Technical SEO Specialist (Webflow) — 2–4 Week Sprint

Goal: Ship a surgical technical SEO pass on our Webflow site so new content can rank cleanly. You’ll audit, fix, and leave us with a playbook we can maintain.

Scope & Deliverables

Phase 1: Audit (Week 1)

Full crawl & indexation audit (GSC + Screaming Frog)

Core Web Vitals analysis (LCP, CLS, INP) with prioritized fixes

Site architecture review (Collections, templates, slugs, pagination, faceted/filtered URLs)

Canonicals, 301s, robots.txt, sitemap.xml, and crawl budget review

Structured data plan (JSON-LD): Organization, Website, Breadcrumb, Article, FAQ (and Product later)

Image & media audit (file naming, alt, WebP, responsive sizes, lazy-load)

Third-party script audit (defer, async, preconnect, critical vs. non-critical)

Duplicate/thin page and parameterized URL sweep

Accessibility & semantics checklist (headings, ARIA basics) that also supports SEO

Phase 2: Implementation (Week 1–3)

Fix/ship high-impact items directly in Webflow:

Enable/validate sitemap.xml and robots.txt rules

Set/verify canonical tags on Collection templates & key pages

Configure 301 redirects in Webflow Redirect Manager; clean 404s

Install JSON-LD via HTML Embeds (scalable pattern for CMS templates)

Media hygiene: compress, set dimensions, lazy-load, replace heavy assets where appropriate

Remove/relocate render-blocking scripts; defer non-critical code; tidy Custom Code areas

Template hygiene: unique Title/H1/Meta/OG fields; noindex utility pages; handle pagination

Set up/QA analytics & monitoring: GA4, GSC, and basic event tracking for core actions (we’ll provide specs)

Phase 3: Handover (Week 3–4)

Before/After report (CWV, indexation, crawl comparisons)

Fixes log with URLs/commits and “how to maintain” notes

Technical SEO Playbook (one-pager) covering: canonicals, redirects, schema policy, image rules, internal link dos/don’ts, publishing checklist

Optional: Monthly health check (2–6 hrs/mo) for regressions and releases

Must-Have Experience

Webflow: you’ve shipped technical SEO changes directly in Webflow Designer/Editor (Collection templates, Redirect Manager, Custom Code, Embeds).

Proven Core Web Vitals improvements on Webflow builds (show before/after).

Hands-on with Screaming Frog, Google Search Console, GA4.

Comfortable implementing JSON-LD at scale on CMS templates.

Clear communication, change logs, and Loom walkthroughs.

Nice-to-Haves

Experience with programmatic/templated SEO on Webflow CMS

Light performance profiling (DevTools, Lighthouse)

Familiarity with PostHog (events) and Looker Studio (dashboards)

Success Criteria (how we’ll evaluate your work)

CWV: Measureable improvements (e.g., LCP ↓, CLS ↓, INP ↓) on key templates

Indexation hygiene: Only intended URLs indexed; parameter/duplicate pages excluded

Schema coverage: Organization/Website/Breadcrumb globally; Article/FAQ on content templates

Redirects/canonicals: No stray 404s; canonical chains resolved

Publishing checklist: Our team can ship content without re-introducing issues

What We’ll Provide

Webflow Designer access (staging first), GSC & GA4 access

URL inventory, priority pages, and event definitions

Point of contact for quick approvals

How to Apply (please include all 5)

2–3 Webflow sites you’ve optimized (links + what you changed + results)

A before/after CWV example (screenshots or GSC reports)

One schema example you implemented (code snippet or screenshot)

A short Loom (≤5 min) walking through how you’d approach Collection template canonicals and Article/FAQ JSON-LD in Webflow

Your proposed plan & fixed price for a 2–4 week sprint, plus optional monthly health check rate

Budget & Timeline

Fixed price for the sprint; start ASAP

Target duration: 2–4 weeks (time-boxed so content isn’t blocked)

Light monthly retainer optional after sprint

Red Flags (please skip if any apply)

“I don’t work in Webflow, I’ll send notes for your devs.”

Only theory—no hands-on evidence in Webflow

No concrete CWV or indexation wins to show

Apply with “WEBFLOW TECH SPRINT” in your first line so we know you read the brief. Looking forward to working with someone who moves fast, documents well, and leaves our team stronger.

• Accessibility & semantics checklist (headings, ARIA basics) that also supports SEO
• Experience with programmatic/templated SEO on Webflow CMS
• Success Criteria (how we’ll evaluate your work)
• CWV: Measureable improvements (e.g., LCP ↓, CLS ↓, INP ↓) on key templates
• Point of contact for quick approvals
• One schema example you implemented (code snippet or screenshot)
• No concrete CWV or indexation wins to show
• Apply with “WEBFLOW TECH SPRINT” in your first line so we know you read the brief

• Webflow Designer access (staging first), GSC & GA4 access
• Your proposed plan & fixed price for a 2–4 week sprint, plus optional monthly health check rate
• Fixed price for the sprint; start ASAP
• Light monthly retainer optional after sprint

• You’ll audit, fix, and leave us with a playbook we can maintain
• Phase 1: Audit (Week 1)
• Full crawl & indexation audit (GSC + Screaming Frog)
• Core Web Vitals analysis (LCP, CLS, INP) with prioritized fixes
• Site architecture review (Collections, templates, slugs, pagination, faceted/filtered URLs)
• Structured data plan (JSON-LD): Organization, Website, Breadcrumb, Article, FAQ (and Product later)
• Image & media audit (file naming, alt, WebP, responsive sizes, lazy-load)
• Third-party script audit (defer, async, preconnect, critical vs. non-critical)
• Duplicate/thin page and parameterized URL sweep
• Phase 2: Implementation (Week 1–3)
• Fix/ship high-impact items directly in Webflow:
• Enable/validate sitemap.xml and robots.txt rules
• Configure 301 redirects in Webflow Redirect Manager; clean 404s
• Install JSON-LD via HTML Embeds (scalable pattern for CMS templates)
• Media hygiene: compress, set dimensions, lazy-load, replace heavy assets where appropriate
• Remove/relocate render-blocking scripts; defer non-critical code; tidy Custom Code areas
• Template hygiene: unique Title/H1/Meta/OG fields; noindex utility pages; handle pagination
• Set up/QA analytics & monitoring: GA4, GSC, and basic event tracking for core actions (we’ll provide specs)
• Phase 3: Handover (Week 3–4)
• Before/After report (CWV, indexation, crawl comparisons)
• Fixes log with URLs/commits and “how to maintain” notes
• Technical SEO Playbook (one-pager) covering: canonicals, redirects, schema policy, image rules, internal link dos/don’ts, publishing checklist
• Optional: Monthly health check (2–6 hrs/mo) for regressions and releases
• Webflow: you’ve shipped technical SEO changes directly in Webflow Designer/Editor (Collection templates, Redirect Manager, Custom Code, Embeds)
• Proven Core Web Vitals improvements on Webflow builds (show before/after)
• Hands-on with Screaming Frog, Google Search Console, GA4
• Comfortable implementing JSON-LD at scale on CMS templates
• Clear communication, change logs, and Loom walkthroughs
• Light performance profiling (DevTools, Lighthouse)
• Familiarity with PostHog (events) and Looker Studio (dashboards)
• Indexation hygiene: Only intended URLs indexed; parameter/duplicate pages excluded
• URL inventory, priority pages, and event definitions
• A short Loom (≤5 min) walking through how you’d approach Collection template canonicals and Article/FAQ JSON-LD in Webflow