Project Overview

We need an experienced Webflow designer to create a high-converting, single-page landing site for a B2B cyber-security company that specialises in compliance certifications (ISO 27001, SOC 2, NIS 2). The page’s sole objective is to drive qualified demo bookings and content downloads from senior decision-makers in SaaS and FinTech.

Key Responsibilities

AreaDetails

Strategy & Wireframing • Analyse our buyer personas and existing funnel data.

• Produce a low-fidelity wireframe focused on clarity, trust signals and a strong call-to-action.

High-Fidelity Design • Apply our brand guidelines (supplied) and established visual language for cyber-security.

• Design on-page elements that reinforce credibility (badges, case-study highlights, testimonial sliders, partner logos).

Webflow Build • Build responsive desktop/tablet/mobile breakpoints.

• Implement lightweight animations and interactions (Lottie, micro-transitions).

• Integrate Calendly (or HubSpot) booking form, CMS testimonials, and download-gate form.

Conversion Optimisation • Structure sections for PAS/AIDA flow.

• Optimise copy layout for scannability and rapid value communication.

• Set up Google Analytics, Meta Pixel and Webflow native A/B test (or split-test-ready build).

Performance & SEO Hygiene • Compress assets, use global classes, and adhere to Core Web Vitals.

• Implement schema for Organisation & FAQ.

Deliverables

Wireframe (Figma or Whimsical) for approval.

Final Webflow site in our workspace, ready to publish.

Documentation: component naming conventions, CMS structure and how to run future A/B tests.

Loom walk-through of the build (5–10 min).

Ideal Profile

3+ Webflow landing pages completed for B2B tech or cyber-security (links required).

Demonstrated uplift in conversion rate (please quote baseline vs. outcome).

Proficient in Figma, Client-First naming, Relume Library, and basic HTML/CSS.

Understanding of B2B trust levers: social proof hierarchy, compliance badges, white-paper hooks.

Familiar with GA4, Hotjar, and event tracking setup.

Project Timeline

Kick-off: within 7 days of hire.

Wireframe sign-off: Day 5.

First build review: Day 10.

Final delivery: Day 14 (flexible for iterations).

• Integrate Calendly (or HubSpot) booking form, CMS testimonials, and download-gate form
• Set up Google Analytics, Meta Pixel and Webflow native A/B test (or split-test-ready build)
• 3+ Webflow landing pages completed for B2B tech or cyber-security (links required)
• Demonstrated uplift in conversion rate (please quote baseline vs. outcome)
• Proficient in Figma, Client-First naming, Relume Library, and basic HTML/CSS
• Understanding of B2B trust levers: social proof hierarchy, compliance badges, white-paper hooks
• Familiar with GA4, Hotjar, and event tracking setup

• We need an experienced Webflow designer to create a high-converting, single-page landing site for a B2B cyber-security company that specialises in compliance certifications (ISO 27001, SOC 2, NIS 2)
• The page’s sole objective is to drive qualified demo bookings and content downloads from senior decision-makers in SaaS and FinTech
• Analyse our buyer personas and existing funnel data
• Produce a low-fidelity wireframe focused on clarity, trust signals and a strong call-to-action
• Apply our brand guidelines (supplied) and established visual language for cyber-security
• Design on-page elements that reinforce credibility (badges, case-study highlights, testimonial sliders, partner logos)
• Webflow Build
• Build responsive desktop/tablet/mobile breakpoints
• Implement lightweight animations and interactions (Lottie, micro-transitions)
• Conversion Optimisation
• Structure sections for PAS/AIDA flow
• Optimise copy layout for scannability and rapid value communication
• Performance & SEO Hygiene
• Compress assets, use global classes, and adhere to Core Web Vitals
• Implement schema for Organisation & FAQ
• Wireframe (Figma or Whimsical) for approval
• Final Webflow site in our workspace, ready to publish
• Documentation: component naming conventions, CMS structure and how to run future A/B tests
• Loom walk-through of the build (5–10 min)
• Final delivery: Day 14 (flexible for iterations)