Objective (Read This First)

​

I need a reliable VA to build a simple, fast, conversion-focused author/book website for a newly published nonfiction book.

​

This is not a creative branding project.

​

The structure, messaging intent, and conversion goals are already defined.

​

Your job is clean execution.

​

Scope of Work

​

-You will build and launch a live, production-ready website that:

​

-Positions a nonfiction book as an authority asset

​

-Drives readers to a single advisory application CTA

​

-Is clean, minimal, and professional (not flashy)

​

You are not responsible for:

​

-Writing long-form copy

​

-Designing logos or illustrations

​

-Marketing strategy

​

You are responsible for:

​

-Proper site build

​

-Layout execution

​

-Mobile responsiveness

​

-Speed, polish, and launch readiness

​

Required Pages (Exact)

​

You will build only the following:

​

1. Homepage

​

-Book positioning

​

-Core premise

​

-Who the book is for / not for

​

-Clear CTA to advisory application

​

1. About the Author

​

-Professional credibility

​

-Short bio (copy provided)

​

1. The Book

​

-Book overview

​

-Key ideas / themes

​

-Where to buy (Amazon links)

​

1. Advisory / Next Steps

​

-Explains who advisory is for

​

-Clear link to external Typeform application

​

1. Contact

​

-Simple contact form or email link

​

No blog.

​

No newsletter.

​

No extras unless explicitly approved.

​

Platform & Tech Requirements

​

You must be proficient in at least one of the following:

​

-WordPress (Elementor or similar builder)

​

-Webflow

​

Technical requirements:

​

-Fast load speed

​

-Clean typography

​

-Mobile-first design

​

-SEO-friendly structure

​

-Google Analytics ready (installed if credentials provided)

​

Design Direction

​

This is a credibility site, not a marketing funnel.

​

Design must be:

​

-Minimal

​

-Neutral color palette

​

-Professional finance / advisory aesthetic

​

-Easy to scan

​

-Zero gimmicks

​

Think:

​

“Author + Advisor someone would trust with a seven-figure portfolio.”

​

Assets Provided

​

I will provide:

​

-Final book cover

​

-Approved copy blocks

​

-CTA links

​

-Brand direction (fonts/colors)

​

-Reference examples

​

You should not guess or improvise core messaging.

​

Deliverables

​

By project completion, you will deliver:

​

-Fully built live website

​

-Mobile-optimized layout

​

-Clean navigation

​

-Working CTAs

​

-Basic SEO setup (titles, meta descriptions)

​

-Login credentials + handoff

​

Timeline

​

-Initial build: 7–10 days

​

-Revisions: 1–2 rounds

​

-Final launch immediately after approval

​

Ideal Candidate

​

You are a strong fit if:

​

-You’ve built simple authority websites before

​

-You follow instructions precisely

​

-You do not over-engineer or add unnecessary complexity

​

-You communicate clearly and hit deadlines

​

Bonus (not required):

​

-Experience with author sites, consultants, or financial professionals

​

How to Apply (Important)

​

-To be considered, start your proposal with: “DSCR sites are built for clarity, not complexity.”

​

-2–3 relevant website examples

​

-Platform you recommend (WordPress or Webflow) and why

​

-Your estimated timeline

​

Proposals that do not follow this will be ignored.

• Short bio (copy provided)
• The Book
• You must be proficient in at least one of the following:
• WordPress (Elementor or similar builder)
• Webflow
• Fast load speed
• Clean typography
• Mobile-first design
• SEO-friendly structure
• Google Analytics ready (installed if credentials provided)
• Neutral color palette
• Professional finance / advisory aesthetic
• Easy to scan
• “Author + Advisor someone would trust with a seven-figure portfolio.”
• Approved copy blocks
• You should not guess or improvise core messaging
• Login credentials + handoff
• You’ve built simple authority websites before
• You follow instructions precisely
• You do not over-engineer or add unnecessary complexity
• You communicate clearly and hit deadlines
• Experience with author sites, consultants, or financial professionals
• Platform you recommend (WordPress or Webflow) and why

• Final book cover
• Initial build: 7–10 days

• You will build and launch a live, production-ready website that:
• Positions a nonfiction book as an authority asset
• Drives readers to a single advisory application CTA
• Is clean, minimal, and professional (not flashy)
• Writing long-form copy
• Designing logos or illustrations
• Marketing strategy
• Proper site build
• Layout execution
• Mobile responsiveness
• Speed, polish, and launch readiness
• Required Pages (Exact)
• Clear CTA to advisory application
• Fully built live website
• Mobile-optimized layout
• Clean navigation
• Working CTAs
• Basic SEO setup (titles, meta descriptions)
• Revisions: 1–2 rounds
• Final launch immediately after approval