Senior Developer for Rapid Site Iterations & CRO

Project Request: Senior Webflow Developer

Company: Eden

Engagement Type: Independent Contractor (Statement of Work)

Location: Remote

Compensation: TBD

Project Overview

Eden is seeking a senior Webflow developer to support high-velocity page builds, landing page iterations, and CRO-driven website execution-while contributing to the ongoing health and scalability of our Webflow system.

This role is execution heavy. The majority of the work involves hands-on, page-level front-end development: building new pages, iterating on existing templates, implementing experiments, and translating design intent into production-ready Webflow builds. At the same time, the contractor is expected to apply system-aware judgment so that rapid execution does not degrade shared components, CMS structures, or overall site maintainability. This project requires a strong Webflow builder with good design instincts who also understands how their work fits into a larger site ecosystem.

Scope of Work (Primary Responsibilities)

  1. Page-Level Webflow Development

• Page Builds & Iteration: Build and iterate on landing pages, marketing pages, and CRO-driven variants directly in Webflow.

• Design Execution: Translate Figma designs into clean, responsive Webflow implementations, making informed decisions around spacing, hierarchy, and layout where designs are incomplete or evolving.

• Responsive QA: Ensure pages behave predictably across breakpoints with strong attention to alignment, spacing, and interaction states.

• Experiment Implementation: Support CRO initiatives by building test variants and experiment-ready page structures without breaking layout or tracking.

  1. System-Aware Webflow Contribution

• Reusable Patterns: When appropriate, abstract repeated page patterns into reusable components or templates instead of duplicating work.

• Class Discipline: Follow and reinforce existing class naming conventions and layout systems to avoid CSS entropy.

• CMS Usage: Build pages and templates that leverage existing CMS collections cleanly and efficiently, flagging opportunities for improvement when needed.

• Collaboration with Webflow Systems Lead: Work within established architectural guidelines, escalating structural changes rather than independently re-architecting systems.

  1. Performance, QA, & Reliability

• Production Standards: Treat all page updates as production changes, with awareness of shared components and downstream effects.

• Regression Awareness: Avoid breaking shared templates, symbols, or global styles during fast iteration cycles.

• Performance Mindset: Make reasonable front-end decisions that support fast load times and layout stability.

  1. Experimentation & Analytics Support

• CRO Collaboration: Implement A/B and multivariate tests (VWO or equivalent) with safe CSS targeting and experiment isolation.

• Analytics Enablement: Support GTM and analytics instrumentation needs as they relate to page builds and experiments.

Measurement Safety: Ensure page-level changes do not compromise tracking accuracy or test validity.

Contractor Qualifications & Requirements

• Experience: 5+ years of professional web development experience, with strong hands-on experience building Webflow pages and templates at scale.

• Webflow Strength: Proven ability to execute quickly in Webflow while maintaining quality and consistency.

• Front-End Skills: Strong HTML/CSS fundamentals (responsive layouts, flexbox/grid) and practical JavaScript for DOM interaction, experiments, or integrations.

• Design Literacy: Comfortable working in Figma and making layout and spacing decisions without relying on pixel-perfect specs.

• CRO / Marketing Environments: Experience supporting landing pages, experimentation, or high-iteration marketing teams.

• Professional Independence: Contractor determines hours, methods, and workflows required to meet agreed deliverables.

• Tools & Equipment: Contractor provides their own equipment.

Preferred

• Experience working in regulated or conversion-critical environments (healthcare, fintech, etc.).

• Familiarity with GTM, VWO, GA4, or similar tools.

• End-to-end builder mindset: experience owning projects from early research and competitive analysis through wireframes, design exploration, build, and iteration.

Project Success Metrics

Success will be evaluated based on:

• Execution Quality: High-quality, production-ready page builds with strong QA and responsiveness.

• Velocity: Ability to support rapid page iteration and experimentation without creating rework.

• System Respect: Page-level work that fits cleanly into existing Webflow systems and standards.

• Reliability: Minimal regressions during high-frequency updates.

Collaboration: Smooth coordination with CRO, Design, Analytics, and the Webflow systems owner.

Job Qualifications

  • Experience: 5+ years of professional web development experience, with strong hands-on experience building Webflow pages and templates at scale
  • Webflow Strength: Proven ability to execute quickly in Webflow while maintaining quality and consistency
  • Front-End Skills: Strong HTML/CSS fundamentals (responsive layouts, flexbox/grid) and practical JavaScript for DOM interaction, experiments, or integrations
  • Design Literacy: Comfortable working in Figma and making layout and spacing decisions without relying on pixel-perfect specs
  • CRO / Marketing Environments: Experience supporting landing pages, experimentation, or high-iteration marketing teams
  • Professional Independence: Contractor determines hours, methods, and workflows required to meet agreed deliverables
  • Tools & Equipment: Contractor provides their own equipment
  • Project Success Metrics
  • Execution Quality: High-quality, production-ready page builds with strong QA and responsiveness
  • Velocity: Ability to support rapid page iteration and experimentation without creating rework
  • System Respect: Page-level work that fits cleanly into existing Webflow systems and standards
  • Reliability: Minimal regressions during high-frequency updates
  • Collaboration: Smooth coordination with CRO, Design, Analytics, and the Webflow systems owner

Job Benefits

Job Responsibilities

  • Eden is seeking a senior Webflow developer to support high-velocity page builds, landing page iterations, and CRO-driven website execution-while contributing to the ongoing health and scalability of our Webflow system
  • This role is execution heavy
  • The majority of the work involves hands-on, page-level front-end development: building new pages, iterating on existing templates, implementing experiments, and translating design intent into production-ready Webflow builds
  • At the same time, the contractor is expected to apply system-aware judgment so that rapid execution does not degrade shared components, CMS structures, or overall site maintainability
  • This project requires a strong Webflow builder with good design instincts who also understands how their work fits into a larger site ecosystem
  • Page-Level Webflow Development
  • Page Builds & Iteration: Build and iterate on landing pages, marketing pages, and CRO-driven variants directly in Webflow
  • Design Execution: Translate Figma designs into clean, responsive Webflow implementations, making informed decisions around spacing, hierarchy, and layout where designs are incomplete or evolving
  • Responsive QA: Ensure pages behave predictably across breakpoints with strong attention to alignment, spacing, and interaction states
  • Experiment Implementation: Support CRO initiatives by building test variants and experiment-ready page structures without breaking layout or tracking
  • System-Aware Webflow Contribution
  • Reusable Patterns: When appropriate, abstract repeated page patterns into reusable components or templates instead of duplicating work
  • Class Discipline: Follow and reinforce existing class naming conventions and layout systems to avoid CSS entropy
  • CMS Usage: Build pages and templates that leverage existing CMS collections cleanly and efficiently, flagging opportunities for improvement when needed
  • Collaboration with Webflow Systems Lead: Work within established architectural guidelines, escalating structural changes rather than independently re-architecting systems
  • Performance, QA, & Reliability
  • Production Standards: Treat all page updates as production changes, with awareness of shared components and downstream effects
  • Regression Awareness: Avoid breaking shared templates, symbols, or global styles during fast iteration cycles
  • Performance Mindset: Make reasonable front-end decisions that support fast load times and layout stability
  • Experimentation & Analytics Support
  • CRO Collaboration: Implement A/B and multivariate tests (VWO or equivalent) with safe CSS targeting and experiment isolation
  • Analytics Enablement: Support GTM and analytics instrumentation needs as they relate to page builds and experiments
  • Measurement Safety: Ensure page-level changes do not compromise tracking accuracy or test validity