Guidebook is a simple yet powerful event management software that lets you promote your event, manage registration and create an app in four easy steps with no technical skills required.
About the Job

You're a hybrid thinker - a digital designer with a marketer's mindset. You know how to make websites not just look good, but perform well.

With a deep understanding of Webflow and a knack for intuitive user experience, you can confidently manage and optimize a site like guidebook.com, bringing both creative flair and strategic insight to the table.

You're equally at home collaborating with marketers, salespeople, and developers, and you're excited to see your design choices translate into measurable business results.

In this role, you'll take ownership of Guidebook's web presence - rebuilding and maintaining our site in Webflow, supporting our martech integrations, and contributing to brand-aligned marketing design projects.
What You'll Do
• Own and manage the Guidebook marketing website in Webflow, initially leading on a re-design and re-development project and then making updates and improvements as needed
• Collaborate with marketers to build landing pages, optimize user flows, and support campaign launches
• Apply technical SEO best practices to ensure discoverability and performance across pages
• Manage the Guidebook Blog on WordPress
• Use your HTML, CSS and Javascript skills to help manage our WordPress blog, and support important integrations
• Proactively suggest and implement website improvements based on data, benchmarks, and user experience trends
• Design visually compelling digital assets and maintain brand consistency across web and marketing materials
• Contribute to the development of social and paid campaign assets where needed
• Help connect web performance to marketing KPIs, including traffic, conversion rates, and SEO rankings
The Ideal Candidate

We're looking for someone with:
• 3+ years of digital or marketing design experience, with a strong portfolio of Webflow design and development projects
• Experience building and implementing design systems in Webflow
• Demonstrated experience managing and optimizing a B2B marketing website
• Proficient with HTML, CSS and Javascript - supporting our WordPress blog, and integrations with marketing platforms like Marketo and Chili Piper
• Familiar with technical SEO, including on-page optimization, structure, and site health
• Strong design sensibility and the ability to articulate a clear point of view based on data and brand goals
• Experience analyzing site performance and translating insights into design and UX improvements
• Collaborative and communicative - you enjoy working cross-functionally with marketers, sales, and leadership
• Analytical yet creative - you're eager to A/B test and refine assets to improve performance
Within 3 Months

You'll gain a solid understanding of Guidebook's product, brand, customers, and website structure

Conduct a full audit of the website with recommendations for design, UX, and SEO improvements

Establish relationships across marketing, sales, and product teams

Begin contributing to new landing pages and website updates using Webflow

Participate in sprint planning and align your work within the team's 2-week cadence

Understand the Guidebook tone and visual identity - and begin forming ideas for evolution

Identify low-hanging fruit to improve conversion rates and technical performance
Within 6 Months

You'll take full ownership of Guidebook's Webflow site, managing updates and improvements with autonomy - including updates to our martech integrations

Take full ownership of Guidebook's blog on WordPress, managing updates and improvements with autonomy

Regularly analyze and report on website performance - setting clear goals and benchmarks

Design and launch new campaign pages and test variations to improve engagement and lead gen

Partner with demand gen to create high-converting landing pages and performance-focused assets

Contribute to improving project workflows and creating reusable design components in Webflow
Within 12 Months

You'll establish a clear connection between your work and core marketing KPIs (e.g. SEO, conversion rates, engagement)

Standardize best practices for Webflow development, website QA, and marketing design operations

Build scalable systems to support growth - templates, automation, atoms/molecules

Play a leadership role in maintaining and evolving the Guidebook brand voice and visual identity

Drive measurable improvements in performance through data-informed design decisions

Be seen as the go-to resource for high-quality, performance-driven design within the marketing team
Perks
• 100% paid benefits: medical, dental, and vision
• Short term and long term disability benefits
• Unlimited vacation time
• 401k program with matching benefit
• Stock options
• Make your workstation yours: desk customization (monitor; docks/stands; keyboards; whatever else you need to be productive)
• Awe-inspiring annual company retreats
Equal Opportunity Employer

We're committed to cultivating an inclusive work environment for everyone - and we know that's best achieved, in part, with a diverse workforce.

