Senior Developer for Rapid Site Iterations & CRO
Project Request: Senior Webflow Developer
Company: Eden
Engagement Type: Independent Contractor (Statement of Work)
Location: Remote
Compensation: TBD
Project Overview
Eden is seeking a senior Webflow developer to support high-velocity page builds, landing page iterations, and CRO-driven website execution-while contributing to the ongoing health and scalability of our Webflow system.
This role is execution heavy. The majority of the work involves hands-on, page-level front-end development: building new pages, iterating on existing templates, implementing experiments, and translating design intent into production-ready Webflow builds. At the same time, the contractor is expected to apply system-aware judgment so that rapid execution does not degrade shared components, CMS structures, or overall site maintainability. This project requires a strong Webflow builder with good design instincts who also understands how their work fits into a larger site ecosystem.
Scope of Work (Primary Responsibilities)
- Page-Level Webflow Development
• Page Builds & Iteration: Build and iterate on landing pages, marketing pages, and CRO-driven variants directly in Webflow.
• Design Execution: Translate Figma designs into clean, responsive Webflow implementations, making informed decisions around spacing, hierarchy, and layout where designs are incomplete or evolving.
• Responsive QA: Ensure pages behave predictably across breakpoints with strong attention to alignment, spacing, and interaction states.
• Experiment Implementation: Support CRO initiatives by building test variants and experiment-ready page structures without breaking layout or tracking.
- System-Aware Webflow Contribution
• Reusable Patterns: When appropriate, abstract repeated page patterns into reusable components or templates instead of duplicating work.
• Class Discipline: Follow and reinforce existing class naming conventions and layout systems to avoid CSS entropy.
• CMS Usage: Build pages and templates that leverage existing CMS collections cleanly and efficiently, flagging opportunities for improvement when needed.
• Collaboration with Webflow Systems Lead: Work within established architectural guidelines, escalating structural changes rather than independently re-architecting systems.
- Performance, QA, & Reliability
• Production Standards: Treat all page updates as production changes, with awareness of shared components and downstream effects.
• Regression Awareness: Avoid breaking shared templates, symbols, or global styles during fast iteration cycles.
• Performance Mindset: Make reasonable front-end decisions that support fast load times and layout stability.
- Experimentation & Analytics Support
• CRO Collaboration: Implement A/B and multivariate tests (VWO or equivalent) with safe CSS targeting and experiment isolation.
• Analytics Enablement: Support GTM and analytics instrumentation needs as they relate to page builds and experiments.
Measurement Safety: Ensure page-level changes do not compromise tracking accuracy or test validity.
Contractor Qualifications & Requirements
• Experience: 5+ years of professional web development experience, with strong hands-on experience building Webflow pages and templates at scale.
• Webflow Strength: Proven ability to execute quickly in Webflow while maintaining quality and consistency.
• Front-End Skills: Strong HTML/CSS fundamentals (responsive layouts, flexbox/grid) and practical JavaScript for DOM interaction, experiments, or integrations.
• Design Literacy: Comfortable working in Figma and making layout and spacing decisions without relying on pixel-perfect specs.
• CRO / Marketing Environments: Experience supporting landing pages, experimentation, or high-iteration marketing teams.
• Professional Independence: Contractor determines hours, methods, and workflows required to meet agreed deliverables.
• Tools & Equipment: Contractor provides their own equipment.
Preferred
• Experience working in regulated or conversion-critical environments (healthcare, fintech, etc.).
• Familiarity with GTM, VWO, GA4, or similar tools.
• End-to-end builder mindset: experience owning projects from early research and competitive analysis through wireframes, design exploration, build, and iteration.
Project Success Metrics
Success will be evaluated based on:
• Execution Quality: High-quality, production-ready page builds with strong QA and responsiveness.
• Velocity: Ability to support rapid page iteration and experimentation without creating rework.
• System Respect: Page-level work that fits cleanly into existing Webflow systems and standards.
• Reliability: Minimal regressions during high-frequency updates.
Collaboration: Smooth coordination with CRO, Design, Analytics, and the Webflow systems owner.
Job Qualifications
- Experience: 5+ years of professional web development experience, with strong hands-on experience building Webflow pages and templates at scale
- Webflow Strength: Proven ability to execute quickly in Webflow while maintaining quality and consistency
- Front-End Skills: Strong HTML/CSS fundamentals (responsive layouts, flexbox/grid) and practical JavaScript for DOM interaction, experiments, or integrations
- Design Literacy: Comfortable working in Figma and making layout and spacing decisions without relying on pixel-perfect specs
- CRO / Marketing Environments: Experience supporting landing pages, experimentation, or high-iteration marketing teams
- Professional Independence: Contractor determines hours, methods, and workflows required to meet agreed deliverables
- Tools & Equipment: Contractor provides their own equipment
- Project Success Metrics
- Execution Quality: High-quality, production-ready page builds with strong QA and responsiveness
- Velocity: Ability to support rapid page iteration and experimentation without creating rework
- System Respect: Page-level work that fits cleanly into existing Webflow systems and standards
- Reliability: Minimal regressions during high-frequency updates
- Collaboration: Smooth coordination with CRO, Design, Analytics, and the Webflow systems owner
Job Benefits
Job Responsibilities
- Eden is seeking a senior Webflow developer to support high-velocity page builds, landing page iterations, and CRO-driven website execution-while contributing to the ongoing health and scalability of our Webflow system
- This role is execution heavy
- The majority of the work involves hands-on, page-level front-end development: building new pages, iterating on existing templates, implementing experiments, and translating design intent into production-ready Webflow builds
- At the same time, the contractor is expected to apply system-aware judgment so that rapid execution does not degrade shared components, CMS structures, or overall site maintainability
- This project requires a strong Webflow builder with good design instincts who also understands how their work fits into a larger site ecosystem
- Page-Level Webflow Development
- Page Builds & Iteration: Build and iterate on landing pages, marketing pages, and CRO-driven variants directly in Webflow
- Design Execution: Translate Figma designs into clean, responsive Webflow implementations, making informed decisions around spacing, hierarchy, and layout where designs are incomplete or evolving
- Responsive QA: Ensure pages behave predictably across breakpoints with strong attention to alignment, spacing, and interaction states
- Experiment Implementation: Support CRO initiatives by building test variants and experiment-ready page structures without breaking layout or tracking
- System-Aware Webflow Contribution
- Reusable Patterns: When appropriate, abstract repeated page patterns into reusable components or templates instead of duplicating work
- Class Discipline: Follow and reinforce existing class naming conventions and layout systems to avoid CSS entropy
- CMS Usage: Build pages and templates that leverage existing CMS collections cleanly and efficiently, flagging opportunities for improvement when needed
- Collaboration with Webflow Systems Lead: Work within established architectural guidelines, escalating structural changes rather than independently re-architecting systems
- Performance, QA, & Reliability
- Production Standards: Treat all page updates as production changes, with awareness of shared components and downstream effects
- Regression Awareness: Avoid breaking shared templates, symbols, or global styles during fast iteration cycles
- Performance Mindset: Make reasonable front-end decisions that support fast load times and layout stability
- Experimentation & Analytics Support
- CRO Collaboration: Implement A/B and multivariate tests (VWO or equivalent) with safe CSS targeting and experiment isolation
- Analytics Enablement: Support GTM and analytics instrumentation needs as they relate to page builds and experiments
- Measurement Safety: Ensure page-level changes do not compromise tracking accuracy or test validity