Description:

We're seeking an experienced Webflow developer who can implement two critical front-end tasks for our fintech client

Task 1: UTM Parameter Tracking for Facebook → Webflow → Go High Level (GHL)

Objective:

Enable Facebook ad UTM parameters to flow through Webflow landing pages and into Go High Level forms/calendar bookings for better lead attribution and ad optimization.

Scope:

Capture UTM parameters (utm_source, utm_medium, utm_campaign, etc.) from Facebook ad URLs on Webflow landing pages.

Store parameters in local storage or cookies to persist them across pages.

Append parameters to the Go High Level calendar form embedded in Webflow.

Ensure hidden fields inside GHL forms receive the UTM values.

Confirm that submission data with UTM values is passed to GHL and Facebook Events API (if applicable).

Task 2: Pop-Up Modal Integration (Scroll or Timed Trigger)

Objective:

Create a branded pop-up modal on the website that promotes lead magnet content or call booking.

Scope:

Display a modal after:

X seconds on page (e.g., 30s)

Or 50% scroll depth

Modal includes CTA button (e.g., “Book a Strategy Call”).

Must be styled to match website's branding.

Responsive design required for mobile + desktop.

Requirements:

English language: Fluent

Strong experience with Webflow + JavaScript.

Familiarity with Go High Level (GHL) form embedding and field mapping.

Understanding of Facebook UTM parameters, URL handling, and cross-page tracking via localStorage/cookies.

Able to troubleshoot, QA, and document what was done.

Let us know in the proposal how much time the task will require.

Nice to Have:

Familiarity with Facebook Pixel, Events API, or Looker Studio.

Experience with SaaS or fintech marketing funnels.

• Task 2: Pop-Up Modal Integration (Scroll or Timed Trigger)
• X seconds on page (e.g., 30s)
• Modal includes CTA button (e.g., “Book a Strategy Call”)
• Must be styled to match website's branding
• Responsive design required for mobile + desktop
• English language: Fluent
• Strong experience with Webflow + JavaScript
• Familiarity with Go High Level (GHL) form embedding and field mapping
• Understanding of Facebook UTM parameters, URL handling, and cross-page tracking via local
• Familiarity with Facebook Pixel, Events API, or Looker Studio
• Experience with SaaS or fintech marketing funnels

• Task 1: UTM Parameter Tracking for Facebook → Webflow → Go High Level (GHL)
• Enable Facebook ad UTM parameters to flow through Webflow landing pages and into Go High Level forms/calendar bookings for better lead attribution and ad optimization
• Capture UTM parameters (utm_source, utm_medium, utm_campaign, etc.) from Facebook ad URLs on Webflow landing pages
• Store parameters in local storage or cookies to persist them across pages
• Append parameters to the Go High Level calendar form embedded in Webflow
• Ensure hidden fields inside GHL forms receive the UTM values
• Confirm that submission data with UTM values is passed to GHL and Facebook Events API (if applicable)
• Create a branded pop-up modal on the website that promotes lead magnet content or call booking
• Able to troubleshoot, QA, and document what was done