Project Overview: We are a leading agency in the specialized family & health services sector (20+ years in business). We are moving our legacy WordPress site to Webflow and need a complete design and build overhaul.

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We are NOT looking for a traditional "medical" or "corporate" website. We want the clean, high-trust aesthetic of a modern B2B SaaS company (like Stripe, RankScience, or Brex), but with a warmer, more human touch.

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The Design Aesthetic (Crucial):

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"Executive Warmth" Palette: We want a high-end look using Deep Navy for authority and Terracotta/Clay for warmth, set against a clean White background. However we're open to talk color pallets.

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SaaS Structure: We want "Bento Box" style grids, generous whitespace, and subtle micro-interactions (hover states, Lottie animations).

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Real Photography: We do not use stock photos. The design must showcase our high-quality custom photography of real clients and team members.

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Scope of Work:

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Brand Asset Creation: We have a specific concept for a new "Logotype" (mixing a classic Serif with a modern Sans-Serif). We need you to recreate this concept in Vector format.

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UX/UI Design (Figma): Design a "Knowledge Hub" blog layout. Critical Feature: We require a "Sticky Sidebar" on blog posts (containing a Table of Contents + "Apply" button) that stays visible as the user scrolls.

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Webflow Build: Pixel-perfect development using Client-First naming conventions.

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CMS Migration: We have 50+ existing blog posts on WordPress. You must handle the CSV Import and ensure all content maps correctly.

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SEO Preservation: You must handle 301 Redirects for all legacy URLs to ensure we maintain our search rankings.

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Technical Requirements:

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Must use Finsweet Client-First system.

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Experience with Relume Library is a plus.

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Strong understanding of AEO (Answer Engine Optimization) schema markup.

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To Apply:

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Send 2 examples of Webflow sites you have built that demonstrate this "Clean SaaS" aesthetic.

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Attach the word "Terracotta" to the top of your cover letter so we know you read the brief.

• "Executive Warmth" Palette: We want a high-end look using Deep Navy for authority and Terracotta/Clay for warmth, set against a clean White background
• Must use Finsweet Client-First system
• Strong understanding of AEO (Answer Engine Optimization) schema markup

• The design must showcase our high-quality custom photography of real clients and team members
• Critical Feature: We require a "Sticky Sidebar" on blog posts (containing a Table of Contents + "Apply" button) that stays visible as the user scrolls
• Webflow Build: Pixel-perfect development using Client-First naming conventions
• CMS Migration: We have 50+ existing blog posts on WordPress
• You must handle the CSV Import and ensure all content maps correctly
• SEO Preservation: You must handle 301 Redirects for all legacy URLs to ensure we maintain our search rankings