Lead Designer for Site Redesign & Digital Strategy
About the Job
Are you a digital designer with a marketer's mindset? Do you know how to make websites not just look good, but perform well? As a Webflow Designer, you will take ownership of our web presence, rebuilding and maintaining our site in Webflow, supporting our martech integrations, and contributing to brand-aligned marketing design projects. You will play a central role in executing and iterating on digital strategies that drive awareness, conversions, and engagement.
Your Responsibilities
• Own and manage our marketing website in Webflow, initially leading on a re-design and re-development project and then making updates and improvements as needed
• Collaborate with marketers to build landing pages, optimize user flows, and support campaign launches
• Apply technical SEO best practices to ensure discoverability and performance across pages
• Manage our Blog on WordPress
• Use your HTML, CSS and Javascript skills to help manage our WordPress blog, and support important integrations
• Proactively suggest and implement website improvements based on data, benchmarks, and user experience trends
• Design visually compelling digital assets and maintain brand consistency across web and marketing materials
• Contribute to the development of social and paid campaign assets where needed
• Help connect web performance to marketing KPIs, including traffic, conversion rates, and SEO rankings
Job Qualifications
Job Benefits
Job Responsibilities
- As a Webflow Designer, you will take ownership of our web presence, rebuilding and maintaining our site in Webflow, supporting our martech integrations, and contributing to brand-aligned marketing design projects
- You will play a central role in executing and iterating on digital strategies that drive awareness, conversions, and engagement
- Own and manage our marketing website in Webflow, initially leading on a re-design and re-development project and then making updates and improvements as needed
- Collaborate with marketers to build landing pages, optimize user flows, and support campaign launches
- Apply technical SEO best practices to ensure discoverability and performance across pages
- Manage our Blog on WordPress
- Use your HTML, CSS and Javascript skills to help manage our WordPress blog, and support important integrations
- Proactively suggest and implement website improvements based on data, benchmarks, and user experience trends
- Design visually compelling digital assets and maintain brand consistency across web and marketing materials
- Contribute to the development of social and paid campaign assets where needed
- Help connect web performance to marketing KPIs, including traffic, conversion rates, and SEO rankings