We are seeking an experienced WebFlow designer to build pages for a Weight Loss Clinic located in the suburbs of Chicago, IL. Our ideal patient is women 40+ (middle to upper income). We have 10 fully written page briefs (Word docs) with final copy, URL slugs, H1–H3 headers, section-by-section layout, CTAs, and SEO elements (titles/meta/keywords). We need an experienced Webflow designer/developer to design + build these pages so they’re modern, engaging, compassionate, and on-brand.

Engagement plan: We’ll start with 5 pages as a paid pilot. If quality is good, we will proceed with more pages.

Must be able to start immediately. Budget is tight. Please submit your best fixed per-page price (design + build + images included), plus an optional bundle rate for 10 pages. Additional work is possible after this project based on time to completion and total cost.

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What You’ll Do

•Design + build up to 10 new pages in Webflow (first 5 as a pilot).

• Create a clean, modern, warm, and caring aesthetic that appeals to women 40+ (avoid “med-spa gimmicks”; emphasize credibility and compassion).

• Source appropriate royalty-free images (diverse, inclusive, age-appropriate; no before/after imagery). Place imagery thoughtfully to break up text and increase engagement.

• Establish a reusable component system (Webflow Components/Symbols, utility classes) so future pages are faster to produce. (Quick turnaround on pages is first priority).

• Implement each page’s SEO elements (title, meta description, H1–H3, slug, internal links, Open Graph).

• Ensure mobile-first responsiveness, fast load, and WCAG-AA basics (alt text, headings order, contrast, focus states).

• Set up CTA sections and link to contact actions (tel: links, map/directions, inquiry—no PHI capture).

• Light animations/interactions that feel calm and professional (no heavy, jumpy effects).

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Inputs We Provide

• 10 Word docs (one per page) including:

o Final page copy

o URL slug

o Section-by-section layout guidance

o Header hierarchy (H1–H3)

o CTAs

o SEO title/meta guidance

• Existing brand assets (logo, colors, typography guidance), current Webflow site access, and point-of-contact for quick feedback.

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Deliverables & Acceptance Criteria

Pilot (Phase 1): first 5 pages

• Fully built in Webflow and visually consistent with our brand (but more engaging than current site).

• Reusable components created (hero variants, content sections, testimonial/quote, CTA bars, FAQ accordion, cards, image + text blocks).

• On-page SEO implemented per document (titles, metas, H1 only once, H2/H3 structure, slugs, internal links).

• Images sourced and licensed (Unsplash/Pexels/etc. acceptable; supply a simple image credit list).

• Performance: minified CSS/JS, lazy-load offscreen images, WebP/AVIF when possible, avoid layout shift.

• Accessibility: descriptive alt text, semantic headings, keyboard navigable.

• Handoff: publish-ready pages + a short Loom walkthrough (2–5 min) showing structure and reusable components.

Phase 2 (optional): remaining pages

• Same standards; leverage components built in Phase 1 for speed and consistency.

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Required Skills & Experience

• Expert Webflow design + development (not just template edits).

• Strong sense of visual design for healthcare (warm, credible, trustworthy).

• Comfortable sourcing and art-directing stock imagery for our audience (women 40+).

• Building reusable component libraries and clean class systems (BEM/Client-First or similar).

• On-page SEO fundamentals and mobile performance optimization.

• (Bonus) Experience with healthcare, behavioral health, or weight management websites.

• (Bonus) Comfortable implementing basic schema (LocalBusiness, FAQ) and Open Graph images.

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Compliance & Content Notes

• No PHI collection. Do not add form fields asking for medical history. We use simple inquiry/tel links.

• Tone: compassionate, evidence-based; no unrealistic claims or sensational copy.

• Avoid stigmatizing imagery; represent diverse ages, body types, and ethnicities respectfully.

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Timeline & Availability

• Start: immediately.

• Please propose your realistic timeline for 5 pages (pilot) and the rest (optional).

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Budget

• Fixed price per page (design + build + images).

• Also include an optional bundle price for all 10 pages.

• We are cost-conscious; please submit your most competitive rate.

• We need an experienced Webflow designer/developer to design + build these pages so they’re modern, engaging, compassionate, and on-brand
• Light animations/interactions that feel calm and professional (no heavy, jumpy effects)
• 10 Word docs (one per page) including:
• SEO title/meta guidance
• Existing brand assets (logo, colors, typography guidance), current Webflow site access, and point-of-contact for quick feedback
• Accessibility: descriptive alt text, semantic headings, keyboard navigable
• Same standards; leverage components built in Phase 1 for speed and consistency
• Expert Webflow design + development (not just template edits)
• Strong sense of visual design for healthcare (warm, credible, trustworthy)
• Comfortable sourcing and art-directing stock imagery for our audience (women 40+)
• Building reusable component libraries and clean class systems (BEM/Client-First or similar)
• On-page SEO fundamentals and mobile performance optimization
• (Bonus) Experience with healthcare, behavioral health, or weight management websites
• (Bonus) Comfortable implementing basic schema (LocalBusiness, FAQ) and Open Graph images
• Tone: compassionate, evidence-based; no unrealistic claims or sensational copy
• Avoid stigmatizing imagery; represent diverse ages, body types, and ethnicities respectfully

• Final page copy
• Images sourced and licensed (Unsplash/Pexels/etc. acceptable; supply a simple image credit list)
• Performance: minified CSS/JS, lazy-load offscreen images, WebP/AVIF when possible, avoid layout shift
• Fixed price per page (design + build + images)
• Also include an optional bundle price for all 10 pages

• Engagement plan: We’ll start with 5 pages as a paid pilot
• Design + build up to 10 new pages in Webflow (first 5 as a pilot)
• Create a clean, modern, warm, and caring aesthetic that appeals to women 40+ (avoid “med-spa gimmicks”; emphasize credibility and compassion)
• Source appropriate royalty-free images (diverse, inclusive, age-appropriate; no before/after imagery)
• Place imagery thoughtfully to break up text and increase engagement
• Establish a reusable component system (Webflow Components/Symbols, utility classes) so future pages are faster to produce
• (Quick turnaround on pages is first priority)
• Implement each page’s SEO elements (title, meta description, H1–H3, slug, internal links, Open Graph)
• Ensure mobile-first responsiveness, fast load, and WCAG-AA basics (alt text, headings order, contrast, focus states)
• Set up CTA sections and link to contact actions (tel: links, map/directions, inquiry—no PHI capture)
• Pilot (Phase 1): first 5 pages
• Fully built in Webflow and visually consistent with our brand (but more engaging than current site)
• Reusable components created (hero variants, content sections, testimonial/quote, CTA bars, FAQ accordion, cards, image + text blocks)
• On-page SEO implemented per document (titles, metas, H1 only once, H2/H3 structure, slugs, internal links)
• Handoff: publish-ready pages + a short Loom walkthrough (2–5 min) showing structure and reusable components
• Phase 2 (optional): remaining pages
• Please propose your realistic timeline for 5 pages (pilot) and the rest (optional)