Target Experiments by Company with Demandbase for Webflow Optimize
Demandbase company data and audience segments shape targeting and result analysis in Webflow Optimize experiments.
Without Demandbase, teams may have to gather company context through manual steps or separate tools. This integration brings Demandbase account segments and firmographic details into Webflow Optimize.
Teams can use those details to define on-site experiment audiences and assess variation performance across visitor groups.
What's included
- Use Demandbase data to help identify anonymous visitors and improve match rates.
- Import account segments and build audiences using company and firmographic attributes.
- Review experiment performance across visitor groups by applying firmographic filters to results.
- Bring in company name, industry, employee count, and revenue range fields.
From install to first use
Webflow Optimize Enterprise customers can install the integration by following its help documentation. After installation, they can import Demandbase account segments and create targeting audiences using company attributes.
The integration is limited to Webflow Optimize Enterprise plans. Contact Webflow Sales for details.
Quick answers about Demandbase for Webflow Optimize
Can agencies use Demandbase for Webflow Optimize on client sites?
Agencies can use it on sites covered by a Webflow Optimize Enterprise plan. Installation instructions are available in the integration's help documentation.
Do I need to code to use Demandbase for Webflow Optimize?
The provided setup path for Webflow Optimize Enterprise customers is to install the integration using its help documentation.
Where do I use Demandbase for Webflow Optimize once it's installed?
Use account segments and company attributes to create audiences for on-site experiments. Demandbase firmographic fields can also be used to examine experiment results by visitor group.
Which company details can the integration import?
Imported fields include company name, industry, employee count, and revenue range.
Can I use campaign account segments to target experiments?
Yes. Import Demandbase account segments and create targeting audiences from them using company and firmographic attributes.
