Lead Designer for Site Redesign & Digital Strategy

About the Job

Are you a digital designer with a marketer's mindset? Do you know how to make websites not just look good, but perform well? As a Webflow Designer, you will take ownership of our web presence, rebuilding and maintaining our site in Webflow, supporting our martech integrations, and contributing to brand-aligned marketing design projects. You will play a central role in executing and iterating on digital strategies that drive awareness, conversions, and engagement.

Your Responsibilities
• Own and manage our marketing website in Webflow, initially leading on a re-design and re-development project and then making updates and improvements as needed
• Collaborate with marketers to build landing pages, optimize user flows, and support campaign launches
• Apply technical SEO best practices to ensure discoverability and performance across pages
• Manage our Blog on WordPress
• Use your HTML, CSS and Javascript skills to help manage our WordPress blog, and support important integrations
• Proactively suggest and implement website improvements based on data, benchmarks, and user experience trends
• Design visually compelling digital assets and maintain brand consistency across web and marketing materials
• Contribute to the development of social and paid campaign assets where needed
• Help connect web performance to marketing KPIs, including traffic, conversion rates, and SEO rankings

Job Qualifications

Job Benefits

Job Responsibilities

  • As a Webflow Designer, you will take ownership of our web presence, rebuilding and maintaining our site in Webflow, supporting our martech integrations, and contributing to brand-aligned marketing design projects
  • You will play a central role in executing and iterating on digital strategies that drive awareness, conversions, and engagement
  • Own and manage our marketing website in Webflow, initially leading on a re-design and re-development project and then making updates and improvements as needed
  • Collaborate with marketers to build landing pages, optimize user flows, and support campaign launches
  • Apply technical SEO best practices to ensure discoverability and performance across pages
  • Manage our Blog on WordPress
  • Use your HTML, CSS and Javascript skills to help manage our WordPress blog, and support important integrations
  • Proactively suggest and implement website improvements based on data, benchmarks, and user experience trends
  • Design visually compelling digital assets and maintain brand consistency across web and marketing materials
  • Contribute to the development of social and paid campaign assets where needed
  • Help connect web performance to marketing KPIs, including traffic, conversion rates, and SEO rankings