Project Overview

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We are a premium pool-care company in Southern California looking to build a clean, modern, family-oriented website that showcases our services and allows customers to book appointments and purchase select pool products online.

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The website must look high-end, minimalist, trustworthy, and lifestyle-driven (not industrial).

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This project includes both service presentation and light ecommerce.

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✅ What We Need (Scope)

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Website Pages (approx. 8–10 pages)

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1. Home

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– Lifestyle hero banner

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– Key value points

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– Service highlights

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– Featured product section

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– SwimJet demo CTA

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– Testimonials (placeholder)

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1. Services

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– Weekly pool care

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– Filter cleaning

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– Green pool recovery

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– Equipment upgrades / automation

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1. Products (category page)

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– 5 categories total:

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SwimJet systems

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Cordless robotic cleaners

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Variable-speed pumps

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Smart pool controllers

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Professional tools

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1. Product Detail Pages

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– “Buy now” for consumer products

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– “Request install quote” for installation-required products

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– Key features

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– Specs

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– Gallery

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1. SwimJet Demo Page

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– Book demo at our real backyard

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– Short video + gallery

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– Form with scheduling

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1. About

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– Brand story

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– Our philosophy (“Family-first care”)

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– Trust markers

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1. Contact / Booking

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– Form with photo upload

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– Map + address

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– Tap-to-call buttons

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1. Legal Pages

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– Privacy

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– Terms

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– Warranty/Returns (templates provided)

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✅ Core Features

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1. Bilingual Website (English Primary, Chinese Secondary)

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We will provide all text content in both languages.

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1. Light Ecommerce Setup

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– Stripe checkout

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– Tax rules for California

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– Email order confirmations

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– Simple shipping options

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– Product management (we provide SKU sheet)

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1. Dual CTA Logic

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Some products require installation; must support:

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Buy Now (robots, tools)

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Request Install Quote (pumps, controllers, SwimJet)

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1. Booking Form

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– Customer details

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– Service selection

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– Photo upload (pool image)

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– Email notifications

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1. Tech Stack

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Preferred: Webflow (design-forward, clean, flexible)

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Ecommerce: Webflow Ecommerce OR Foxy.io + Webflow

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(We are open to your expert recommendation.)

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✅ Design Requirements

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Style Keywords

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Modern · Clean · Minimal · Family Lifestyle · Soft Light · SoCal Backyard · Pool Blue

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Look and Feel

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– Clean white + pool blue color palette

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– Real family-friendly imagery (we will provide photos/videos)

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– Calm and premium atmosphere

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– Similar to:

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Airbnb Luxe, Nest, Yardzen, Apple-style clarity

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Avoid

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❌ Industrial equipment room look

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❌ Heavy technical UI

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❌ Dark or cluttered imagery

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✅ Deliverables Needed

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Complete Webflow build

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Ecommerce setup (Stripe)

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CMS for products

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Responsive design (mobile-first)

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Bilingual language structure

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Booking form with file upload

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SEO basics (titles, meta, alt tags)

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Google Analytics + Search Console

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Fast loading speed

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1 revision round

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Editor / CMS access provided to us

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✅ Timeline & Budget

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Budget: USD $600 – $1,200

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(Depending on your experience and proposed approach)

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Timeline:

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7–12 days

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Please specify your exact estimate.

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✅ What We Will Provide to You

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Full English + Chinese text content

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Logo, brand colors

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Real backyard + SwimJet demo photos/videos

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SKU sheet (Excel)

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Sample layout references

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Legal document templates (Terms, Privacy, Warranty)

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✅ To Apply, Please Answer the Following

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Share 3 examples of clean, modern service or ecommerce websites you built.

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Confirm your Webflow experience and ecommerce experience (Foxy / Webflow Ecommerce).

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Do you have experience with bilingual sites?

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Estimated timeline and number of revisions included.

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How will you implement:

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Stripe checkout

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Tax rules

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Order confirmation emails

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Confirm you can implement photo upload in forms.

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Provide a short sentence describing your design philosophy.

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✅ Bonus (not required but preferred)

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Experience with home services websites

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Ability to implement subtle interactions / animations

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Experience with product catalogs

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✅ Final Note

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We are looking for a long-term partner to help maintain and expand the site as our pool service and premium product line continues to grow.

• – Form with photo upload
• Some products require installation; must support:
• Tech Stack
• Ecommerce: Webflow Ecommerce OR Foxy.io + Webflow
• Pool Blue
• ❌ Dark or cluttered imagery
• Responsive design (mobile-first)
• Bilingual language structure
• Booking form with file upload
• SEO basics (titles, meta, alt tags)
• Estimated timeline and number of revisions included
• Ability to implement subtle interactions / animations
• Experience with product catalogs

• Light Ecommerce Setup
• – Stripe checkout
• – Product management (we provide SKU sheet)
• Budget: USD $600 – $1,200

• – Weekly pool care
• – Filter cleaning
• Products (category page)
• Product Detail Pages
• – “Request install quote” for installation-required products
• – Form with scheduling
• Contact / Booking
• Legal Pages
• – Email order confirmations
• Dual CTA Logic
• Booking Form
• Clean
• Complete Webflow build
• Ecommerce setup (Stripe)
• CMS for products
• Confirm you can implement photo upload in forms