We’re looking for a strategic and hands-on digital marketing consultant for a 3-month project focused on increasing inbound leads through our Webflow website.

You’ll be responsible for auditing our current SEO and content strategy, implementing improvements, and advising on how AI-driven search changes (e.g. Google SGE, AI summarisation, semantic search) impact our rankings and inbound funnel.

We are a high-growth B2B company operating in hospitality tech, with customers in 30+ countries.

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Objectives:

• Increase qualified inbound leads via our Webflow site

• Improve organic search visibility across key regions (MENA, Europe, Australia)

• Adapt SEO strategy to reflect AI-driven changes in search

• Improve website structure, metadata, and content hierarchy

• Advise on content strategy (blogs, pillar pages, landing pages)

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Scope of Work:

• SEO audit of current site and lead funnel

• Competitor benchmarking

• Update on-page SEO, titles, meta, schema

• Recommend content roadmap based on SEO goals

• Advise on AI-specific changes (e.g. how Google SGE and ChatGPT-like summarisation are impacting SERPs)

• Assist with tracking and analytics to measure success

• Collaborate with our internal team (content writer, designer, dev)

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Requirements:

• 5+ years experience in SEO & inbound marketing

• Strong knowledge of Webflow (CMS, structure, limitations)

• Understanding of how AI has changed SEO and search behaviour

• Track record of improving organic traffic and lead conversion

• Familiarity with GA4, GSC, Ahrefs/SEMRush, etc.

• Fluent in English and comfortable working across time zones

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Bonus:

• Experience with B2B SaaS or hospitality tech

• Previous work with global/multilingual audiences

• Can write or edit content based on SEO research

• 5+ years experience in SEO & inbound marketing
• Strong knowledge of Webflow (CMS, structure, limitations)
• Understanding of how AI has changed SEO and search behaviour
• Track record of improving organic traffic and lead conversion
• Familiarity with GA4, GSC, Ahrefs/SEMRush, etc
• Fluent in English and comfortable working across time zones
• Experience with B2B SaaS or hospitality tech
• Previous work with global/multilingual audiences
• Can write or edit content based on SEO research

• You’ll be responsible for auditing our current SEO and content strategy, implementing improvements, and advising on how AI-driven search changes (e.g
• Increase qualified inbound leads via our Webflow site
• Improve organic search visibility across key regions (MENA, Europe, Australia)
• Adapt SEO strategy to reflect AI-driven changes in search
• Improve website structure, metadata, and content hierarchy
• Advise on content strategy (blogs, pillar pages, landing pages)
• SEO audit of current site and lead funnel
• Competitor benchmarking
• Update on-page SEO, titles, meta, schema
• Recommend content roadmap based on SEO goals
• Advise on AI-specific changes (e.g. how Google SGE and ChatGPT-like summarisation are impacting SERPs)
• Assist with tracking and analytics to measure success
• Collaborate with our internal team (content writer, designer, dev)