + fbclid pass through from Webflow to Shopify orders
• Test events in Meta Events Manager and confirm they are de-duplicated between Pixel and CAPI
• Provide documentation/checklist so we can replicate the setup for future campaigns
• A fully working end-to-end tracking system where:
• UTMs are consistent and visible in Shopify order details
• Pixel and Conversions API are verified for purchase events
• GA4 tracks the full funnel (listicle engagement → product views → checkout → purchase)