Intro:

Are you a Webflow UX designer who loves clean design, intuitive user experiences, and bringing modern wellness brands to life online? We’re a healthcare team on a mission to reimagine what a dental and medical website should feel like—inviting, calming, and beautifully designed for real people. If you’re creative, detail-oriented, and know how to build scalable Webflow sites that both look amazing and perform flawlessly across all devices, we’d love to collaborate with you.

Job Description:

We are redesigning two healthcare websites in Webflow using the Kaskade theme and are looking for a skilled Webflow designer with strong UX, branding, and visual design experience to bring a clean, modern, and wellness-focused user experience to life.

This project includes:

–Market Place Dentistry – a reimagined dental brand moving away from clinical imagery toward a lifestyle-driven, spa-inspired aesthetic.

– TruCheck Health – a preventive care and wellness company seeking a clean, calming, and patient-first digital presence.

We’ve completed the foundational setup. Now we need a designer/developer who can elevate the project with responsive design, visual clarity, branding, and clean technical execution.

⸻

Phase 1: Webflow Website Build & UX Launch

✅ Webflow Design & UX Enhancements

– Customize and refine the Kaskade theme to match our brand vision

– Build responsive, mobile-first layouts across all devices

– Design clear user flows for appointments, contact forms, and CTAs

– Add interactive elements, modern navigation structures, and subtle animations

✅ Component & Style System Work

– Build modular components (cards, CTAs, service sections, nav elements)

– Create and maintain organized, scalable class naming and structure

– Set up clean navigation IDs and link structures

– Optimize backend for performance, scalability, and easy content management

✅ Interactive Media & Motion

– Embed lightweight, optimized video components (hero banners, sections)

– Integrate Lottie animations for dynamic transitions and micro-interactions

– Ensure fast load speeds and smooth user experiences across all devices

✅ Performance, SEO & Best Practices

– Design and build with Google Core Web Vitals top of mind (speed, interactivity, stability)

– Align with Google best practices for SEO structure and SERP performance

– Optimize for clean titles, alt text, mobile responsiveness, and internal linking

– Ensure cross-browser and device compatibility

⸻

Phase 2: Brand Book & Visual Consistency Finalization

✅ Visual Identity Creation

– Create clean, modern logos, banners, and section visuals optimized for web

– Select and finalize brand typography (fonts, hierarchy)

– Define color palettes and usage rules for consistency across both websites

✅ Brand Book Development

– Build a basic, clean Brand Book that includes:

– Finalized logos and variations

– Banner samples and placement guidelines

– Font selections and hierarchy usage

– Color swatches with HEX/RGB values

– Design system documentation for internal reference and future projects

⸻

Ideal Candidate:

– Strong Webflow and UX/UI design experience (3+ years minimum)

– Proficient in responsive, mobile-first, and SEO-optimized builds

– Visual design expertise (creating logos, banners, and cohesive branding assets)

– Familiarity with Lottie animations and embedding lightweight videos

– Knowledgeable about Google’s SEO/UX performance best practices

– Organized, detail-oriented, and collaborative communicator

⸻

To Apply:

Please include:

1. A brief summary of your Webflow, UX, and branding experience

2. 2–4 examples of Webflow websites you have built (especially clean, modern, wellness or healthcare-focused projects)

3. Confirmation that you can support logo/banner creation, video/Lottie integration, and basic brand book creation

4. Your typical availability and turnaround time

⸻

We want these websites to be visually beautiful, lightning fast, SEO-aligned, scalable, and brand-consistent across all platforms. If you’re passionate about building digital experiences that are modern, human, and built to perform—we would love to hear from you.

• ✅ Performance, SEO & Best Practices
• – Design and build with Google Core Web Vitals top of mind (speed, interactivity, stability)
• – Align with Google best practices for SEO structure and SERP performance
• – Color swatches with HEX/RGB values
• – Strong Webflow and UX/UI design experience (3+ years minimum)
• – Proficient in responsive, mobile-first, and SEO-optimized builds
• – Visual design expertise (creating logos, banners, and cohesive branding assets)
• – Familiarity with Lottie animations and embedding lightweight videos
• – Knowledgeable about Google’s SEO/UX performance best practices
• – Organized, detail-oriented, and collaborative communicator
• 2–4 examples of Webflow websites you have built (especially clean, modern, wellness or healthcare-focused projects)

• – Customize and refine the Kaskade theme to match our brand vision
• – Build responsive, mobile-first layouts across all devices
• – Design clear user flows for appointments, contact forms, and CTAs
• – Add interactive elements, modern navigation structures, and subtle animations
• ✅ Component & Style System Work
• – Build modular components (cards, CTAs, service sections, nav elements)
• – Create and maintain organized, scalable class naming and structure
• – Set up clean navigation IDs and link structures
• – Optimize backend for performance, scalability, and easy content management
• – Embed lightweight, optimized video components (hero banners, sections)
• – Integrate Lottie animations for dynamic transitions and micro-interactions
• – Ensure fast load speeds and smooth user experiences across all devices
• – Optimize for clean titles, alt text, mobile responsiveness, and internal linking
• – Ensure cross-browser and device compatibility
• – Create clean, modern logos, banners, and section visuals optimized for web
• – Select and finalize brand typography (fonts, hierarchy)
• – Define color palettes and usage rules for consistency across both websites
• – Build a basic, clean Brand Book that includes:
• – Finalized logos and variations
• – Banner samples and placement guidelines
• – Font selections and hierarchy usage
• – Design system documentation for internal reference and future projects
• Confirmation that you can support logo/banner creation, video/Lottie integration, and basic brand book creation
• Your typical availability and turnaround time