We have a Webflow storefront connected to Shopify checkout and are experiencing tracking gaps and inaccurate data in GA4 and Meta.

This is not a Shopify "bug" but a missing implementation.

​

We are looking for a freelancer with strong Webflow, JavaScript, GTM, GA4, and Shopify experience to implement proper client-side and server-side tracking.

• Webflow Front-End Events Missing in GTM

What is happening

​

Key ecommerce interactions from the Webflow storefront do not appear in Google Tag Manager, including:

​

Add to cart

​

Cart drawer interactions

​

Checkout clicks

​

Why this happens

​

Webflow does not push ecommerce events to dataLayer by default

​

GTM can only track events that are explicitly pushed via JavaScript

​

Our product, cart, and checkout elements are custom Webflow components

​

Shopify tracking apps cannot detect these events because they are outside Shopify's theme

​

What needs to be done

​

A front-end developer must:

Add () calls in Webflow for key events, such as:

​

view_item

​

addtocart

​

removefromcart

​

begin_checkout

​

Ensure correct event parameters (product ID, name, price, quantity, currency)

​

Validate events firing correctly in GTM Preview and GA4 DebugView

​

This is an unimplemented requirement, not a bug.

• Inaccurate Purchase Tracking in GA4 & Meta

What is happening

​

GA4 and Meta show different and inaccurate purchase numbers compared to Shopify

​

Purchases may fire late, twice, or not at all

​

Why this happens

​

Browser-based tracking is unreliable in a Webflow → Shopify checkout flow

​

Redirects, Shop Pay, consent banners, and ad blockers break client-side purchase events

​

Shopify GA4/Meta apps are built for Shopify themes, not external front-ends

​

What needs to be done

​

A backend / analytics developer must implement server-side purchase tracking:

​

Listen to Shopify orders/paid webhook

​

On confirmed payment:

Send purchase event to GA4 via Measurement Protocol

​

Send purchase event to Meta via Conversions API

​

Ensure deduplication using order ID

​

After verification, disable browser-based purchase tracking from Shopify apps to prevent duplicates

​

Contract duration of less than 1 month. with 30 hours per week.

​

Mandatory skills:

Shopify, JavaScript, Google Tag Manager, GA4, Meta Conversions API, Shopify webhooks, Webflow

• A backend / analytics developer must implement server-side purchase tracking:
• Listen to Shopify orders/paid webhook
• with 30 hours per week
• Shopify, JavaScript, Google Tag Manager, GA4, Meta Conversions API, Shopify webhooks, Webflow

• We are looking for a freelancer with strong Webflow, JavaScript, GTM, GA4, and Shopify experience to implement proper client-side and server-side tracking
• Add to cart
• Cart drawer interactions
• Webflow does not push ecommerce events to data
• Our product, cart, and checkout elements are custom Webflow components
• Shopify tracking apps cannot detect these events because they are outside Shopify's theme
• Ensure correct event parameters (product ID, name, price, quantity, currency)
• Validate events firing correctly in GTM Preview and GA4 DebugView
• Inaccurate Purchase Tracking in GA4 & Meta
• Browser-based tracking is unreliable in a Webflow → Shopify checkout flow
• Send purchase event to Meta via Conversions API
• Ensure deduplication using order ID
• After verification, disable browser-based purchase tracking from Shopify apps to prevent duplicates