🚨 KEY PROJECT CALLOUTS

• 📍 Platform: Webflow (must use Webflow, no exceptions)

• ⏱️ Timeline: 2 weeks (hard deadline)

• 📄 Scope: Expand existing landing page into a multi-page site (Home, About, Programs & Events, Resources, Press)

• 💳 Donations: Stripe integration (via Donorbox)

• 📊 Tech Setup: CMS collections, SEO, analytics, cookie compliance

• 🎥 Handoff: Loom tutorial + documentation required

📝 PROJECT OVERVIEW

Athletech Academy recently completed a landing page for our website, establishing a strong visual foundation and aesthetic direction. We are now ready to expand this into a multi-page, CMS-driven Webflow website with the following structure:

• Home

• About → About Us, Our Team, Our Approach, Our Impact

• Programs & Events → Camps & Clinics, Community Programs, Special Events

• Resources → FAQs, Downloads, Partner Resources

• Press → News & Updates, Media Coverage, Press Kit

The website will serve as a professional, scalable platform to support prospective families, donors, corporate partners, and community stakeholders. It must balance brand storytelling with nonprofit credibility, while providing clear pathways for engagement through three primary CTAs: Donate, Contact Us, Stay Connected.

🎯 PROJECT GOALS

• Expand the site into a multi-page Webflow build aligned with Athletech’s brand guide and landing page aesthetic.

• Showcase Athletech’s identity and vision through About (About Us, Our Team, Our Approach, Our Impact).

• Provide near-term engagement opportunities via Programs & Events (Camps & Clinics, Community Programs, Special Events).

• Equip visitors with practical resources (FAQs, Downloads, Partner Resources).

• Build media credibility with Press (News & Updates, Media Coverage, Press Kit).

• Drive engagement through three core CTAs: Donate, Contact Us, Stay Connected.

• Deliver a scalable CMS framework for future growth.

🌟 PROJECT EXPECTATIONS

• Expand from the completed landing page into a multi-page Webflow site with all listed subpages.

• Maintain brand consistency (colors, typography, visual identity).

• Ensure clean, mobile-first, responsive design across all devices.

• Incorporate animations, scroll effects, and storytelling elements.

• Build intuitive navigation with clear CTA pathways.

• Configure CMS for Press, Events, and Downloads.

• Implement SEO, analytics, and compliance best practices.

• Deliver Loom tutorials + documentation for staff handoff.

📌 DELIVERABLES

✅ Design & Development

• Multi-page Webflow site expansion from the landing page

• Fully responsive design

• Animations + visual storytelling

✅ Core Content Pages & Subpages

• Home

• About → About Us, Our Team, Our Approach, Our Impact

• Programs & Events → Camps & Clinics, Community Programs, Special Events

• Resources → FAQs, Downloads, Partner Resources

• Press → News & Updates, Media Coverage, Press Kit

✅ Primary CTAs

• Donate: Stripe via Donorbox embed

• Contact Us: Segmented inquiry form

• Stay Connected: Mailing list integration (Mailchimp, HubSpot, or Airtable)

✅ Platform Setup

• Webflow hosting

• Domain via Google Domains

• Cookie consent banner (GDPR/FERPA/CCPA)

• SEO (meta titles, sitemap, alt text)

• Google Analytics + Search Console

✅ POST-LAUNCH SUPPORT

• 1–2 revision rounds

• QA testing (browsers/devices)

• Loom tutorials + documentation

• Final QA + credential transfer

📆 TIMELINE

• Total Duration: 2 weeks from contract start

• Days 1–2: Kickoff & asset collection

• Days 3–6: Initial build (Home + About)

• Days 7–10: Full build (Programs & Events, Resources, Press)

• Days 11–12: Integrations & compliance (Stripe, SEO, analytics, cookie banner)

• Days 13–14: QA, revisions, Loom handoff & launch

✅ SUCCESS MEASURES

• All core pages/subpages are live and functional.

• CTAs are working (Donate, Contact Us, Stay Connected).

• Donate integrated with Stripe (via Donorbox).

• Contact Us segmented and tested.

• Stay Connected integrated with Mailchimp/HubSpot/Airtable.

• Site is responsive across desktop, tablet, mobile.

• SEO + analytics configured.

• Cookie banner active and compliant.

• CMS-driven sections editable by staff.

• Loom tutorials + documentation provided.

