SEO Specialist for E-commerce Migration
About the Project
We’ve recently rebuilt our website on Shopify, and we’re now looking for an experienced SEO specialist to support the final stages of our migration from Webflow. Most of the website build is complete—our main remaining tasks involve migrating all blog content and ensuring a seamless SEO transition.
We want to maintain (and ideally improve) our current SEO performance throughout this migration.
Scope of Work
- Blog Migration (Webflow → Shopify)
Export all existing blog posts from Webflow
Import and format content correctly in Shopify
Ensure all metadata, alt text, internal links, and tags are preserved or improved
Maintain URL structure where appropriate, or flag any unavoidable changes
- Set Up 301 Redirects
Map old URLs to new URLs
Implement all redirects in Shopify
Ensure no broken links
Test redirect logic to confirm continuity of SEO value
- Technical SEO Audit (Final Pre-Launch Check)
Review all Shopify pages for SEO best practices
Confirm proper indexing and crawlability
Check metadata, schema, heading structure, internal linking, and site performance
Flag any potential SEO risks prior to launch
Requirements
We’re looking for someone who has:
Proven experience migrating websites from Webflow to Shopify
Strong technical SEO expertise, especially involving website migrations
Experience handling blog/content migrations
Experience setting up and validating 301 redirects
Ability to troubleshoot SEO issues proactively
Excellent attention to detail
Ability to start immediately
Bonus Skills
Experience with Shopify SEO apps
Knowledge of Webflow CMS exporting nuances
Ability to recommend SEO improvements beyond the basics
Deliverables
Fully migrated and formatted blog content in Shopify
Complete 301 redirect list implemented and tested
Final SEO health report with recommendations
Confidence the site can launch without SEO loss
How to Apply
Please include the following in your proposal:
Examples of past Webflow → Shopify migrations
A brief outline of your SEO migration approach
Estimated timeline and availability
Any questions you have about our setup
Job Qualifications
- Proven experience migrating websites from Webflow to Shopify
- Strong technical SEO expertise, especially involving website migrations
- Experience handling blog/content migrations
- Experience setting up and validating 301 redirects
- Ability to troubleshoot SEO issues proactively
- Excellent attention to detail
- Ability to start immediately
- Experience with Shopify SEO apps
- Knowledge of Webflow CMS exporting nuances
- Ability to recommend SEO improvements beyond the basics
- Complete 301 redirect list implemented and tested
- Final SEO health report with recommendations
- Confidence the site can launch without SEO loss
- A brief outline of your SEO migration approach
Job Benefits
- Bonus Skills
Job Responsibilities
- Most of the website build is complete—our main remaining tasks involve migrating all blog content and ensuring a seamless SEO transition
- We want to maintain (and ideally improve) our current SEO performance throughout this migration
- Blog Migration (Webflow → Shopify)
- Export all existing blog posts from Webflow
- Import and format content correctly in Shopify
- Ensure all metadata, alt text, internal links, and tags are preserved or improved
- Maintain URL structure where appropriate, or flag any unavoidable changes
- Set Up 301 Redirects
- Map old URLs to new URLs
- Implement all redirects in Shopify
- Ensure no broken links
- Test redirect logic to confirm continuity of SEO value
- Technical SEO Audit (Final Pre-Launch Check)
- Review all Shopify pages for SEO best practices
- Confirm proper indexing and crawlability
- Check metadata, schema, heading structure, internal linking, and site performance
- Flag any potential SEO risks prior to launch
- Fully migrated and formatted blog content in Shopify