I run an educational consultancy offering services such as tuition, assessment, and academic support especially for school entry exams in central London.

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My immediate goal is to generate enquiries via one or two clear, trustworthy pages/landing pages. Longer term, I expect to grow into online bookings and links or posting content, though I’m happy to host longer-form content on Substack or YouTube if that’s advisable.

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I’m currently on Wix but am open to moving to Webflow if there’s a clear benefit in speed, design quality, and ease of updating. I really need to be able to put bespoke information into pages without dealing with design so able to upload copy and images without spending ages aligning things to make sure they appear clear on mobile tablet and desktop.

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What I’m looking for

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A freelancer who can handle design, copy, and Webflow build, with a strong focus on clarity and conversion. Experience in educational businesses or at least service industry would be good. Style and content wants to be witty, direct, playful and impactful. I'm thinking bold colours and fonts that deliver simple straightforward CTAs. I don't want something that looks like a school or is particularly kiddie - I want the adults to see clarity, trust and authenticity.

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Scope (initial phase)

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• Design and build 1–2 key pages in Webflow (homepage or landing page)

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• Write clear, reassuring copy suitable for parents, students, and professionals

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• Set up reusable sections/components so I can update content myself

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• Basic SEO and performance best practices

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• Clear calls to action (contact form / enquiry / maybe a calendar for calls)

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This will start as a small paid test project, with potential to expand.

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Style & tone

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• Professional but conversational: calm, credible,

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• Education-appropriate (not hypey or aggressive)

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• Clear explanations of services and outcomes

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Ideal experience

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• Webflow CMS

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• Educational, coaching, or service-based businesses

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• Conversion-focused landing pages

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• Explaining technical choices in plain English

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To apply, please include

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1. 2–3 examples of Webflow sites where you handled both design and copy

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1. How you’d structure a site whose main goal is enquiries now to start a conversation, bookings later

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1. How you’d ensure the site is easy for a non-technical owner to update

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In future I will want:

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• ways to market this and potential brand design to help outreach and plans to get the website found.

• A freelancer who can handle design, copy, and Webflow build, with a strong focus on clarity and conversion
• Experience in educational businesses or at least service industry would be good
• Style and content wants to be witty, direct, playful and impactful
• I'm thinking bold colours and fonts that deliver simple straightforward CTAs
• I don't want something that looks like a school or is particularly kiddie - I want the adults to see clarity, trust and authenticity
• Basic SEO and performance best practices
• Clear calls to action (contact form / enquiry / maybe a calendar for calls)
• Professional but conversational: calm, credible,
• Education-appropriate (not hypey or aggressive)
• Clear explanations of services and outcomes
• Webflow CMS
• Educational, coaching, or service-based businesses
• Conversion-focused landing pages
• Explaining technical choices in plain English
• 2–3 examples of Webflow sites where you handled both design and copy
• How you’d structure a site whose main goal is enquiries now to start a conversation, bookings later
• How you’d ensure the site is easy for a non-technical owner to update

• I run an educational consultancy offering services such as tuition, assessment, and academic support especially for school entry exams in central London
• My immediate goal is to generate enquiries via one or two clear, trustworthy pages/landing pages
• I really need to be able to put bespoke information into pages without dealing with design so able to upload copy and images without spending ages aligning things to make sure they appear clear on mobile tablet and desktop
• Design and build 1–2 key pages in Webflow (homepage or landing page)
• Write clear, reassuring copy suitable for parents, students, and professionals
• Set up reusable sections/components so I can update content myself
• This will start as a small paid test project, with potential to expand