🔑 REQUIRED SKILLS & COMPETENCIES

• Webflow expertise (multi-page CMS builds)

• Responsive design (mobile-first)

• Custom animations + scroll effects

• Stripe/Donorbox integration

• Form setup + mailing list integrations

• CMS structuring (Press, Events, Downloads)

• SEO best practices

• Analytics setup (GA + Search Console)

• Accessibility/compliance knowledge (WCAG 2.2 AA, GDPR/FERPA/CCPA)

• Documentation + Loom handoff experience

🌟 NICE TO HAVE (PREFERRED SKILLS)

• Nonprofit, education, or school web design experience

• Familiarity with donor engagement + fundraising flows

• Detroit community storytelling experience

• Ability to recommend creative enhancements

• Comfort building for future scalability (admissions portals, alumni hubs)

💡 HOW TO APPLY

Please submit:

• A short note on your experience with Webflow and Stripe integrations.

• Examples of nonprofit, education, or donor-focused websites you’ve built.

• Confirmation that you can meet the 2-week deadline.

• It must balance brand storytelling with nonprofit credibility, while providing clear pathways for engagement through three primary CTAs: Donate, Contact Us, Stay Connected
• SEO (meta titles, sitemap, alt text)
• Final QA + credential transfer
• Stay Connected integrated with Mailchimp/HubSpot/Airtable
• Site is responsive across desktop, tablet, mobile
• SEO + analytics configured
• Webflow expertise (multi-page CMS builds)
• Responsive design (mobile-first)
• Custom animations + scroll effects
• Stripe/Donorbox integration
• CMS structuring (Press, Events, Downloads)
• SEO best practices
• Analytics setup (GA + Search Console)
• Accessibility/compliance knowledge (WCAG 2.2 AA, GDPR/FERPA/CCPA)
• Documentation + Loom handoff experience
• Examples of nonprofit, education, or donor-focused websites you’ve built
• Confirmation that you can meet the 2-week deadline

• Webflow hosting
• 1–2 revision rounds

• 📍 Platform: Webflow (must use Webflow, no exceptions)
• ⏱️ Timeline: 2 weeks (hard deadline)
• 📄 Scope: Expand existing landing page into a multi-page site (Home, About, Programs & Events, Resources, Press)
• 💳 Donations: Stripe integration (via Donorbox)
• 📊 Tech Setup: CMS collections, SEO, analytics, cookie compliance
• 🎥 Handoff: Loom tutorial + documentation required
• Press → News & Updates, Media Coverage, Press Kit
• Expand the site into a multi-page Webflow build aligned with Athletech’s brand guide and landing page aesthetic
• Showcase Athletech’s identity and vision through About (About Us, Our Team, Our Approach, Our Impact)
• Provide near-term engagement opportunities via Programs & Events (Camps & Clinics, Community Programs, Special Events)
• Equip visitors with practical resources (FAQs, Downloads, Partner Resources)
• Build media credibility with Press (News & Updates, Media Coverage, Press Kit)
• Drive engagement through three core CTAs: Donate, Contact Us, Stay Connected
• Deliver a scalable CMS framework for future growth
• 🌟 PROJECT EXPECTATIONS
• Expand from the completed landing page into a multi-page Webflow site with all listed subpages
• Maintain brand consistency (colors, typography, visual identity)
• Ensure clean, mobile-first, responsive design across all devices
• Incorporate animations, scroll effects, and storytelling elements
• Build intuitive navigation with clear CTA pathways
• Configure CMS for Press, Events, and Downloads
• Implement SEO, analytics, and compliance best practices
• Deliver Loom tutorials + documentation for staff handoff
• Multi-page Webflow site expansion from the landing page
• Fully responsive design
• Animations + visual storytelling
• Resources → FAQs, Downloads, Partner Resources
• Donate: Stripe via Donorbox embed
• Stay Connected: Mailing list integration (Mailchimp, HubSpot, or Airtable)
• Loom tutorials + documentation
• Total Duration: 2 weeks from contract start
• Days 1–2: Kickoff & asset collection
• Days 3–6: Initial build (Home + About)
• Days 7–10: Full build (Programs & Events, Resources, Press)
• Days 11–12: Integrations & compliance (Stripe, SEO, analytics, cookie banner)
• Days 13–14: QA, revisions, Loom handoff & launch
• Donate integrated with Stripe (via Donorbox)
• Contact Us segmented and tested
• Cookie banner active and compliant
• CMS-driven sections editable by staff
• Loom tutorials + documentation provided
• Form setup + mailing list integrations