I need an expert to diagnose why a key keyword has Quality Score 5/10. Expected CTR is above average, but Ad relevance and Landing page experience are below average. The landing page is built in Webflow and converts well. I do not want any copy changes or redesign. I suspect cookie consent banner behavior and or GTM scripts, fonts, and mobile performance are contributing, but I want proof and a clear fix plan. I may implement the changes myself.

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What you will do

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1. Google Ads diagnosis for Ad relevance

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Review the target keyword set, match types, and Search terms. Identify why Ad relevance is below average and provide specific actions to fix it without changing landing page text. Focus on match type strategy, negatives, and ad group structure.

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1. Landing page experience diagnosis

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Identify technical and UX factors hurting landing page experience on mobile. You must identify the LCP element and explain why it is late, even if it is text. Analyze fonts, render blocking resources, main thread work, Webflow scripts and interactions, and third party scripts.

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1. Controlled isolation tests

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Run tests with GTM blocked or disabled and with the cookie consent banner blocked or disabled, and quantify the impact on LCP, INP, CLS and overall load behavior. Identify the exact scripts or tags responsible when possible.

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Deliverables

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A concise written report that includes

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Before results from PageSpeed Insights and Lighthouse (mobile and desktop)

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Isolation test results with deltas for GTM and cookie consent

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A ranked list of the top issues and why they matter

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A step by step remediation checklist I can follow, including exactly where to make changes (Webflow settings, custom code, GTM container, consent platform settings, Google Ads settings)

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Recommendations for cookie banner keep and reconfigure vs replace, including lighter alternatives if replacement is advised, and the tradeoffs

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Walkthrough

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A short Loom video explaining findings and the recommended fixes.

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Constraints

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No copy changes. No redesign. Focus on actions that improve Ad relevance and landing page experience.

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Acceptance criteria

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I will only approve the milestone if the report contains controlled test deltas and a concrete step by step plan tied to evidence. Generic advice without proof will not be accepted.

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Proposal format

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Reply with only

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1. Two examples where you diagnosed and improved Quality Score components or landing page experience, with results

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1. Your approach to isolating cookie banner vs GTM vs fonts as the cause of late LCP and poor mobile experience

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1. Your fixed price for this diagnosis report

• Landing page experience diagnosis
• Identify technical and UX factors hurting landing page experience on mobile
• Before results from PageSpeed Insights and Lighthouse (mobile and desktop)
• Isolation test results with deltas for GTM and cookie consent
• I will only approve the milestone if the report contains controlled test deltas and a concrete step by step plan tied to evidence
• Two examples where you diagnosed and improved Quality Score components or landing page experience, with results
• Your approach to isolating cookie banner vs GTM vs fonts as the cause of late LCP and poor mobile experience

• I suspect cookie consent banner behavior and or GTM scripts, fonts, and mobile performance are contributing, but I want proof and a clear fix plan
• Google Ads diagnosis for Ad relevance
• Identify why Ad relevance is below average and provide specific actions to fix it without changing landing page text
• Focus on match type strategy, negatives, and ad group structure
• You must identify the LCP element and explain why it is late, even if it is text
• Analyze fonts, render blocking resources, main thread work, Webflow scripts and interactions, and third party scripts
• Controlled isolation tests
• Run tests with GTM blocked or disabled and with the cookie consent banner blocked or disabled, and quantify the impact on LCP, INP, CLS and overall load behavior
• Identify the exact scripts or tags responsible when possible
• A concise written report that includes
• A step by step remediation checklist I can follow, including exactly where to make changes (Webflow settings, custom code, GTM container, consent platform settings, Google Ads settings)
• Recommendations for cookie banner keep and reconfigure vs replace, including lighter alternatives if replacement is advised, and the tradeoffs
• A short Loom video explaining findings and the recommended fixes
• Focus on actions that improve Ad relevance and landing page experience
• Your fixed price for this diagnosis report