Fintech Digital Marketing Specialist

About Tapcheck

Tapcheck Inc. is a pioneering fintech company that has developed an innovative solution for on-demand earnings early access. Our goal is to empower employees to take control of their finances and provide employers with a competitive advantage in attracting and retaining top talent.

We believe in the importance of delivering exceptional customer experiences and creating value through our products and services. Our team is dedicated to continuous learning and improvement, striving to stay ahead of the curve in the rapidly evolving fintech landscape.

Job Responsibilities
• Webflow Development and Management: Take ownership of the end-to-end development and management of Tapcheck's Webflow website, ensuring seamless integration with other systems and a high-performing user experience.
• Landing Pages and Campaigns: Collaborate with the marketing team to design, develop, and deploy landing pages, campaign pages, and website updates that drive engagement and conversions.
• Site Optimization: Optimize site speed, responsiveness, and SEO best practices to enhance visibility and performance, staying up-to-date with the latest industry trends and best practices.
• Agencies and Partnerships: Manage and collaborate with external agencies to scale Webflow development efforts, ensuring high-quality execution while maintaining brand and performance standards.
• CMS-Driven Content: Develop custom interactions, animations, and CMS-driven content to elevate UX/UI, aligning with Tapcheck's brand identity and guidelines.
• Integration and Automation: Integrate Webflow with marketing tools, analytics platforms, and automation workflows to streamline processes and enhance efficiency.
• Troubleshooting and Support: Troubleshoot and resolve technical issues to ensure uptime, security, and functionality, collaborating with internal stakeholders as needed.

Requirements
• Minimum 4 years of Webflow development experience, with a strong portfolio showcasing marketing-driven websites.
• Experience with design principles, including layout, typography, and user experience best practices.
• Strong understanding of SEO, site performance optimization, and conversion rate best practices.
• Proven experience integrating Webflow with marketing tools, automation platforms, and analytics dashboards.
• A collaborative mindset, working closely with designers, content strategists, and growth marketers.
• A data-driven approach, leveraging insights to inform design and functionality improvements.
• Previous experience in B2B SaaS, fintech, HR tech, or a high-growth startup.

What We Offer
• Flexibility and autonomy to work independently, with regular check-ins and feedback opportunities.
• Opportunities for professional growth and development, including training and mentorship programs.
• A collaborative and inclusive work environment, with a focus on teamwork and open communication.
• A comprehensive benefits package, including health insurance, dental insurance, vision insurance, and 401K match.

Job Qualifications

  • Minimum 4 years of Webflow development experience, with a strong portfolio showcasing marketing-driven websites
  • Experience with design principles, including layout, typography, and user experience best practices
  • Strong understanding of SEO, site performance optimization, and conversion rate best practices
  • Proven experience integrating Webflow with marketing tools, automation platforms, and analytics dashboards
  • A collaborative mindset, working closely with designers, content strategists, and growth marketers
  • A data-driven approach, leveraging insights to inform design and functionality improvements
  • Previous experience in B2B SaaS, fintech, HR tech, or a high-growth startup

Job Benefits

  • Flexibility and autonomy to work independently, with regular check-ins and feedback opportunities
  • Opportunities for professional growth and development, including training and mentorship programs
  • A collaborative and inclusive work environment, with a focus on teamwork and open communication
  • A comprehensive benefits package, including health insurance, dental insurance, vision insurance, and 401K match

Job Responsibilities

  • Webflow Development and Management: Take ownership of the end-to-end development and management of Tapcheck's Webflow website, ensuring seamless integration with other systems and a high-performing user experience
  • Landing Pages and Campaigns: Collaborate with the marketing team to design, develop, and deploy landing pages, campaign pages, and website updates that drive engagement and conversions
  • Site Optimization: Optimize site speed, responsiveness, and SEO best practices to enhance visibility and performance, staying up-to-date with the latest industry trends and best practices
  • Agencies and Partnerships: Manage and collaborate with external agencies to scale Webflow development efforts, ensuring high-quality execution while maintaining brand and performance standards
  • CMS-Driven Content: Develop custom interactions, animations, and CMS-driven content to elevate UX/UI, aligning with Tapcheck's brand identity and guidelines
  • Integration and Automation: Integrate Webflow with marketing tools, analytics platforms, and automation workflows to streamline processes and enhance efficiency
  • Troubleshooting and Support: Troubleshoot and resolve technical issues to ensure uptime, security, and functionality, collaborating with internal stakeholders as needed