Strategic Webflow Redesign for TwinFlameTX.com (Full Project Scope)

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👋 Who We Are

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I’m Joe Carter, founder of Twin Flame Group TX—a strategic growth advisory firm for founders stuck between hustle and scale. We help business owners turn operational chaos into transferable value.

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We work with:

• Growth-stage entrepreneurs (3–10 years in)

• Multi-unit franchisees scaling past 5 locations

• Founders prepping for a 1–3 year exit

• Professional service firms with low transferability

• Owner-operators stuck in daily ops

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We’ve guided founders from $3M flatline to 7× EBITDA exits. But here’s the truth: our current website doesn’t reflect the caliber of that work.

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TwinFlameTX.com needs a total redesign to match our strategic outcomes, trusted voice, and market positioning.

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🧠 The Objective

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This isn’t a “new coat of paint” project. This is a foundational rebuild of a business advisory brand’s digital presence—with strategy baked into every frame.

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We need a Webflow expert to:

• Rebuild the site from scratch (structure, layout, logic, flow)

• Align visuals with copy and strategy

• Make it CMS-driven for scale (blog, podcast, product library)

• Design for conversion, not just aesthetics

• Translate founder clarity into page-level clarity

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💻 What the Site Must Do

• Position Joe Carter as the go-to guide for scale-stage founders

• Clearly explain the Strategic Growth Blueprint and our advisory tiers

• Build trust quickly with metrics, testimonials, and sharp messaging

• Convert visitors into:

• Booked discovery calls

• Free valuation requests

• Lead magnet downloads

• House 3 separate podcasts, each with its own archive and brand flavor

• Scale with future content—without needing dev support every time

• Match our tone: Confident, founder-focused, strategic—not fluffy

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📄 Full Page List & Scope

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✅ 1. Home Page

• High-converting hero section (Joe Carter positioning line)

• Clear articulation of what we solve, for whom, with what result

• Visual layout of the Strategic Growth Blueprint

• Client testimonials or logos (social proof)

• Conversion-focused CTAs (Book a Call, Get Valuation, Download PDF)

• Mobile-first layout with above-the-fold clarity

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✅ 2. About Us

• Joe’s founder story (strategic, not autobiographical)

• Our unique value (Revenue deson't Value, Systemization over Hustle)

• Brand values: clarity, accountability, leverage, integrity

• Visuals: boardroom + founder balance, wins across verticals

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✅ 3. Services Hub

• Grid layout with all 13 services

• Teaser copy and CTA for each

• Smart structure for SEO + user journey

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✅ 4. Individual Service Pages (13 total)

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Each service gets its own strategic, SEO-ready landing page with:

• The founder problem it solves

• Our process or framework

• Metrics / proof (if applicable)

• CTA: Discovery Call, Apply, or Download

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The 13 services:

• Carter Consulting

• Strategic Growth Blueprint

• Valuation Readiness

• Exit Strategy Coaching

• Franchise Consulting

• Public Speaking

• Financial / Healthcare Consulting

• Private Coaching

• Leadership Coaching

• IT Consulting

• Business Advisory

• Real Estate (CMS-powered)

• Products / Books (CMS-powered)

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✅ 5. Blog (CMS)

• SEO-structured CMS blog

• Categories, author tagging, thumbnails, summaries

• Will house founder stories, growth insights, and real case studies

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✅ 6. Podcast Page (with 3 shows)

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Each show has:

• Its own title block and description

• Embedded player (Spotify + YouTube)

• Episode feed (CMS-powered, scalable)

• Guest tags, optional filters

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The 3 podcasts:

• The Franchise Growth Show w/ Joe Carter

• Lead, Manage, Thrive w/ Joe Carter

• Financially Fit w/ Joe Carter

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All hosted by Joe. Each with a slightly different lens.

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✅ 7. Contact / Work With Us

• Clear form: Name, Company, Revenue Range, What You Need

• Booking calendar embed (SavvyCal or Calendly)

• CTA: Schedule call, Download Blueprint, Ask about partnership

• No fluff. No dead ends. Every click leads to value.

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🔐 Mandatory Add-On Pages (Not Optional)

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✅ Testimonials Page

• 6+ strategic case stories (Before to After)

• Industry, challenge, transformation

• Metrics-driven: “3.4× valuation to 7× EBITDA”

• Visual layout (quotes + logos)

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✅ Free Download Page

• Lead magnet: Strategic Growth Blueprint PDF

• Minimal friction form (integrated to ConvertKit or Mailchimp)

• Post-submit redirect + tracking

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✅ Landing Page Template

• Built for performance campaigns (e.g., ads or product drops)

• Modular, duplicate-ready

• Includes: hook, benefit stack, testimonial, CTA

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✅ 404 Page

• On-brand copy: “Lost? Let’s get you back to scaling.”

