We are @VirtualCounsel, a tech-enabled corporate law firm providing flexible, business-first legal solutions tailored for startups and small-to-medium businesses (SMBs).

We are seeking a results-driven SEO & Content Marketing Strategist to lead a site-wide SEO overhaul, content optimization strategy, and competitive analysis. This starts as a project-based engagement with the potential to evolve into a fractional CMO role for the right candidate.

Initial Project Scope:

• Analyze ~120 existing content pieces (Google Docs) and develop a comprehensive SEO audit & strategy.

• Review key competitor websites (we will provide a shortlist) to benchmark SEO performance and identify gaps, opportunities, and best practices.

• Optimize supporting pages and 8-9 pillar pages, aligned with our core service categories—this includes SEO copywriting, keyword enrichment, internal linking, and formatting.

• Provide SEO recommendations and polished edits for the entire website.

• Implement technical SEO best practices within Webflow (tags, metadata, internal linking, site structure improvements).

• Set up Google Analytics and SEO performance tracking and reporting through HubSpot (preferred) or other tool as recommended.

• Deliverables: precise, polished SEO-optimized copy for every page, organized in Google Docs, ready for handoff or direct implementation in Webflow.

Potential Ongoing Work:

• Develop a repeatable process + strategy for ongoing SEO-friendly content development.

• Build and manage a content calendar for LinkedIn, X, YouTube, and potentially other platforms.

• Design and execute a weekly email newsletter strategy with a 6-12 month content calendar using HubSpot or alternative tools.

• Build and deploy email marketing campaigns (nurture + cold outreach), including cold campaigns using alternative domains and tools.

• Manage LinkedIn marketing campaigns using LaGrowthMachine.

• Collaborate on sales and marketing collateral (PDFs, downloadable guides, pitch decks, clickable funnel assets). Creative design skills are a strong bonus, but not required—you should be able to source/manage third parties as needed.

Requirements:

• Proven SEO expertise, especially in the legal, consulting, or B2B services industries (bonus points for niche experience).

• Strong copywriting and editing skills for web, long-form content, and social content.

• Demonstrated ability to conduct competitive SEO analysis (benchmarking, keyword gap reporting, strategy insights).

• Proficiency with HubSpot and Webflow.

• Familiarity with content and campaign management across social media + email.

• Ability to create or manage the creation of well-designed sales/marketing materials.

• Bonus: Experience with YouTube content scripting/editing or managing video editors/creators.

• ✅ Comfortable communicating via Slack and managing projects via Basecamp.

Compensation:

💵 For the paid test project:

We are budgeting ~$250–$300, with flexibility based on your experience and the value you can bring (bonus offered for Webflow implementation).

💼 For the full engagement:

We anticipate a budget range of $2,250–$4,000, structured around clear deliverables and milestones. We’re open to discussing your rates and ideal payment structure.

🚀 We value long-term partnerships and are especially interested in finding someone who can grow with us into a fractional CMO-type role if there’s a mutual fit. Strong performance on the test project can lead to significant future work.

• Creative design skills are a strong bonus, but not required—you should be able to source/manage third parties as needed
• Proven SEO expertise, especially in the legal, consulting, or B2B services industries (bonus points for niche experience)
• Strong copywriting and editing skills for web, long-form content, and social content
• Demonstrated ability to conduct competitive SEO analysis (benchmarking, keyword gap reporting, strategy insights)
• Proficiency with HubSpot and Webflow
• Familiarity with content and campaign management across social media + email
• Ability to create or manage the creation of well-designed sales/marketing materials
• Bonus: Experience with YouTube content scripting/editing or managing video editors/creators
• ✅ Comfortable communicating via Slack and managing projects via Basecamp

• 💵 For the paid test project:
• We are budgeting ~$250–$300, with flexibility based on your experience and the value you can bring (bonus offered for Webflow implementation)
• We anticipate a budget range of $2,250–$4,000, structured around clear deliverables and milestones

• This starts as a project-based engagement with the potential to evolve into a fractional CMO role for the right candidate
• Analyze ~120 existing content pieces (Google Docs) and develop a comprehensive SEO audit & strategy
• Review key competitor websites (we will provide a shortlist) to benchmark SEO performance and identify gaps, opportunities, and best practices
• Optimize supporting pages and 8-9 pillar pages, aligned with our core service categories—this includes SEO copywriting, keyword enrichment, internal linking, and formatting
• Provide SEO recommendations and polished edits for the entire website
• Implement technical SEO best practices within Webflow (tags, metadata, internal linking, site structure improvements)
• Set up Google Analytics and SEO performance tracking and reporting through HubSpot (preferred) or other tool as recommended
• Deliverables: precise, polished SEO-optimized copy for every page, organized in Google Docs, ready for handoff or direct implementation in Webflow
• Develop a repeatable process + strategy for ongoing SEO-friendly content development
• Build and manage a content calendar for LinkedIn, X, YouTube, and potentially other platforms
• Design and execute a weekly email newsletter strategy with a 6-12 month content calendar using HubSpot or alternative tools
• Build and deploy email marketing campaigns (nurture + cold outreach), including cold campaigns using alternative domains and tools
• Manage LinkedIn marketing campaigns using LaGrowthMachine
• Collaborate on sales and marketing collateral (PDFs, downloadable guides, pitch decks, clickable funnel assets)