Lead Web Design & Brand Experience Manager - CPG Industry
About the Role
We’re looking for a creative and strategic Web Design & Brand Experience Manager to lead the development of multiple brand websites, primarily built on Webflow. These sites will showcase innovative CPG products across cannabis, hemp, shrooms, and alternative wellness categories. The ideal candidate is both a creative web designer and a conversion-focused thinker—someone who can deliver beautiful, intuitive websites that drive engagement, sales, and brand equity. This is a 40hr/week contract-to-hire position.
What You’ll Do:
• Oversee the end-to-end creation of product and brand websites, primarily on Webflow.
• Develop and implement UX/UI design strategies to ensure intuitive, engaging user experiences.
• Optimize websites for performance and conversion (CRO), including A/B testing, funnel optimization, and data-driven design improvements.
• Collaborate with creative, marketing, and product teams to align digital experiences with brand strategy and campaigns.
• Maintain consistent brand identity across multiple digital properties.
• Stay ahead of industry trends in e-commerce, CPG, cannabis/hemp, and alternative wellness.
• Manage timelines, priorities, and resources for multiple concurrent web projects.
What We’re Looking For:
• 3+ years of experience in web design, digital product management, or e-commerce brand site development.
• Proficiency with Webflow and a solid understanding of modern web development principles.
• Strong UX/UI design background with an eye for clean, conversion-focused design.
• Experience with CRO tactics, analytics platforms, and testing frameworks.
• Background in CPG brand websites, e-commerce, or direct-to-consumer (DTC) businesses.
• Strong project management and cross-functional collaboration skills.
• Bonus: Passion for or experience in cannabis, hemp, shrooms, nootropics, or alternative wellness industries.
Why You’ll Love Working With Us:
• Opportunity to shape the digital presence of emerging brands in fast-growing wellness categories.
• Collaborative, entrepreneurial work environment.
• Competitive compensation with growth potential.
Job Types: Full-time, Part-time, Contract
Pay: $40.00 - $45.00 per hour
Benefits:
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
Experience:
• Webflow: 1 year (Preferred)
Ability to Commute:
• Commerce, CA 90040 (Required)
Work Location: In person
Job Qualifications
- 3+ years of experience in web design, digital product management, or e-commerce brand site development
- Proficiency with Webflow and a solid understanding of modern web development principles
- Strong UX/UI design background with an eye for clean, conversion-focused design
- Experience with CRO tactics, analytics platforms, and testing frameworks
- Background in CPG brand websites, e-commerce, or direct-to-consumer (DTC) businesses
- Strong project management and cross-functional collaboration skills
- Bonus: Passion for or experience in cannabis, hemp, shrooms, nootropics, or alternative wellness industries
- Commerce, CA 90040 (Required)
Job Benefits
- Opportunity to shape the digital presence of emerging brands in fast-growing wellness categories
- Collaborative, entrepreneurial work environment
- Competitive compensation with growth potential
- Job Types: Full-time, Part-time, Contract
- Pay: $40.00 - $45.00 per hour
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
Job Responsibilities
- Oversee the end-to-end creation of product and brand websites, primarily on Webflow
- Develop and implement UX/UI design strategies to ensure intuitive, engaging user experiences
- Optimize websites for performance and conversion (CRO), including A/B testing, funnel optimization, and data-driven design improvements
- Collaborate with creative, marketing, and product teams to align digital experiences with brand strategy and campaigns
- Maintain consistent brand identity across multiple digital properties
- Stay ahead of industry trends in e-commerce, CPG, cannabis/hemp, and alternative wellness
- Manage timelines, priorities, and resources for multiple concurrent web projects