Men's Wellness Platform Branding & Design Team

We’re building Evermen, a premium clinical wellness brand for men 40+ focused on testosterone optimization, vitality, and healthy aging. This is not a sterile clinic vibe, think confident, bold, masculine lifestyle branding with modern digital execution.

We're looking for a branding and design team (or highly capable individual) to take this from concept to execution. You’ll be responsible for shaping the emotional tone, visual identity, and user experience across all brand-facing platforms, including our flagship "Marketing Page".

Scope of Work:

  1. Brand Identity Package

Primary logo + variations (icon, stacked, horizontal)

Color palette and typography system

10-page brand book (visual rules, tone, image direction)

Voice and emotional positioning guidelines

Lifestyle imagery direction (not bodybuilders, think active, sharp men 40–55)

  1. Merch & Asset Design

Apparel mockups

  1. Marketing Website (Webflow)

Design + development of:

Homepage (split CTA: “Start Labs” / “Explore Treatments”)

Treatments Overview

FAQ / Process page

Contact Page

Mobile-first, SEO-ready, on-brand visuals

  1. UI/UX Design (Figma)

Patient onboarding flow (web app)

Patient dashboard (subscription, rewards)

Admin dashboard views

Organized component library and user flows

  1. High-Impact “Marketing Page” (Webflow)

A flagship landing page designed to capture emotion and drive action

Team will define the structure, narrative tone, and creative direction

Visually engaging, scroll-based storytelling with bold messaging

Built with CTAs to convert visitors into patients

  1. Handoff Materials

All Figma files and component libraries

Webflow access or export

Logos, icons, and fonts in exportable formats

Tone & Brand Direction:

Bold, masculine, premium, but not sterile or aggressive

Feels like a movement, not a clinic

Relatable for working professionals, everyday dads, explorers and men who want to feel sharp, vital, and in control again

Think: Tony Robbins meets modern longevity

Must-Haves:

Strong portfolio across branding and web/UI design

Able to collaborate with dev team (React/PWA)

Able to work in sprints with reliable communication

Budget:

$4,500 USD

If you can deliver all scope under budget, explain how

Future opportunity if this goes well

To Apply:

Send portfolio links (branding, Webflow sites, UI/UX).

Begin your first introduction (1-2 sentences) as a personal message, not chatgpt generated.

A developers brief has been attached, this brief is for the entire scope of the project but will give you an idea of what we are doing.

Job Qualifications

  • 10-page brand book (visual rules, tone, image direction)
  • Strong portfolio across branding and web/UI design
  • Able to collaborate with dev team (React/PWA)
  • Able to work in sprints with reliable communication

Job Benefits

  • Webflow access or export
  • $4,500 USD

Job Responsibilities

  • You’ll be responsible for shaping the emotional tone, visual identity, and user experience across all brand-facing platforms, including our flagship "Marketing Page"
  • Brand Identity Package
  • Lifestyle imagery direction (not bodybuilders, think active, sharp men 40–55)
  • Mobile-first, SEO-ready, on-brand visuals
  • UI/UX Design (Figma)
  • Patient onboarding flow (web app)
  • Admin dashboard views
  • Organized component library and user flows
  • High-Impact “Marketing Page” (Webflow)
  • A flagship landing page designed to capture emotion and drive action
  • Team will define the structure, narrative tone, and creative direction
  • Visually engaging, scroll-based storytelling with bold messaging
  • Built with CTAs to convert visitors into patients
  • Handoff Materials