• Visual redirect to Home, Services, or Free Download

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🛠 Skills You Must Have

• Expert-level Webflow Development

• UI/UX for founder-led service brands

• Conversion-optimized page layout

• Responsive mobile-first design

• CMS configuration (for blogs, podcasts, resources)

• Basic SEO (H-tags, speed, meta)

• Wireframing and prototyping

• Clear, collaborative communication

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Bonus skills (not required but appreciated):

• Animation (small interactions)

• Experience with strategic consulting or founder brands

• CRM + lead form integration

• Page-level analytics and conversion tracking setup

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🕒 Timeline & Milestones

• Estimated Duration: 4–6 weeks

• Week 1: Kickoff call, tone/voice alignment, sitemap, wireframes

• Week 2–3: Full design mockups for all key pages + feedback

• Week 4–5: Webflow development, CMS setup, responsiveness pass

• Week 6: QA, bug fix, performance optimization, final handoff

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Deliverables:

• Editable Webflow site with full access

• CMS for blog, podcast, real estate, products

• Handoff doc + 30-min async walkthrough (Loom or live)

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💵 Budget Range: $3,000 USD

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We’re looking for value, not just a pretty site.

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If you’ve worked with founder brands, consultants, or growth-stage teams, this is your lane.

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Low bids without strategic examples will be ignored.

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🔁 How We Work

• Direction is clear. Feedback is fast.

• Brand voice guide + copy structure provided

• 1–2 live calls + async updates (Slack/email)

• You’ll lead design/dev. We’ll provide content and feedback.

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What we won’t do:

• Micromanage design choices

• Ask you to chase down vague goals

• Stall for weeks with unclear direction

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✅ To Apply, Submit:

• 3+ Webflow sites you’ve built (with strategic intent, not fluff)

• What’s the first thing you’d change on TwinFlameTX.com?

• Timeline + Quote to complete

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Any ideas, recommendations, or questions about scope

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Final Word

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Too many founders chase scale without knowing what they’re actually scaling.

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The goal isn’t more revenue—it’s more value.

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We need a Webflow expert who can help us prove that—from homepage to handoff.

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Let’s build strategically.

• Client testimonials or logos (social proof)
• Guest tags, optional filters
• 6+ strategic case stories (Before to After)
• 🛠 Skills You Must Have
• Expert-level Webflow Development
• UI/UX for founder-led service brands
• Conversion-optimized page layout
• Responsive mobile-first design
• CMS configuration (for blogs, podcasts, resources)
• Basic SEO (H-tags, speed, meta)
• Wireframing and prototyping
• Clear, collaborative communication
• Animation (small interactions)
• Experience with strategic consulting or founder brands
• CRM + lead form integration
• Page-level analytics and conversion tracking setup
• CMS for blog, podcast, real estate, products
• 3+ Webflow sites you’ve built (with strategic intent, not fluff)

• Visual layout of the Strategic Growth Blueprint
• Our unique value (Revenue deson't Value, Systemization over Hustle)
• Brand values: clarity, accountability, leverage, integrity
• Visuals: boardroom + founder balance, wins across verticals
• Carter Consulting
• Strategic Growth Blueprint
• Valuation Readiness
• Exit Strategy Coaching
• Financial / Healthcare Consulting
• Private Coaching
• Embedded player (Spotify + YouTube)
• Episode feed (CMS-powered, scalable)
• Lead, Manage, Thrive w/ Joe Carter
• Financially Fit w/ Joe Carter
• All hosted by Joe
• Lead magnet: Strategic Growth Blueprint PDF
• Modular, duplicate-ready
• Includes: hook, benefit stack, testimonial, CTA
• Visual redirect to Home, Services, or Free Download
• 💵 Budget Range: $3,000 USD

• Rebuild the site from scratch (structure, layout, logic, flow)
• Align visuals with copy and strategy
• Make it CMS-driven for scale (blog, podcast, product library)
• Design for conversion, not just aesthetics
• Translate founder clarity into page-level clarity
• Position Joe Carter as the go-to guide for scale-stage founders
• Clearly explain the Strategic Growth Blueprint and our advisory tiers
• Build trust quickly with metrics, testimonials, and sharp messaging
• Convert visitors into:
• Booked discovery calls
• Lead magnet downloads
• House 3 separate podcasts, each with its own archive and brand flavor
• Scale with future content—without needing dev support every time
• Match our tone: Confident, founder-focused, strategic—not fluffy
• Individual Service Pages (13 total)
• SEO-structured CMS blog
• Categories, author tagging, thumbnails, summaries
• Will house founder stories, growth insights, and real case studies
• Podcast Page (with 3 shows)
• Clear form: Name, Company, Revenue Range, What You Need
• Booking calendar embed (SavvyCal or Calendly)
• Industry, challenge, transformation
• Metrics-driven: “3.4× valuation to 7× EBITDA”
• Minimal friction form (integrated to ConvertKit or Mailchimp)
• Post-submit redirect + tracking
• ✅ Landing Page Template
• Built for performance campaigns (e.g., ads or product drops)
• Week 1: Kickoff call, tone/voice alignment, sitemap, wireframes
• Week 2–3: Full design mockups for all key pages + feedback
• Week 4–5: Webflow development, CMS setup, responsiveness pass
• Week 6: QA, bug fix, performance optimization, final handoff
• Editable Webflow site with full access
• Handoff doc + 30-min async walkthrough (Loom or live)
• 1–2 live calls + async updates (Slack/email)
• You’ll lead design/dev
• Micromanage design choices
• Ask you to chase down vague goals
• Stall for weeks with unclear direction