If you're looking to join a team that is smart, highly motivated, and also values work/life balance, we can't wait to hear how you can add to our growing culture.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Compensation

The salary range for this role is $75,000-100,000 annually (including variable quarterly bonuses), depending on relevant experience.

• You know how to make websites not just look good, but perform well
• With a deep understanding of Webflow and a knack for intuitive user experience, you can confidently manage and optimize a site like guidebook.com, bringing both creative flair and strategic insight to the table
• 3+ years of digital or marketing design experience, with a strong portfolio of Webflow design and development projects
• Experience building and implementing design systems in Webflow
• Demonstrated experience managing and optimizing a B2B marketing website
• Proficient with HTML, CSS and Javascript - supporting our WordPress blog, and integrations with marketing platforms like Marketo and Chili Piper
• Familiar with technical SEO, including on-page optimization, structure, and site health
• Strong design sensibility and the ability to articulate a clear point of view based on data and brand goals
• Experience analyzing site performance and translating insights into design and UX improvements
• Collaborative and communicative - you enjoy working cross-functionally with marketers, sales, and leadership
• Analytical yet creative - you're eager to A/B test and refine assets to improve performance

• 100% paid benefits: medical, dental, and vision
• Short term and long term disability benefits
• Unlimited vacation time
• 401k program with matching benefit
• Stock options
• Make your workstation yours: desk customization (monitor; docks/stands; keyboards; whatever else you need to be productive)
• Awe-inspiring annual company retreats
• The salary range for this role is $75,000-100,000 annually (including variable quarterly bonuses), depending on relevant experience

• You're equally at home collaborating with marketers, salespeople, and developers, and you're excited to see your design choices translate into measurable business results
• In this role, you'll take ownership of Guidebook's web presence - rebuilding and maintaining our site in Webflow, supporting our martech integrations, and contributing to brand-aligned marketing design projects
• Own and manage the Guidebook marketing website in Webflow, initially leading on a re-design and re-development project and then making updates and improvements as needed
• Collaborate with marketers to build landing pages, optimize user flows, and support campaign launches
• Apply technical SEO best practices to ensure discoverability and performance across pages
• Manage the Guidebook Blog on WordPress
• Use your HTML, CSS and Javascript skills to help manage our WordPress blog, and support important integrations
• Proactively suggest and implement website improvements based on data, benchmarks, and user experience trends
• Design visually compelling digital assets and maintain brand consistency across web and marketing materials
• Contribute to the development of social and paid campaign assets where needed
• Help connect web performance to marketing KPIs, including traffic, conversion rates, and SEO rankings
• You'll gain a solid understanding of Guidebook's product, brand, customers, and website structure
• Conduct a full audit of the website with recommendations for design, UX, and SEO improvements
• Establish relationships across marketing, sales, and product teams
• Begin contributing to new landing pages and website updates using Webflow
• Participate in sprint planning and align your work within the team's 2-week cadence
• Understand the Guidebook tone and visual identity - and begin forming ideas for evolution
• Identify low-hanging fruit to improve conversion rates and technical performance
• You'll take full ownership of Guidebook's Webflow site, managing updates and improvements with autonomy - including updates to our martech integrations
• Take full ownership of Guidebook's blog on WordPress, managing updates and improvements with autonomy
• Regularly analyze and report on website performance - setting clear goals and benchmarks
• Design and launch new campaign pages and test variations to improve engagement and lead gen
• Partner with demand gen to create high-converting landing pages and performance-focused assets
• Contribute to improving project workflows and creating reusable design components in Webflow
• Within 12 Months
• You'll establish a clear connection between your work and core marketing KPIs (e.g
• SEO, conversion rates, engagement)
• Standardize best practices for Webflow development, website QA, and marketing design operations
• Build scalable systems to support growth - templates, automation, atoms/molecules
• Play a leadership role in maintaining and evolving the Guidebook brand voice and visual identity
• Drive measurable improvements in performance through data-informed design decisions