Overview

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We are a premium family-focused martial arts and self-defence training centre in the UK. We are redesigning our website (current site is kravmagaelite.co.uk) to:

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Increase weekly class signups (primary goal)

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Also position us as a national-level training centre for workshops and specialist courses

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This role is for design only at this stage. You will create the full website design in Figma, with a clean developer handoff so it can later be built in Webflow by our development team.

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🎯 Brand Positioning

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Premium training centre for all the family

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Professional, welcoming, clean, and modern

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Not aggressive or gritty — light, friendly, informative

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👥 Our Customers

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We serve two core audiences:

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Local customers

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Weekly adult & children’s classes

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One-day courses

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Key message: Training for all ages

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Non-local customers

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Weekend and specialist national workshops

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Key message: One of the main places to train in the UK

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🧱 Project Scope (Design Only – No Development)

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You will design all key pages based on our existing website structure:

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Home

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Programmes / Classes

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Timetable

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Pricing

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Kids Programme

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Instructors

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Venue / Training Centre (very important)

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Workshops & Events

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Blog / Articles

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Contact / Book a Trial / Opt-in Pages

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We will provide:

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Full branding (logo, colours, typography)

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Photography and video assets

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All written content

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You will not be required to write copy.

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🏟️ Key Design Priorities

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Strong conversion focus (opt-ins based on programme interest)

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Clear segmentation between:

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Weekly students

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Workshop visitors

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Prominent focus on:

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Our training centre as a physical venue

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Clean layout for:

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Facilities

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Safety

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Equipment

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Space

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Accessibility

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Layout style:

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✅ Light

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✅ Clean

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✅ Friendly

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✅ Informative

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🔌 Technical Notes

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Our current signup system uses a CRM iframe integration

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You only need to design placeholders for these components

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You must deliver:

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Mobile + desktop layouts

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Clean Figma file structure

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Developer-ready handoff

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⏳ Timeline

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Figma design completed within 4–6 weeks

• Not aggressive or gritty — light, friendly, informative
• You will not be required to write copy
• 🏟️ Key Design Priorities
• Strong conversion focus (opt-ins based on programme interest)

• Premium training centre for all the family
• Professional, welcoming, clean, and modern
• Weekly adult & children’s classes
• One-day courses
• Key message: Training for all ages
• Venue / Training Centre (very important)
• Full branding (logo, colours, typography)
• Weekly students

• Also position us as a national-level training centre for workshops and specialist courses
• You will create the full website design in Figma, with a clean developer handoff so it can later be built in Webflow by our development team
• 🧱 Project Scope (Design Only – No Development)