Housekeeping: Please do not waste your connects by boosting. Upwork gets enough money without it.

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Although I have used an LLM to clean up the language and tell me what I forgot, I typed the entire description by hand first and most likely the winning proposal will also be written by hand. We love AI to automate the boring part of the work, but this is about finding someone who truly has the experience and skill to take on this challenge and thus we expect the same.

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Project Overview

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We are looking for a full-service partner to refresh and improve our existing website, with a clear focus on driving higher-quality leads from hotel chain decision-makers.

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This is not a full rebrand. The goal is clearer messaging, stronger positioning, and a more credible SaaS presentation that supports our sales team.

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Scope of Work

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The project will include the following components:

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SaaS website copy rewrite

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Rewrite and improve our existing copy with a focus on clarity, differentiation, and lead conversion for hotel decision-makers.

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New product messaging

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Write and incorporate updated copy for a new product offering: AI-driven group booking automation.

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Platform migration

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We currently run a hybrid setup using Unbounce and WordPress. We want to fully migrate away from Unbounce.

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WordPress (with a high-quality template) or Webflow are both acceptable.

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Multilingual setup

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Primary copy will be written in English.

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Our internal team will handle adaptation and review for German and Spanish.

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The setup should make it easy to add additional languages in the future.

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Lead capture & links

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Integration of the Zoho lead widget

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Clear linking to our application

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Basic SEO

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Page structure, headings, and meta tags

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Deliverables

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Design mockups

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Multilingual implementation

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Content entry

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Basic SEO tags

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Documentation for ongoing updates

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Please include in your proposal:

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Portfolio links (ideally one-page SaaS sites)

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Your recommended platform (WordPress or Webflow)

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Background Information

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What we do

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We provide an AI-powered solution that semi-automates the email booking process for both individual and group reservations.

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Customer type

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Mid-sized hotel chains, with a sweet spot of 10–350 hotels (though we can work with smaller or larger groups).

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Buyer personas

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Hotel sales managers

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Reservation / contact center managers

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Central office teams rather than individual properties

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Markets

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Primary focus: Europe and the Middle East

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Global potential

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Primary goal

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Lead generation

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Provide enough information to support sales conversations

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Main objective: generate qualified leads for our sales team to book Google Meet discovery calls

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Sales approach

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We believe in solution-selling, with a strong focus on customer pain points.

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Key pain points we address

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Driving more direct revenue

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Improving staff efficiency

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Speed of response to booking requests

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Quality and consistency of guest communication

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High staff turnover in hotels

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Integrations

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A key section that is currently missing or underdeveloped is integrations.

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We integrate with 40+ hotel systems today (full list will be provided) and want this clearly and credibly represented on the site.

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Proof Points

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Hotels using the solution: well over 500

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Countries: 32, including Germany, Austria, Switzerland, Italy, Spain, UAE, Portugal, and others

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Testimonials: can be provided at a later stage

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Tone & Style

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Professional, clear, and credible

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Straightforward B2B SaaS language

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No marketing hype or startup buzzwords

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Hospitality-industry terminology

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Strong emphasis on trust and experience (we’ve been operating since 2018)

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Deliverables (phased approach)

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English copy for all sections (headlines and body)

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Suggested improvements to page structure (if needed)

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Design refresh and implementation on our servers

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Two rounds of copy revisions

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Handover documentation and admin access

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What We Will Provide

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Existing website and content

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Brand assets (logo, colors, etc.)

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Internal review and adaptation for German and Spanish

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Product explanation and live demo

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Product video

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Timing

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Start: early January

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Target launch: by March 8

• WordPress (with a high-quality template) or Webflow are both acceptable
• Your recommended platform (WordPress or Webflow)
• Quality and consistency of guest communication
• High staff turnover in hotels
• Professional, clear, and credible
• No marketing hype or startup buzzwords
• Strong emphasis on trust and experience (we’ve been operating since 2018)
• Deliverables (phased approach)
• Two rounds of copy revisions
• Handover documentation and admin access
• Brand assets (logo, colors, etc.)
• Internal review and adaptation for German and Spanish

• Driving more direct revenue
• Improving staff efficiency

• SaaS website copy rewrite
• New product messaging
• Write and incorporate updated copy for a new product offering: AI-driven group booking automation
• Platform migration
• Primary copy will be written in English
• Our internal team will handle adaptation and review for German and Spanish
• The setup should make it easy to add additional languages in the future
• Page structure, headings, and meta tags
• Design mockups
• Multilingual implementation
• Primary focus: Europe and the Middle East
• Provide enough information to support sales conversations
• Main objective: generate qualified leads for our sales team to book Google Meet discovery calls
• Speed of response to booking requests
• English copy for all sections (headlines and body)
• Suggested improvements to page structure (if needed)
• Design refresh and implementation on our servers