Project Brief – Webflow Website Creation for Passerelle Africa

1. Project context

Passerelle Africa is a social impact initiative created to respond to a clear need: each year, many young Africans who studied abroad express a strong desire to return and build their careers on the continent. However, many lack structure, visibility, support, and professional networks to successfully make the transition.

Our mission is to build a professional and human bridge between these young people in transition and experienced mentors already established in various industries across Francophone Africa.

The program is 100% free for mentees, and entirely voluntary for mentors

It is based on a give-back mindset: those who already returned to Africa support those who want to come back

Our target audience is young African graduates educated abroad (outside Africa), aged between 21 and 35, with a clear return project (employment or entrepreneurship)

The website will be the official public-facing platform of the program. It should:

• Inspire trust and credibility

• Clearly explain the program structure

• Allow mentees and mentors to apply easily

• Highlight the profiles of our mentors

• Provide a dedicated space for schools, clubs, or institutions to collaborate with the initiative

Passerelle Africa is a non-commercial project grounded in values of transmission, commitment, and excellence.

We already have:

• The domain name secured

• The logo designed and ready

• Website content written in both English and French

• The full site structure outlined

We are now looking for a serious, creative, and reliable Webflow freelancer to help bring this project to life through a clean, professional, responsive website.

1. Website goals & deliverables

Main goals: Present the initiative, values (give back, excellence, African roots, knowledge transfer) and positioning clearly

Build trust among mentees, mentors, and institutional partners

Organize access by audience type: mentees / mentors / partners

Make it easy to take action (apply, partner, explore mentor profiles)

Convey a modern, accessible, professional, and human identity

This is not a complex technical platform. It’s a content-driven, well-structured site with clean navigation.

Site structure (pages):

• Homepage – mission, values, how the program works

• Become a mentee – eligibility, how it works, application form (to be created and embedded by freelancer)

• Become a mentor – profile, engagement, contact or application form

• Our mentors – profile gallery (photo, name, title, country, short bio, quote), with or without CMS

• Partner with us – info for schools, networks, or institutions

• Contact or FAQ (optional) – simple form or contact details

• Legal notice

• Privacy policy

Required functionalities:

• Fully responsive website (desktop, tablet, mobile)

• Mentee application form created and integrated by freelancer (structure provided)

• Bilingual version: French and English, with visible language switcher

• Domain name connection (already purchased via GoDaddy)

• Editable CMS or backend access for future content updates by the client

Design expectations:

• Clean, elegant, professional and human tone

• Color palette: black, white, grey, and orange as the accent color (per logo)

• Clear, readable typography and structured layout

• Visual tone inspired by social impact, diaspora, mentoring, and community building

Assets provided by the client:

• Logo (ready)

• Domain name (already secured)

• Website content in French and English

• Photos, bios and social links for initial mentor profiles

1. Timeline, collaboration & budget

Expected timeline:

• Kick-off: as soon as possible (freelancer to be selected by end of April 2025)

• First draft: 2 to 3 weeks after the initial deposit

• Final delivery and go-live: no later than end of May 2025

• Final schedule to be agreed upon together at project start

Collaboration terms:

• Fully remote

• Communication via chat and calls on the platform

• Weekly progress check-ins recommended

• Client delivers all content (text, structure) at the start

• Freelancer will handle visuals, setup, publication, and full site handover

Estimated budget: The total budget ranges from $300 to $500, depending on:

• The freelancer’s level of experience

• Degree of design customization and attention to detail

• Integration of multilingual content

• Autonomy in creating and embedding the mentee application form

Payment plan (4 milestones):

• 25% at project start

• 25% upon validation of initial design draft

• 25% upon full site setup and go-live

• 25% after final adjustments and full access handover

1. Ownership, delivery and transfer conditions

All content (text, visuals, structure) will be shared with the selected freelancer at project start

Upon final delivery, the full Webflow website (design, structure, content, and all customizations) will be the exclusive property of the client

The freelancer agrees to:

• Transfer full admin access to the Webflow project

• Share any source materials (custom visuals, royalty-free images used, etc.)

• Provide a short tutorial (written or recorded) to help the client update content easily (text, image, mentor profiles, etc.)

• No paid third-party integrations or external tools may be used without prior written approval

• The client reserves the right to request a site export or a Webflow account transfer at any time, including in cases where the site is initially hosted under the freelancer’s Webflow account

• The domain name secured
• The logo designed and ready
• Website content written in both English and French
• Convey a modern, accessible, professional, and human identity
• Fully responsive website (desktop, tablet, mobile)
• Mentee application form created and integrated by freelancer (structure provided)
• Bilingual version: French and English, with visible language switcher
• Domain name connection (already purchased via GoDaddy)
• Editable CMS or backend access for future content updates by the client
• Domain name (already secured)
• The freelancer’s level of experience
• Degree of design customization and attention to detail
• 25% upon validation of initial design draft

• The program is 100% free for mentees, and entirely voluntary for mentors
• Kick-off: as soon as possible (freelancer to be selected by end of April 2025)
• First draft: 2 to 3 weeks after the initial deposit
• 25% at project start
• 25% upon full site setup and go-live
• 25% after final adjustments and full access handover

• Inspire trust and credibility
• Clearly explain the program structure
• Allow mentees and mentors to apply easily
• Highlight the profiles of our mentors
• Provide a dedicated space for schools, clubs, or institutions to collaborate with the initiative
• Website goals & deliverables
• Main goals: Present the initiative, values (give back, excellence, African roots, knowledge transfer) and positioning clearly
• Build trust among mentees, mentors, and institutional partners
• Organize access by audience type: mentees / mentors / partners
• Make it easy to take action (apply, partner, explore mentor profiles)
• Homepage – mission, values, how the program works
• Become a mentee – eligibility, how it works, application form (to be created and embedded by freelancer)
• Become a mentor – profile, engagement, contact or application form
• Contact or FAQ (optional) – simple form or contact details
• Clean, elegant, professional and human tone
• Color palette: black, white, grey, and orange as the accent color (per logo)
• Clear, readable typography and structured layout
• Visual tone inspired by social impact, diaspora, mentoring, and community building
• Logo (ready)
• Photos, bios and social links for initial mentor profiles
• Timeline, collaboration & budget
• Final delivery and go-live: no later than end of May 2025
• Final schedule to be agreed upon together at project start
• Fully remote
• Communication via chat and calls on the platform
• Weekly progress check-ins recommended
• Client delivers all content (text, structure) at the start
• Freelancer will handle visuals, setup, publication, and full site handover
• Integration of multilingual content
• Autonomy in creating and embedding the mentee application form
• All content (text, visuals, structure) will be shared with the selected freelancer at project start
• Transfer full admin access to the Webflow project
• Share any source materials (custom visuals, royalty-free images used, etc.)
• Provide a short tutorial (written or recorded) to help the client update content easily (text, image, mentor profiles, etc.)
• No paid third-party integrations or external tools may be used without prior written approval
• The client reserves the right to request a site export or a Webflow account transfer at any time, including in cases where the site is initially hosted under the freelancer’s Webflow account