Shopify Migration & Website Redesign Specialist
Project Title:
Webflow to Shopify migration & redesign
(Full template Rebuild + SEO + Funnel Setup)
Project Overview
We are looking for an experienced Shopify designer + developer to fully rebuild our HINDAS website (currently on Webflow) into a complete, modern, mobile-optimized Shopify site.
The current website is incomplete, broken, contains missing pages, no GA4/GSC setup, no indexing, many 404 errors, and is not SEO-ready.
Your job will be to fully redesign, rebuild, migrate, upload products, optimise SEO, integrate tracking, and prepare the site for future marketing funnels (email, seasonal campaigns, popups, Klaviyo).
Scope of Work (Full Requirements)
- Full Website Redesign (12 Pages)
Redesign the entire site using modern, conversion-focused layouts aligned with beauty & wellness branding.
Pages to be created/redesigned:
Home
Beauty & Spa Services
Hair & Beauty
Wedding Bookings
Full Body Massage
Shop
Product Category Pages
Service Details Page
About
Contact
FAQ
Policies (Privacy, Refund, Terms, Shipping)
Requirements
Clean, modern, consistent UI
Fully responsive (mobile, tablet, desktop)
Clear typography & colour system
Improved navigation & site structure
Must fix all existing 404s and broken links
Source: Page list & design requirements from proposal.
- Shopify Store Setup
Includes all necessary configuration:
Theme installation + customization
Navigation setup
Header & footer setup
Collections & categories
Checkout settings
Shipping rules
Payment gateways
Store email notifications
Domain connection
Legal page setup
Apps needed for booking functionality
Source: Shopify setup section.
- Product Migration & Optimization (20-30 Products)
Each product requires:
Title & description
Images
Pricing
Variants
Tags
Collections
SEO fields (meta, ALT text)
Clean consistent product layout
20-30 products @ $10-$7 each listed in cost breakdown.
- Basic SEO Foundation
Apply SEO to all pages and products:
Meta titles
Meta descriptions
ALT tags
Clean URLs
Fixing broken links
Shopify sitemap setup
SEO tasks specified:
- GA4 + GSC Setup + AI Visibility (FREE but required)
Even though stated as free, they are part of this posted job.
GA4 setup
Google Search Console setup
Sitemap submission
Performance monitoring
AI visibility improvements
(structured data, clean URLs, metadata)
- Marketing Funnel Support
Required Funnel Tasks
Klaviyo free plan setup (up to 250 profiles)
Email popup setup
Seasonal email campaign templates
Basic segmentation setup
Smooth end-to-end funnel integration
Ability for us to send updates when changes are needed
Email popups
Seasonal campaigns
Smooth funnel experience
Klaviyo free version setup
Updates whenever required
- Testing & Launch
Before delivery:
Browser testing
Mobile testing
Checkout flow testing
Contact form testing
404 and link testing
Once approved → go live
Timeline
Total duration: 2-3 weeks
Upwork Milestones (Structured & Logical)
Milestone 1 — Shopify Theme Setup + Core Pages (30%)
Deliverables:
Shopify theme installed & customized
Primary layout system (typography, colours, sections)
Header & footer
Navigation menu
Create drafts of these pages:
Home
Beauty & Spa
Hair & Beauty
Massage
Wedding Bookings
About
Contact
Acceptance Criteria
Pages responsive
Visual direction approved
No broken links in main navigation
Milestone 2 — Remaining Pages + Legal + Category/Service Pages (20%)
Deliverables:
Product category templates
Service details page
FAQ page
All legal pages (Privacy, Refund, Terms, Shipping)
Checkout settings
Shipping rules
Payment setup
Acceptance Criteria
All pages accessible
No missing content
Correct legal text inserted
Milestone 3 — Product Migration (22 Products) (20%)
Deliverables:
Upload 22 products
Titles, images, descriptions
Pricing, tags, collections
SEO fields (meta, ALT text)
Product variants where needed
Acceptance Criteria
22 products live & consistent
No placeholder text
Products categorized correctly
Milestone 4 — SEO Setup + Fix 404 Errors + URL Cleanup (10%)
Deliverables:
Meta titles/descriptions for all pages
ALT tags for all images
URL restructuring
Fix broken links (from original site issues)
Shopify sitemap configured
Acceptance Criteria
No 404s
All pages indexed properly
Performance tested
Milestone 5 — GA4/GSC + AI Visibility + Analytics Integration (10%)
Deliverables:
GA4 setup
Google Search Console setup
Sitemap submission
Basic structured data
Indexing improvements
Acceptance Criteria
GA4 tracking verified
GSC verified
Sitemap submitted & accepted
Milestone 6 — Marketing Funnel Setup (Popups + Klaviyo + Email Campaigns) (10%)
Deliverables:
Klaviyo free plan setup
Email capture popup
Seasonal campaign templates
Basic flows (Welcome, Abandoned Cart if applicable)
Email integrations with Shopify
Acceptance Criteria
Popups functional
Emails tested
List collection working
Milestone 7 — Final Testing & Launch (Final 10%)
Deliverables:
Browser/device testing
Checkout test
Contact form test
Product page checks
Full website launch
Acceptance Criteria
Website goes live successfully
No broken links
Smooth checkout flow
GA4 + GSC tracking active
Total Budget
The freelancer may bid, but the expected baseline cost is $650 based on the included breakdown.
