Background

Democracy Works helps millions of Americans vote by providing reliable, useful voting guidance through the sites, apps and groups they trust. As a nonpartisan nonprofit organization, we collaborate with election officials to provide voters with trusted, official information and work with tech platforms, nonprofit groups, academic institutions, and workplaces to help voters whenever and wherever they need it.

Currently, Democracy Works operates multiple websites across its product portfolio, including partners.turbovote.org, data.democracy.works, and votinginfoproject.org. This fragmentation makes it difficult for users to understand our complete offering and dilutes our brand presence.

Project Goals

Consolidate Multiple Websites: Create a unified web presence that brings together all Democracy Works products and services under one roof

Increase Visibility: Enhance the discoverability and understanding of our complete product ecosystem

Drive Qualified Leads: Generate more high-quality leads, particularly for TurboVote partnerships

Attract Donors: Present a compelling case for financial support by clearly communicating our mission, impact, and needs

Streamline User Experience: Create intuitive pathways for different audience segments to quickly find relevant information.

Technical Requirements

Design platform: Figma for all UI/UX design work

Development platform: Webflow for implementation

Modern CMS capabilities within Webflow for easy content updates

Responsive design that works on all devices

Strong SEO optimization

Integration with Salesforce CRM for lead tracking

Analytics implementation for performance measurement

Secure donation processing via DonorBox

Accessible design meeting WCAG 2.1 standards

Fast page load times

Multilingual support (English/Spanish)

• Modern CMS capabilities within Webflow for easy content updates
• Responsive design that works on all devices
• Strong SEO optimization
• Accessible design meeting WCAG 2.1 standards
• Fast page load times
• Multilingual support (English/Spanish)

• Secure donation processing via DonorBox

• Increase Visibility: Enhance the discoverability and understanding of our complete product ecosystem
• Drive Qualified Leads: Generate more high-quality leads, particularly for TurboVote partnerships
• Attract Donors: Present a compelling case for financial support by clearly communicating our mission, impact, and needs
• Streamline User Experience: Create intuitive pathways for different audience segments to quickly find relevant information
• Design platform: Figma for all UI/UX design work
• Development platform: Webflow for implementation
• Integration with Salesforce CRM for lead tracking
• Analytics implementation for performance measurement