We are a professional services startup with an existing Webflow website. The site is functional, but we now need a sales funnel integrated to effectively convert visitors into qualified leads and paying clients.

Scope of Work:

Review the current Webflow site and advise on funnel structure.

Design and implement a clear funnel flow:

Homepage positioning with strong CTAs.

Lead magnet / resource download (e.g., checklist, case study) with email capture.

Email integration (HubSpot, Mailchimp, or similar) to nurture leads.

Service-specific landing pages optimized for conversion.

Booking system integration (Calendly or similar) for discovery/audit calls.

Analytics + tracking setup (Google Analytics, Facebook Pixel, etc.).

Ensure mobile-friendly, fast, and professional design consistent with brand identity.

Deliverables:

Fully functional sales funnel live on the Webflow site.

Connected email automation for captured leads.

Guidance on ongoing optimization (A/B testing, lead scoring, etc.).

Requirements:

Proven experience building sales funnels in Webflow.

Strong understanding of conversion rate optimization.

Experience with email marketing automation tools.

Bonus: Experience working with professional services firms

• Analytics + tracking setup (Google Analytics, Facebook Pixel, etc.)
• Guidance on ongoing optimization (A/B testing, lead scoring, etc.)
• Proven experience building sales funnels in Webflow
• Strong understanding of conversion rate optimization

• Review the current Webflow site and advise on funnel structure
• Design and implement a clear funnel flow:
• Homepage positioning with strong CTAs
• Lead magnet / resource download (e.g., checklist, case study) with email capture
• Email integration (HubSpot, Mailchimp, or similar) to nurture leads
• Service-specific landing pages optimized for conversion
• Booking system integration (Calendly or similar) for discovery/audit calls
• Ensure mobile-friendly, fast, and professional design consistent with brand identity
• Fully functional sales funnel live on the Webflow site
• Connected email automation for captured leads