Freelancer Requirements
Shopify design & development expertise
Ability to build modern, conversion-driven UI
SEO implementation experience
GA4/GSC setup skills
Understanding of marketing funnels (Klaviyo)
Strong communication
Must deliver clean, bug-free work
What We Will Provide
Access to current Webflow site
All product images & descriptions
Branding elements (logo, colors)
Access to Shopify store
Domain access
How to Apply
Please include:
Examples of Shopify stores you’ve built
Estimated timeline
Confirmation that you can complete all milestones
Job Qualifications
- Clean, modern, consistent UI
- Fully responsive (mobile, tablet, desktop)
- Clear typography & colour system
- Marketing Funnel Support
- Smooth end-to-end funnel integration
- Updates whenever required
- Testing & Launch
- Pages responsive
- Visual direction approved
- No broken links in main navigation
- Shopify design & development expertise
- Ability to build modern, conversion-driven UI
- SEO implementation experience
- Understanding of marketing funnels (Klaviyo)
- Strong communication
- Must deliver clean, bug-free work
Job Benefits
- Theme installation + customization
- 20-30 products @ $10-$7 each listed in cost breakdown
- Even though stated as free, they are part of this posted job
- Smooth funnel experience
- Klaviyo free version setup
- Shopify theme installed & customized
- Payment setup
- Klaviyo free plan setup
- GA4 + GSC tracking active
- The freelancer may bid, but the expected baseline cost is $650 based on the included breakdown
Job Responsibilities
- Webflow to Shopify migration & redesign
- (Full template Rebuild + SEO + Funnel Setup)
- Your job will be to fully redesign, rebuild, migrate, upload products, optimise SEO, integrate tracking, and prepare the site for future marketing funnels (email, seasonal campaigns, popups, Klaviyo)
- Full Website Redesign (12 Pages)
- Product Category Pages
- Improved navigation & site structure
- Must fix all existing 404s and broken links
- Source: Page list & design requirements from proposal
- Shopify Store Setup
- Product Migration & Optimization (20-30 Products)
- SEO fields (meta, ALT text)
- Clean consistent product layout
- Fixing broken links
- Shopify sitemap setup
- (structured data, clean URLs, metadata)
- Required Funnel Tasks
- Checkout flow testing
- Contact form testing
- Upwork Milestones (Structured & Logical)
- Milestone 1 — Shopify Theme Setup + Core Pages (30%)
- Milestone 2 — Remaining Pages + Legal + Category/Service Pages (20%)
- Product category templates
- Milestone 3 — Product Migration (22 Products) (20%)
- Upload 22 products
- Milestone 4 — SEO Setup + Fix 404 Errors + URL Cleanup (10%)
- Meta titles/descriptions for all pages
- Fix broken links (from original site issues)
- Milestone 5 — GA4/GSC + AI Visibility + Analytics Integration (10%)
- Basic flows (Welcome, Abandoned Cart if applicable)
- Milestone 7 — Final Testing & Launch (Final 10%)