We are looking for an experienced Webflow designer to modernize the visual design of an existing B2B enterprise AI SaaS website.

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The site has 9 total pages, which map to 4 core page types (the remaining pages are replicas of the 4 core page types). The engagement is focused on a UI design uplift only, not a redesign.

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All information architecture, copy, SEO, and GEO are already optimized and must remain unchanged.

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The goal is to bring the site in line with current (2025) B2B enterprise design standards so it feels clean, modern, and credible to executive audiences, comparable to best-in-class SaaS sites.

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Scope of Work

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• Visual uplift applied to 4 core page types, including:

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• Typography scale and hierarchy refinement

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• Color and background refinement

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• This may include modernizing existing brand colors (tone, balance, usage) while preserving brand continuity

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• For visual treatments, no stock imagery allowed

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• Section spacing and layout consistency

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• Button and CTA styling

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• Card and container styling

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• Icon system cleanup or replacement guidance

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• Light, modern motion effects, including:

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• Subtle fade / translate-in animations for sections on scroll

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• Hover and interaction states for buttons and cards

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• Tasteful transitions that enhance clarity without distraction

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All work should be implemented directly in Webflow, using reusable styles and classes so changes apply consistently across the remaining pages.

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Out of Scope

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• No changes to copy or messaging

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• No changes to page structure or information architecture

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• No SEO, metadata, or schema changes

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• No CMS or backend logic changes

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• No full rebrand or ground-up redesign

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Note: A logo refresh or broader brand exploration can be discussed as a separate follow-on phase if needed.

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Imagery Guidelines

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• Imagery across the site should be modern, restrained, and appropriate for a B2B enterprise audience.

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• Imagery must be purposeful and support the message or workflow being communicated

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• Decorative imagery used purely for visual effect should be avoided

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• Any AI-generated visuals, if used, must be subtle, durable, and meaning-driven, not trendy or illustrative

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• Not allowed: stock photography, generic healthcare imagery, abstract “tech” illustrations without clear purpose, or visuals that distract from content clarity.

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Deliverables

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• Visually refreshed UI for the 4 core page types

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• Consistent application of styles such that updates naturally extend to all 8 pages

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• Reusable global styles and classes within Webflow

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• Clean, production-ready Webflow implementation

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• Review, QA, and Signoff

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• The engagement will include:

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• An initial visual uplift pass for review

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• One structured feedback round

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• A final refinement pass

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Acceptance criteria:

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• Design feels ultra-modern, clean, and enterprise-grade

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• Visual system is applied consistently across the 4 core page types and therefore all 8 pages

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• Light motion effects feel polished and intentional (not flashy)

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• No changes to content, IA, SEO, or GEO

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• Design changes must not negatively impact page performance, Core Web Vitals, SEO, or GEO indexing.

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• Motion effects should be lightweight and implemented in a performance-conscious way (no heavy scripts, delayed content loading, or techniques that block or defer primary content rendering).

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• Implementation is production-ready in Webflow

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• Regular check-ins during the engagement are expected to ensure alignment and avoid rework.

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Ideal Candidate

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• Strong experience with Webflow and B2B SaaS websites

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• Demonstrated ability to modernize existing designs without restructuring them

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• Strong visual judgment aligned with enterprise audiences

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• Familiarity with current SaaS design patterns and interaction standards

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Timeline

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• Timeline: ~1 week

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• Potential follow-on work if the engagement goes well

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How to Apply

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Please include:

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• Links to Webflow sites you have worked on

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• A brief note on how you approach UI modernization within existing constraints

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• Applications without relevant Webflow work will not be considered.

• Design feels ultra-modern, clean, and enterprise-grade
• Visual system is applied consistently across the 4 core page types and therefore all 8 pages
• Light motion effects feel polished and intentional (not flashy)
• No changes to content, IA, SEO, or GEO
• Design changes must not negatively impact page performance, Core Web Vitals, SEO, or GEO indexing
• Motion effects should be lightweight and implemented in a performance-conscious way (no heavy scripts, delayed content loading, or techniques that block or defer primary content rendering)
• Implementation is production-ready in Webflow
• Regular check-ins during the engagement are expected to ensure alignment and avoid rework
• Strong experience with Webflow and B2B SaaS websites
• Demonstrated ability to modernize existing designs without restructuring them
• Strong visual judgment aligned with enterprise audiences
• Familiarity with current SaaS design patterns and interaction standards
• Potential follow-on work if the engagement goes well

• Visual uplift applied to 4 core page types, including:
• Typography scale and hierarchy refinement
• Color and background refinement
• This may include modernizing existing brand colors (tone, balance, usage) while preserving brand continuity
• For visual treatments, no stock imagery allowed
• Section spacing and layout consistency
• Button and CTA styling
• Card and container styling
• Icon system cleanup or replacement guidance
• Light, modern motion effects, including:
• Subtle fade / translate-in animations for sections on scroll
• Hover and interaction states for buttons and cards
• Tasteful transitions that enhance clarity without distraction
• All work should be implemented directly in Webflow, using reusable styles and classes so changes apply consistently across the remaining pages
• No changes to copy or messaging
• No changes to page structure or information architecture
• No SEO, metadata, or schema changes
• No CMS or backend logic changes
• No full rebrand or ground-up redesign
• Note: A logo refresh or broader brand exploration can be discussed as a separate follow-on phase if needed
• Imagery across the site should be modern, restrained, and appropriate for a B2B enterprise audience
• Imagery must be purposeful and support the message or workflow being communicated
• Decorative imagery used purely for visual effect should be avoided
• Any AI-generated visuals, if used, must be subtle, durable, and meaning-driven, not trendy or illustrative
• Not allowed: stock photography, generic healthcare imagery, abstract “tech” illustrations without clear purpose, or visuals that distract from content clarity
• Visually refreshed UI for the 4 core page types
• Consistent application of styles such that updates naturally extend to all 8 pages
• Reusable global styles and classes within Webflow
• Clean, production-ready Webflow implementation
• Review, QA, and Signoff
• An initial visual uplift pass for review
• One structured feedback round