I'm Oren, CEO and founder of HelloCity (www.hellocity.com)

We have an app on the appstore

HelloCity is a Miami based tech startup and it needs a talented UI web designer to help manage our website.

We’re looking for a long-term UI/UX design partner who:

• Designs mobile-first, clean, conversion-optimized web experiences

• Works fast and is detail-oriented

• Understands Figma and how to build for Webflow

• Can own small web design projects on an ongoing basis

• Is available for ongoing collaboration (weekly small updates, occasional new pages, visual cleanups, etc.)

🧠 Important: No engineering is required — we already have a developer. This role is purely for designing UI/UX for website components and pages, using Figma and understanding how they’ll work in Webflow.

⸻

🔎 To Qualify: Paid Test Project

To qualify for this role, we ask that you complete a paid test. This is a real project, and we will hire and pay for it — but it also serves as your application.

Test Project: Design a “Perk Landing Page”

This is a single page that converts visitors (coming from Instagram or TikTok) into HelloCity members by showing them a perk and offering a $5/month subscription to get it.

Design goal: Clear, mobile-first, high-converting, aligned with our brand.

📄 Full brief in Google Doc here - docs.google.com/document/d/1BkvRCvZvyQxeoC53dQvGJ5dxziW_kEA0UVlC43b7z3g/edit?tab=t.0#heading=h.bjvqotvxa8ud

⸻

🌍 About Our Stack

• Website: www.hellocity.com

• Design: Figma File - figma.com/design/ZU1Su8EI31nmYkgJjmppTz/HelloCity-Website---EXTERNAL?node-id=2651-2&p=f&t=v5McPwV18n5TMsk9-0

• Our current site is built in Webflow, so understanding what works there is a plus.

• Our pages are designed mobile-first, but we support both mobile and desktop.

⸻

🚀 What Comes After the Test

If you do well on the test project, we have a larger redesign and ongoing work available, including:

• Membership flows

• Homepage adjustments

• Perk browsing and filtering UX

• Landing page variants

• Ongoing updates and optimizations

📄 Proejct scope - docs.google.com/document/d/1ZYMYtmYQkXp5iL6srK_DbeeKrd-Qxzlr1kTlJKFTxZU/edit?tab=t.0

⸻

✅ To Apply

1. Briefly tell us why this is a good fit for you.

2. Include 2–3 examples of conversion-focused, mobile-first pages you’ve designed

3. Confirm that you’re open to doing the paid test project, and include timeline + rate for the Perk Landing Page (based on the doc above).

4. Tell us how soon you could start and your weekly availability.

We’re excited to find someone creative, fast, and reliable to grow with us! 👋

⸻

• Designs mobile-first, clean, conversion-optimized web experiences
• Works fast and is detail-oriented
• Include 2–3 examples of conversion-focused, mobile-first pages you’ve designed

• Is available for ongoing collaboration (weekly small updates, occasional new pages, visual cleanups, etc.)
• Test Project: Design a “Perk Landing Page”
• This is a single page that converts visitors (coming from Instagram or TikTok) into HelloCity members by showing them a perk and offering a $5/month subscription to get it
• Our pages are designed mobile-first, but we support both mobile and desktop
• Homepage adjustments
• Confirm that you’re open to doing the paid test project, and include timeline + rate for the Perk Landing Page (based on the doc above)

• Understands Figma and how to build for Webflow
• Can own small web design projects on an ongoing basis
• This role is purely for designing UI/UX for website components and pages, using Figma and understanding how they’ll work in Webflow
• Perk browsing and filtering UX
• Landing page variants
• Ongoing updates and optimizations